This is automobile advertising at it's finest, I love companies that can attack each other without being overly harsh or insulting. BMW, Audi and Subaru did a great job with these clever print ads. You have to wonder though if the three guys from BMW, Audi and Subaru got together one afternoon and had a few beers together before they came up with these great ads.
When you look at the three ads together like this, Subaru comes out with the last laugh though.
