Coca-Cola FM Uses An iPhone and Turns A Magazine Into An Amplifier

Creative new print campaign promoting Coca-Cola FM (Coke’s online radio platform) ad agency JWT, Brazil take a simple yet brilliant idea and create an amplifier using a magazine cover and an iPhone.

Attached to the cover of Capricho Magazine, the art allows readers to turn the magazine into an amplifier. Simply roll up the magazine and plug the iPhone tuned into the Coca-Cola FM application in the space provided. The final format causes the sound waves to travel in two different directions at the same time, intensifying the stereo sound effect created by the attached device. The next step is to enjoy the music.

Credits:
Title: Amplifier
Client: Coca-Cola
Product: Coca-Cola FM
Ad Agency: JWT, Brazil
Chief Creative Officer: John Ricardo
Executive Creative Director: John Ricardo and Roberto Fernandez
Editor: Leandro Pinheiro
Art Directors: Andrea Pissarro, Rodrigo Adam
Creative Direction: Angela Bassichetti
Planning: Fernand Alphen, Isabella Mulholland
Contact: Ana Hernandez, Felipe Giacon, Luana Ferreira
Media: Aline Fashion, Tullio Nicastro, Stella Lopes, Ana Alberine, Fabiana Ramos
Customer Approval: Patricia Pieranti, Adriana Knackfuss, Gian Martinez, Javier Mezza, Luciana Féres, Adriano and Rafael Prandini Ciavdar
Art Buyer: Paula Ferrari
Graphic Producer: Flávio Schaefer

Coca-Coca Wants Us To Eat Together at The Happiness Table

A Coca-Cola delivery truck is transformed into a happiness table in a small square in Naples, Italy. Famous chef Simone Rugiati is on a mission asking people to eat together delivering "doses" of happiness through a magic food cloche.

Credits:
Agency: Naked Communications Copenhagen
Client: Coca-Cola
Director: Tobias Granström
Production Company: Acne Production

Coca-Cola | Move to the Beat of the London 2012 Olympic Torch Relay

To celebrate the London 2012 Olympic Torch Relay and your Future Flames, Coca-Cola brought the UK's hottest music artists to 66 nights of celebration around the UK.

Take a look back at the most memorable moments of the relay, as we follow the Olympic Flame on its journey from Land's End, all around the country and back to London in preparation of the Finale in Hyde Park and the start of the London 2012 Olympic Games. Featuring Dizzee Rascal, Eliza Doolittle, Friendly Fires, The Wanted, You Me At Six, Emeli Sandé, Labrinth, Rizzle Kicks, The Wombats and Wretch 32. via: YouTube

Also celebrating this Olympics Coca-Cola recently unveiled the "BeatBox" building, designed by architects Asif Khan and Pernilla Ohrstedt which will promote Coke's "Move To The Beat" ad campaign. The building was built with 230 bolsters that respond to touch with sound, the structure becomes one giant instrument.

Mark Ronson's "Move to the Beat" anthem -- which has sounds like the squeaking of sports shoes, heartbeats, or an arrow striking a target -- is the centerpiece of the building: visitors that touch the structure at different parts will essentially be remixing the track. Visitors can also climb up the exterior, and upon reaching the roof, will see the view of Olympic Park. Within the structure are different light and sound installations as well, designed by Jason Bruges Studio in Hackney. via: creativity-online

How To Lose a $750,000 Coke Sponsorship

Ronaldo de Assis Moreira, better known as the Brazilian footballer Ronaldinho, cost himself a Coke sponsorship worth $750,000 for drinking a can of Pepsi at a recent press conference.

Ronaldinho stunned Coke chiefs by turning up at a press conference and sipping nonchalantly from a can of Pepsi, their arch-rivals’ fizzy pop. Furious bosses at the Atlanta-based firm immediately demanded that the plug be pulled on his huge endorsement deal, according to a report in the ‘O Estado de Sao Paulo’ newspaper.

"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back,” Coca Cola marketing chief Marcelo Pontes told reporters. “The sponsorship had become embarrassing."

