David Beckham Surprises Fans at #takethestage Photobooth | Adidas

Adidas invited a group of people to take the stage in support of TeamGB, as part of the campaign a photo booth was installed. The surprise of a lifetime was unveiled at Westfield Stratford City as adidas brought astonished shoppers face to face with David Beckham.

This campaign got me thinking of two things, what a genuinely great person Beckham is, he seems be an approachable celebrity unlike so many celebrities are today, and secondly this sweet kid...it was hard for myself to hold back a tear as I watched this boy who just met his idol cry. It got me thinking who would I cry for, who would make you cry?

Credits:
Adidas Take The Stage Campaign was created by Sid Lee.

David Beckham Burger King 2012 Commercial

David Beckham heats up the front counter when he orders a cool, healthy Real Fruit Smoothie at Burger King.

Credits:
Agency: Mother
Client: Burger King

David Beckham shines in Google Plus Video

A look at sports icon David Beckham's international appeal on the web via a pretty nice video courtesy of Google+. The spot is similar to other videos from "The Web is What You Make of It" ad campaign, the film shows off a suite of Google+ products that all allow Beckham to connect with fans all over the world.
The song in the commercial is David Guetta, "Without You."


Credits:
Agency: Whirled
Client: Google Plus
Director/Writer: Scott T. Chan
Producer: Bobbie Wang
Exec. Producer: Andrew Schulte
Art Director: Chris Crutchfield
Clips courtesy of UNICEF, Fremantle Media, TelegraphTV, Pepsi, ACMilan (youtube.com/ACMilan), Sainsbury's. Music courtesy of EMI Music.

Sofia Vergara Beckons for David Beckham in New Diet Pepsi Ad

In Diet Pepsi's new commercial titled 'Beech Tweet', the sexy and funny Sofia Vergara demonstrates both the power of Twitter and the star power of David Beckham to quickly disperse a crowd. The Colombian born actress, best known for her role as the demanding and pampered Gloria on the hit comedy show 'Modern Family', continues her Diva ways with a great performance in the funny new Pepsi spot. And just like David Beckham's brief appearances on the soccer field as of late, his 5 second cameo in the TV commercial is a testament to his A-list status in the celebrity endorsement game.

Credits:
Advertising Agency: TBWA\Chiat\Day, Los Angeles
Global Creative Director: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Xanthe Hohalek
Interactive Creative Director: Marlon Hernandez
Associate Creative Director: Gregg Clampffer
Art Directors: Helena Skonieczny, Mindy Benner
Copywriter: Suzanne Sherwood
Music: Elias

Adidas 'Is All In' with a Unifying Global Ad Campaign

As part of a huge global marketing strategy, Adidas has partnered with Montreal based ad agency Sid Lee to launch their new ad campaign 'All Adidas'. The spot will be played in over 100 countries, with what Adidas describes as a "one-brand anthem' that promotes their Performance, Originals and Style product lines. Director Roman Gavras unifying spot brings together everyone from B.O.B., Lionel Messi, David Beckham, Dennis Busenitz, Derrick Rose and Katy Perry. The commercial's pumping soundtrack features the song "Civilization" from the new album by Justice.


Credits:
Agency: Sid Lee, Montreal, Canada
Director: Romain Gavras
Music: "Civilization" from Justice