Snoop Lion, aka Snoop Dog, Reggae's new heavy-hitter, stars in Alex and Steffen's powerful new ad for Adidas Space Diver. Teaming up again with Creature of London, their flair for stunning effects and powerful imagery shines through, as our hero summons a pluming maned king to patrol alongside him.
Alex & Steffen's last collaboration with these sporting giants provoked an other worldly response that saw the Adidas Space Diver sell-out in only three days!
To welcome Robert Griffin III to Washington, D.C., The Redskins and to celebrate his preseason NFL home opener, adidas is lighting up the names of thousands of passionate football fans on a massive, moving projection of the Redskins quarterback displayed across the Newseum's 74-foot-high marble First Amendment tablet, down the street from the White House.
Fans who joined the conversation on the adidas Football facebook page and shared what "light" gets them on the field will see their name light up within the projected moving image of the Heisman Trophy winner two nights before his Redskins home debut. Three projectors were used to display the 74-foot image of RGIII in action with the lightest football cleats in the game—the adizero 5 Star Mid.
From New York to Tokyo, from Rio de Janeiro to Paris, any city in the world has its people that represent their home, their passions, their ambitions and their joy of life is the theme of the newest Adidas Origianls, "All Originals Represent" commercial/ad. The spot features the Nicki Minaj song "Masquerade" and features Nicki Minaj, Jeremy Scott, Big Sean, Sky Ferreira, 2NE1, Kids These Days and Derrick Rose representing their crew in the ad.
Credits: Production Agency: Jimmy Lee.tv Post-Production: The Cutting Room / Jimmy Lee.tv / Vision Globale Production House: Pretty Bird Director: Melina Matsoukas Dp: Frederik Jacobi Grading: Company 3 Editors: Chuck Willis, Merritt Duff, Jimmy Lee.tv Sound Design And Mix: Machine Head, Boogie Studio Music: Nicki Minaj "Masquerade"
The Adidas Ajax Experience prank might not go over so well here in North America but in Amsterdam, Adidas and the ad agency Iris pulled off an epic prank.
Imagine: The new home shirt of your favorite football/soccer team has arrived. You go to the fan shop to try one on and Adidas pulls this on you with the help of the entire Ajax soccer team.
A series of fake fitting rooms were installed inside the Ajax Experience, Amsterdam. Inside one room, one of the walls was fake with a two-way mirror. When fans entered the room and started trying on their jersey, the mirror/wall suddenly opened. And there were Ajax players Vurnon Anita, Kolbeinn Sigthorsson, Daley Blind, Jasper Cillessen, team captain Siem de Jong and women's team players and Leonne Stentler Babiche Roof to cheer them on.
Washington Redskins quarterback Robert Griffiin III stars in the TV commercial for the Adidas Adizero 5 star. RGIII shines in the Adidas ad playing multiple roles, he haunts a fearful opponent, appears driving a bus driver, a trainer, a police office and the signal caller.
Adidas RGIII Do What Light Does Full Credits:
Ad Agency: 180 Los Angeles Client: Adidas Executive Creative Director: William Gelner Creative Director: Gavin Milner Creative Director: Grant Holland Executive Producer/Managing Partner: Peter Cline Director: Sam Brown Production Company: The Directors Bureau Music and Sound Design: Human Copywriter: Zac Ryder Art Director: Adam Groves
Christopher Riggert directs the new Adidas commercial introducing the 7.5oz adizero™ Rush running shoe. "The Team" TV spot is a communal celebration, athletes, cheerleaders, the marching band and fans join together and all run together, not bad.