This should get pretty entertaining over the next few days.
via: SI.com

Coca-Cola Security Camera Commercial Shares Some Goodness

Credits:
Client: Coca-Cola
Producer: Landia

Creative Director: Martin Mercado
Music: Supertramp
Track: Give A Little Bit

Coca-Cola - What Would You Do If You Found A Wallet

Coca-Cola shows us we still have reasons to believe in a better world with the Rivalry Wallet campaign. Here's the story line: A wallet is planted in Portugal's Benfica Soccer club MegaStore, the wallet has a rival club's ticket inside and it's just days before a big match. What would you do?
It was nice to see that 95% of the people returned the wallet, and not only were they given a ticket to the game, but they were honored on the big jumbo tron.

World Premiere "Great Happyfication" by Coca-Cola and the Happiness Factory

What better way to start the weekend than with a new Coke Happiness Factory ad campaign. The Great Happyfication is a six minute anthem/mini movie distilling the secrets of happiness in five lessons.

Full press release:
A longtime champion of happiness, Coca-Cola has always tried to express a refreshingly positive view of the world, bringing us, among others, “Enjoy Life” (1924), the creation of the Coca-Cola Santa Claus (1931), and more recently “Open Happiness” (2009).

The latest installment of the Emmy & TIME nominated Happiness Factory series, The Great Happyfication is an all-singing, all-dancing six-minute animation that distills the secrets of happiness.

“The brief was huge. We wanted to make the happiest 6 and a half minutes in film. No half measures. We also wanted to get the world singing the Coca-Cola 5 notes”, says Jonathan Mildenhall, VP Global Advertising Strategy & Content Excellence of Coca-Cola. “I am absolutely delighted with the work from W+K, Psyop and Human. This is a partnership that has steered the direction of Happiness Factory for the last six years. In truth the work just keeps on getting better and better. Rather like drinking a bottle of ice cold Coke, you just never want it to end.”

Created by the people who brought you the Happiness Factory, advertising agency Wieden+Kennedy Amsterdam, animation and design studio Psyop and music company Human, the Great Happyfication is set across the epic landscapes of said Factory. Viewers are guided through the film by narrator Pete, a wham-bam-magic-man, and Wendy, the most enthusiastic cheerleader you will ever meet, meeting a glamorous trio of penguins, kissy puppies and a mortar man along the way.

Mark Bernath, Executive Creative Director at Wieden+Kennedy Amsterdam comments "Coke doesn't want to keep all of its formulas a secret. In fact, when it comes to how to be happy, the brand is more than ready to sing from the rooftops about it. We created The Great Happyfication as a musical celebration of the tenets of happiness, and we hope people feel good just from watching it."

Launched at the World of Coca-Cola attraction in Atlanta in June, the Great Happyfication will premiered on the global stage on Facebook at 3pm GMT / 10am EDT today to over 34 million of Coca-Cola’s Facebook fans, and will be supported by seeding and social media.


