Coca-Cola - What Would You Do If You Found A Wallet

Coca-Cola shows us we still have reasons to believe in a better world with the Rivalry Wallet campaign. Here's the story line: A wallet is planted in Portugal's Benfica Soccer club MegaStore, the wallet has a rival club's ticket inside and it's just days before a big match. What would you do?
It was nice to see that 95% of the people returned the wallet, and not only were they given a ticket to the game, but they were honored on the big jumbo tron.