Credits: Agency: 180 LA Client: Adidas ECD: William Gelner Prod. Co.: Biscuit Filmworks Director: Christopher Riggert
Rohan Blair-Mangat’s latest piece for Adidas was shot over 3 days in the lead up to, and during a concert in front of 12,000 people featuring Snoop Dogg and Gorillaz Sound System in Fortaleza, Brazil. The spot is a clever blend of lifestyle film and commercial, focusing on Pauli "The PSM" who is the enigmatic drummer for The Gorillaz, as well as an ‘influencer’ for Adidas. Music and Song is by Swindle, "Do The Jazz"
Adidas Originals “I Am The PSM” Credits: Client: Adidas Originals Title: I Am The PSM Production Co: Stink Director: Rohan Blair-Mangat Producer: Tom Birmingham Exec Producer: Edward Grann Production Manager: Lea Campos D.O.P: Rohan Blair-Mangat Editor: Sam Ostrove @ Cut & Run Post: Diego Vazquez Lozano @ Realise Studio
Fast football currently dominates the beautiful game with the likes of Lionel Messi, Ashley Young, and David Silva controlling matches across the world. Now, with the launch of the groundbreaking adidas F50 powered by miCoach, adidas is giving UK footballers the chance to prove they’re fast too with their ‘The Hunt For Fast’ campaign.
adidas is scouring the nation for the fastest 11 amateur footballers in the land. After playing in a match or training session wearing a new pair of f50 boots powered by miCoach, you’ll be able to view your performance data including: average speed, top speed, distance covered and more. Then, you can upload the stats directly onto miCoach and compare them to other players across the country. The players who with fastest times each week will be rewarded with a place in the fastest team ever assembled.
The adizero F50 miCoach players who make it into the team will be given ultimate recognition for their efforts with personal advertisements appearing in press, online or pitch side hoardings at football matches across the country. Additionally, select winners will get the chance to put their speed to the ultimate test by meeting and competing against some of the fastest professional players in the premier league.
Thanks to the miCoach chip in the boot, players are able to track their performance as the devise measures 360 degree movement, the number of sprints, and distance covered in the game. The chip wirelessly connects to your smart phone, iPad, PC or Mac and uploads your statistics which you can then share via social media channels.
New commercial for the Adidas adiZero Rose 2 basketball shoe with “The Bull”, the ad features Derrick Rose battling Spanish bullfighters.
Credits: Developed by ad agency 180 Los Angeles, Executive Creative Director William Gelner, Creative Director Gavin Milner, Creative Director Grant Holland, Copywriter Dave Horton, Art Director Matthew Woodhams-Roberts, Head of Production/managing partner Peter Cline, Producer Natasha Wellesley, Planning Director Matt Johnson.
Filming shot by director Stacy Wall via Imperial Woodpecker, director of photography Joost Van Gelder, senior executive producer Doug Halbert, producer Mary Livingston, production designer Pablo Tregebov, stylist Paco Delgado, casting director Cecilia Bayonas.
Editor Paul Watts, Rock Paper Scissors, executive producer Carol Lynn Weaver, producer Cassie Hulen, assistant editor Chris Urmston, assistant editor Anton Capaldo Smith.
Post production by The Mill, VFX supervisor Ant Walsham, Flame artists Ant Walsham and Gareth Parr, compositor Will Voss, CG artist Ed Hicks, colorist Adam Scott, head of production Ben Hampshire, producer Sue Troyan.
As part of a huge global marketing strategy, Adidas has partnered with Montreal based ad agency Sid Lee to launch their new ad campaign 'All Adidas'. The spot will be played in over 100 countries, with what Adidas describes as a "one-brand anthem' that promotes their Performance, Originals and Style product lines. Director Roman Gavras unifying spot brings together everyone from B.O.B., Lionel Messi, David Beckham, Dennis Busenitz, Derrick Rose and Katy Perry. The commercial's pumping soundtrack features the song "Civilization" from the new album by Justice.