Credits:
The Great Happyfication
The Coca-Cola Company
VP Global Advertising Strategy and Content Excellence: Jonathan Mildenhall
Global Communications Manager: David Campbell
Group Director Film and Music Production: Nick Felder
Creative Producer, Film & Music, Global Content Excellence: Rachel Holbrook
Creative Director World of Coca-Cola: Craig Lovin
Agency: Wieden+Kennedy Amsterdam
Executive Creative Director: Eric Quennoy, Mark Bernath
Creative Directors: Eric Quennoy, Mark Bernath
Art Director: Mathew Jerrett
Copywriter: Sean Vij
Broadcast Director: Erik Verheijen
Agency Producers: Olivier Klonhammer
Planner: Amanda Feve
Group Account Director: Andrew Kay
Account Director: Philip Jacobson
Account Manager: Ilkay Dibekoglu
Project Manager: Kate Blumer
Business Affairs: Karen Crossley
Production Company: Psyop / Smuggler
Director: Psyop
Psyop Creative Directors: Todd Mueller, Kylie Matulick
Executive Producer: Kim Wildenburg
Producer: Amanda Miller
Assistant Producer: Chase Masterson
Animation Lead: Dan Vislocky
3D Lead: Kyle Cassidy
Compositing Leads: Danny Koenig, Jason Conradt
Storyboard Artist: Josh Weisenfeld
Editor: Brett Nicolletti
Lead Flame: Miles Essmiler
Lead Desktop Compositor: Danny Koenig
Compositors: Sohee Sohn, Falko Paeper, Cris Kong, Jason Conradt, Joseph Chan
Modelers: Wendy Klein, Rie Ito
Riggers: Sean Kealey, Vadim Kivayev
Animators: Matt Ornstein, Matt Connolly, Minor Gaytan, Chris Meek, Jakob Frey, David Bokser, Lindsey Butterworth, Sashdy Arvelo, Frantz Vidal, Kevin Koch, Jason Shum, Yvain Gnabro, Michael Cawood, Michael Warner
Texture: Wendy Klein, Rie Ito
Lighters: Kyle Cassidy, Katie Yoon, Robby Branham, Ryan McDougal, Barry Kreigshauer, Stephen Delalla, Yuichiro Yamashita
Particles: Kiel Gnebba, Wayne Hollingsworth, Victor Garza
Script: Jesse Kretschmer
Sound Design: Henry Boy
Sound Designer: Bill Chesley
Executive producer: Kate Gibson
Audio Post: Grand Central Sound Studios
Sound Designer/Mixer: Raja Sehgal
Music Company: Human
Composers: Edmond Dunne, Timothy Moore, Andrew Bloch, Morgan Visconti

New Coke Zero "And" TV Commercial

New Coke Zero ad simply entitled "And" introduces Coca-Colas new tagline "Enjoy Everything."

Credits:
Client: Coke Zero
Spot: "And"
Agency: Crispin Porter + Bogusky, Boulder, Colo.
Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Directors: Dave Schiff/Alex Burnard
Creative Director: Matt Fischvogt/Shannon Mcglothin
Art Director: Matt Kubis
Copywriter: Liza Behles
Sr. Integrated Producer: Sloan Schroeder
Producer: Katie Porter
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producer: Cindy Becker
Line Producer: Mino Jarjoura
Director of Photography: Scott Henriksen
Conform/Artist: Tara Demarco
Post Production: The Mill L.A.
Editorial Company: Number 6
Editor: Chan Hatcher
Assistant Editor: Kyle Whitmore
Telecine: New Hat
Music/Sound Design: Comma Music
Integrated Music Producer: Jorge Vargas
Audio/Mix: Lime Studios
Composer: Larry Percorella
Animation Company & City: Stardust L.A.
Account Director: David Corns
Management Supervisor: Christopher Schneider
Content Supervisor: Drew Widell
Content Manager: Kerstin Ulf
Assistant Content Manager: Josh Lybarger

Coca-Cola 2010 Christmas Commercial Snow Globes Features Music of Train | Extended Version

The newest Coca-Cola Christmas commercial "Snow Globes" features the music of Train, and a song that is sure to become popular this holiday season "Shake Up Christmas" (Coke Xmas Anthem). Coke's 2010 Christmas campaign includes a television commercial, outdoor, cinema, digital and in-store promotions, created by the McCann Erickson Madrid ad agency.

The TVC will debut in the US on 21 November and the soundtrack 'Shake-up Christmas' by San Francisco based rock band Train has already been released online.
Credits:
Project: Snow globe
Client: Coca-Cola
Creative agency: McCann Erickson Madrid
General creative director: Leandro Raposo
Production company: Rattling Stick, London
Director: Steve Cope
Exposure: Television, outdoor, online, in-store, and cinema

If you love this commercial as much as I do, you might also enjoy the making of the spot.
"Coca-Cola's Making of the Snow Globes Christmas Commercial - Teaser"

