Axe "Sprayaway" Wipes Away Competition with Clever Online Campaign

Another cool idea from the always creative minds at  Axe.  In this latest on-line campaign, the leading deodorant brand has come up with an ingenious marketing promotion known as Axe Sprayaway.  The clever browser widget is displayed as an Axe spray-bottle that acts as an erase function, spraying away anything on the web a person may find offensive.  Similar to spray tools you find in Photosphop or Paint, the fun gadget works on a cathartic level, as it is always funner to see something wiped out than just simply ignored.

Advertising Agency:
BBH Asia Pacific, Singapore
Executive Creative Director:
Steve Elrick
Paul Downs, David Thackray
Programmer: Noel Chan
Producer: Amy Wong
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