How To Have A Safe Flight...viral spot for Durex Condoms
The pre-flight safety demonstration for this flight turns into a "How To Use A Condom" demonstration by a couple of very attractive flight attendants for Durex Condoms.
The passengers look surprised at first, some look a bit excited and in the end they test out the condoms for themselves...now why can't all flights be this much fun?
Durex condoms creates a digital love website experience with this great new interactive ad. I know, we're smarter than that but it's still a pretty cool idea, check it out here at The Durex Digital Love Experience
Credits: Advertising Agency: Buzzman, Paris, France Creative Director: Georges Mohammed‐Chérif Art Director: Louis Audar Copywriter: Tristan Daltroff Account Managers: Thomas Granger, Caroline Vicariot Tv Producers / Art Buyers: Vanessa Barbel, Angel Diop Digital Producers: Laurent Marcus, Julie Bourges Community Manager / Pr: Nicolas Mirguet, Wale Gbadamosi Oyekanmi, Ugo Orlando, Fannie Outrey Social Media Coordination: 90:10 Group Film Production: Frenzy Director: Aoife Mccardle Digital Production: Les 84 Published: October 2011
Durex literally gives you 'extra time' in this ingenious marketing plan to promote their Performa brand condoms in Asia. The clever idea to place their ads on digital scoreboards was created by ad agency McCann Erickson based out of Bangkok, Thailand. The cool scoreboards are actually being used to signify how much extra time their is in a soccer match. A perfect match actually, as the scoreboards extra time takes on a whole new meaning for the spectators.
Credits: Advertising Agency: McCann Erickson, Bangkok, Thailand Executive Creative Director: Martin Lee Creative Director: Thidarat Nitikijphaiboon, Wuthinan Jindafai Copywriter: Asana Kaoian Art Director: Wuthinan Jindafai
In Durex's latest print ad campaign to promote their popular line of condoms, they have coined a new phrase called a 'Wegasm'. The term will be featured heavily in their upcoming advertising campaigns, which is used to describe the "getting you there" part of sex that results in better orgasms for you and your partner. Always a big fan of Durex ads, they continue to lead the way in creative advertising in the prophylactic market.
Credits: Advertising Agency: Ogilvy South, Atlanta Creative Director: Dave Galligos Art Directors: Nick Costrides, Mark Sorensen, John Teter, Chris Bakay Copywriter: John Spalding, Ashley Staker Illustrator: Pete Petersen Photographer: Heath Patterson Retoucher: Chris Bodie
Of all the apps available for your iPhone this one has to be one of the best, Durex Condoms takes advertising to a new level with the Durex Baby App. Durex simulates the experience of having a newborn by creating an application that will you to knock-up a friends phone, ready for this all you have to do is find a phone to mate and gently rub them together!
Credits: The Durex baby case was created by Art Director Nicolai Villads, Peter Ammentorp and the interactive designer was Raul Montenegro for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.
Durex Condoms commercial titled "Les Préservatifs Qui Donnent Envie" which translated from French to English is, Durex "Condoms That Generate Desire". Truly one of the best condom ads I have ever seen, the Durex spot features the music of AbbA, a remake of one their songs anyway. Now why can't all condom commercials be tastefully created like this one?
Durex Commercial Credits: Advertised brand: Durex Spot title: Les préservatifs qui donnent envie Translation to English: Condoms that generate desire. Advertising Agency: McCann Paris, Clichy, France Agency website: http://www.mccann-paris.fr/ Creative Director: Mike ZONNENBERG Creatives : Philippe PINEL & Frédérick LUNG Managing Director : Jean-Philippe MARTZEL Senior Program Manager : Gorana GARAVESKI Program Manager : Thomas FERRARE TV Prod : Lionel COURTIAUD Production : Satellite My Love Director : Cesar PESQUERA Marketing manager: Emma Berger Group chief: Emmanuel Bidault. Published/Released (Month, Year): July, 2009