Pepsi Max Display King Ad featuring Snoop Dogg

New Pepsi Max commercial featuring Snoop Dogg. The ad gives us a battle between Pepsi Max and Coke Zero battling to the tune: Anything you can do I can do better before Snoop Dogg appears on a stage built from cases and cases of Pepsi Max.
Credits:
Agency: TBWA\Chiat\Day Los Angeles
Chief Creative Officer: Rob Schwartz Group
Creative Director: Brett Craig
Associate Creative Director: Xanthe Hohalek
Art Director: Stephen Chow
Copywriter: Chris Jones Senior
Producer: Mila Davis
Producer: Chris Capretto
Executive Producer: Anh-Thu Le

Coke Introduces The Mother Energy Drink and a Theme Park Too

Coca-Cola Australia introduces a the new energy drink "Mother" into the Australian market and gives us a brilliant new theme park called "MotherLand" to accompany this great new ad campaign created by "Smart".
Credits:
Advertised brand: Coca Cola of Australia
Advert title(s): Motherland
Headline and copy text (in English):
Advertising Agency: Smart, Sydney
Agency website: http://www.smartinc.com.au/
Creative Directors: Kieran Flanagan, Dan Gregory
Executive Producer: Susan Walker
Agency Producer: David Steindl
VFX: Postmodern, Sydney
Production Company: The Colony, Sydney
Editor: Danny Tait
Music and Sound: Nylon Studios of Sydney, Australia
Published: April, 2010
Director David Gaddie of production company The Colony recently lensed a spot for Coke’s new ‘Mother’ beverage. With the target market being everyday ‘blokes,’ the spot takes place in “Motherland” - a place that celebrates sizzling steaks, epic explosions, and shooting guns with abandon. Gaddie lensed the footage on location at an old rail yard in Sydney Australia using built set pieces that were later enhanced in post production. The explosions are all real and in-camera though - The Colony loves pyro! Second unit was shot in Coney Island, New York and LA theme parks.

Diet Coke "Stay" Extraordinary Ad Featuring Sweet Disposition

Great new ad for Diet Coke entitled "Stay" Extraordinary created by Wieden+Kennedy. The coke ad features the music of The Temper Trap and one of new fav songs "Sweet Disposition".
Director Christian Loubek, working via Wieden + Kennedy, just helmed an impressively varied spot for Diet Coke. The sprawling, wordless :60 is a poignant, musically driven portrayal of the iconic soft drink's place amid great acts of art and accomplishment. A man fueled by Diet Coke hobnobs with an urbane crowd at a swanky big-city party. A nurse cares for newborn babies with the soft drink by her side. The drink is there beside the runway of an edgy fashion show, on the set of an explosive outdoor movie shoot, in the limo of an actress preparing to take to the red carpet, and in the painting of an expansive mural in a neighborhood.
Credits:
Client: Diet Coke
Spots Title: Stay
Air Date: March 2010
Agency: Wieden + Kennedy
CD: Hal Curtis
Art Director: Max Erdenberger
Copywriter: Ginger Robinson/Tatum Shaw
Agency Producer: Erika Madison
Prod Company: Anonymous Content
Director: Christian Loubek
EP/Head of Commercials: Dave Morrison
Producer: Deannie O'Neil
Production Supervisor: Mariska Leyssius
Editorial: Rock Paper Scissors
Editor: Terence "Biff" Butler
EP: Carol Lynn Weaver
Producer: Cassie Hulen
Post/Effects: a52
VFX Supervisor: Patrick Murphy
VFX EP: Jennifer Sofio Hall
VFX Producer: Cassie Hulen
Audio Post Co: Lime
Mixer: Loren Silber
Sound Design Co: Stimmung
Sound Designer: Gus Koven
Shoot Location: LA
About Anonymous Content:
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

Coke and The Simpsons Super Bowl Ad "Hard Times"

After losing his fortune, greedy billionaire C. Montgomery Burns learns to appreciate the simple things in life.
Credits:
Title: Hard Times
Brand: Coca-Cola
Agency: Wieden & Kennedy, Portland, Ore.