Inherent in a brand like Pampers is the cute and cuddly connotation that goes along with it's product line. Yet in this new ad created by leading ad agency Saatchi & Saatchi, they have gone from mere adorable to down right touching. Not usually a fan of sappy montage type compilations ads, this commercial titled 'Miracles' is a cut above the rest. The execution is flawless, starting with the soundtrack to it's poetic captions that perfectly anchor and relate various poignant moments in a young parents life. The goosebump laden advert ends with one of the cutest smiles in advertising history - how can you not be touched.
Ad Agency: Saatchi & Saatchi, New York