Zinedine Zidane, Lionel Messi and David Villa feature in the new Adidas commercial advert for the F50 adiZero football boots. Credits: Agency: 180, Amsterdam Client: Adidas Client: Adidas International Executive Creative Director: Andy Fackrell Copywriter: Peter Albores Senior Art Director: Martin Terhart Senior Producer: Joe Togneri Digital Agency: 180Riot Digital Creative Director: Todd Bois Director of Digital Planning: Michael Aneto Digital Producer: Peter Bassett Production Company: Knucklehead Director: Johnny Green Director: Gary Shore Producer: Matthew Brown Director of Photography: Daniel Landin Production Design: Jim Clay Stylist: Buki Ebiesuwa Editorial Company: Work Post London Editor: Richard Orrick Producer: Jane Dilworth Recording Studio: Wave Recording Studios Amsterdam Final Mix: Alex Nicholls-Lee Mixer: Joe Mount Music: Original X rearrangement master Music: Record-Play/Tape Music Composer: Ennio Morricone Sound Designer: Nick Foots Sound Designer: Olga Fitzroy Music Artist: The Brute Chorus
Sid Lee, out of Montreal Canada pumps out another great commercial for the Adidas Originals ad campaign, this one entitled "Adidas Originals The Street"The ad features the music of Dee Edwards and Hermon Weems, song title "Why Can't There Be Love". For those who need to know the Adidas spot also has brief appearances by the following: Adrienne Bailon, Agyness Deyn, Ana Ivanovic, Calle 13, Cheer Chen, Ciara, David Beckham, DJ Neil Armstrong, Fernando Verdasco, Hyori Lee, Ian Brown, Jay Baruchel, Jeremy Scott, Louise Roe, Mr. Hudson, N-Dubz, Noel Gallagher, Snoop Dogg, Tallulah Morton, Whitney Port, and Dee Edwards.
Credits: Agency: Sid Lee, Montreal Agency Producer: Claudia Roy @ Jimmy Lee.tv Production Company: Partizan, London Director: Nima Nourizadeh Producer: David Stewart DP: Alex Barber Production Manager: Mags Milan Editor: Dan Sherwen @ Final Cut Post-Production: The Mill Producer: Miles Pettit Colorist: Adam Scott Shoot Supervisors: Richard Roberts & James Spillman Lead Flame: Richard Roberts Flame Assist: Siro Valente Music: "Why Can't There Be Love (Pilooski Remix)" by Dee Edwards and Hermon Weems Sound: Boogie Studio, Montreal
The new F50i boot launches with a bang with this advert titled The Spark, featuring football superstar Zinedine Zidane. Adidas knows they are on to something big when they call in the likes of Zidane to promote the F50i soccer shoes.
Credits: Agency: 180 Amsterdam (180\TBWA) Executive Creative Directors: Andy Fackrell, Richard Bullock Copywriter: Peter Albores Art Director: Martin Terhart Design Director: Julian Wade Senior Producer: Joe Togneri Production Company: MJZ, London Director: Rupert Sanders Executive Producer: Debbie Turner Producer: Nell Jordan DP: Alwin Kuchler Editorial: Work Post London Editor: Neil Harris Producer: Jane Dillworth Online Edit/SFX: The Mill, London Producer: Matt Williams & Darren O’Kelly Shoot Supervisor: Jimmy Kiddel Telecine: Adam Scott Flame Artist: Richard de Carteret Additional Flame: Gary Driver Audio mixing: Wave Recording Studios, Amsterdam Sound Designer: Alex Nicholls- Lee Mixer: Alex Nicholls-Lee Music: Record-Play/SkinnerBrothers Producer: Daniel Cross Digital Agency: RIOT
Adidas "All Day I Dream About Sneakers". A few new print adverts for Adidas created by Dimitri Kalagas. These print ads were published in Australia and I believe they call sneakers trainers down under. Still, these are very unique, a whole new way of looking at your runners huh. I wonder what Nike could do with this idea.Advertising Agency: Lifelounge, Melbourne, Australia Creative Director: Daniel Pollock Associate Creative Director: David Ponce de Leon Art Director: Dimitri Kalagas Copywriter: Chris Cork Designers: Dimitri Kalagas, Yolanda Collins, Michael Pham Published: September 2008
