"Movement" New Surface Commercial by Microsoft Is Actually Really Good

Enjoy the new "Movement" premiere commercial for MICROSOFT SURFACE from Director Jon M. Chu (DS2DIO, G.I. Joe: Retaliation, The LXD, Step Up 3D) and cast of great dancers (full list below).

"From touch to type, office to living room, from your screen to the big screen, you can see more, share more, and do more with Surface."

The Surface tablet is set be released 10.26.12 and will run on Windows 8, the ad stars Daniel "Cloud" Campos and features some of the world's top dancers, they are:
Anderson, Corey
Andrews, Kendra
Azizian, Paulette
Boedekker, Stacy
Bonnevay, Marie
Brewton, Bianca
Brown, Jesse
Burns, Leon
Chapman, Lorenzo
Chynoweth, Jade
Clemmons, Vincent
Davis, Kylie
Exum, Kelli
Germar, Marko
Grahms, Daniel
Graves, Corey
Gutierrez, Jay
Guzman, Gabe De
Hoffman, Sky
Holt, Bailey
Hott, Julian
Inniss, Marc
Johnson, Josh
Kadish, Jake
Keller, Jessica
Kitama, Mayuko
Koumaev, Ivan
Lamkin, Brandy
Livingston, Emilie
Loftis, Will
Maas, Taylor
Markarian, Rachel
Medina, Marie
Monaco, Tony
Monnie, KC
Mour, Linda
Nairobi, Saidah
Nino, Ashlee
Prudich, Bill
Radomski, Kayla
Rodriguez, Ricardo
Rosado, Luis
Russell,Brittany Perry
Sandvig, Melissa
Scott, Christopher
Shaw, Brandon
Sherbman, David
Shibata, Tracy
Sims, Jamal
Smith, Chadd (Madd Chadd)
Spencer, Terrence
Stecklein, Tyne
Steffens, Timar
Stewart, Britt
Stewart, Nicholas
Tanaka, Bryan
Tanner, Jean
Thompson, Larsen
Todey, Kersten
Velez, Ivan (Flipz)
Washington, Tyrell
Williams, Brooklyn
Wilson, Dana
Wong, Alex
All Choreography by Christopher Scott and Jamal Sims.

Windows 8 Preview "Coming Soon" Commercial

Windows 8 is coming soon, 10.26.1012 to be exact and with that is a great new ad for the latest edition of Microsoft Windows. The "Reimagined" commercial features the song "I Really Want You" and starts off with a blazing 10, 9, 8, 8, 8, count down to an explosively good commercial, no comment on the OS itself.

Credits:
Ad Agency: In House - Microsoft

Microsoft Dons A Shiny New Logo Design

In advance of one of the most significant waves of product launches in Microsoft’s history, today they unveil a new logo.

It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning. via Microsoft's Blog

Microsoft Chief Marketing Officer Chris Capossela opens the Microsoft Store in Boston, which dons the company's new logo, on Aug. 23, 2012.

Microsoft Surface Video A Viral Success

A tablet that's a unique expression of entertainment and creativity.
A tablet that works and plays the way you want.
A new type of computing. Surface....

Surface, Microsoft's first promo video created by 22 year old Caleb Slain, a relative unknown in the ad world, might just have Microsoft snubbing their major ad agency partners: Crispin Porter & Bogusky, Deutsch or Razorfish, again in the future after the success of the video (6 million+ views to date).

Caleb Slain said, "I've had no direct contact within the agencies at all, ours was originally supposed to be a product showcase by myself and Keith Rivers." Rivers produced the video.

"We just wanted to make the most awesome, badass video possible, so that when we gave it back to Microsoft they would either love it or we would never work for them again."

Keith Rivers / keithrivers.com

Caleb Slain / Facebook

Not bad for a video that was originally created just to show people in the trade how the product looks.

Bing Originals Decisions That Shaped 2011

A commercial/web film for Bing pays tribute to the top news and entertainment stories, triumphs, disasters and celebrates a few unsung heroes of 2011.
The song is "Save The World" by Swedish House Mafia.

Credits:
Client: Bing
Production Company: level4.tv
Director: Josh Karchmer

The Kinect Effect

The XBOX Kinect is a super cool gaming system. But clearly it has a chance become much more than that. And twofifteenmccann is showing us the possibilities with the Kinetic Effect.
Credits:
Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Creative Director: Paul Caiozzo/James Robinson
Art Director: Nik Daum
Copywriter: Neil Bruce
Director of Integrated Production: Tom Wright
Senior Producers: Mai Huynh / Colleen Wellman
Business Director: Peter Goldstein
Management Supervisor: Melissa Hill
Account Executive: Justin Charness

Production Company: Anonymous Content
Editorial Company: Arcade
Original Music: Q Department
Mix: Lime Studios
via: SFEgotist

Productivity Future Vision (2011) MicroSoft Office Promo Spot

Watch how future technology will help people make better use of their time, focus their attention, and strengthen relationships while getting things done at work, home, and on the go.
And below Microsoft's Future Vision Montage released back in 2009

Credits:
Microsoft

Microsoft Launches First Ever Multi-Product Christmas Advertising Campaign

MICROSOFT UNVEILS FIRST EVER MULTI-PRODUCT CHRISTMAS CAMPAIGN
18 October 2011: Last night Microsoft launched its first ever global, multi-product advertising campaign designed to showcase the unique everyday experiences that can be realised through its latest products and services. With an investment of over £5.5 million, it encompasses Windows, Windows Phone, Xbox for Kinect and Office to demonstrate an interconnected family scenario. The first in a series of 30-second TV ads aired at 20:15 during The Gadget Show on Channel Five and will run until the end of January.

The campaign, led by US ad agency Crispin Porter + Bogusky, includes activity across TV, digital and search and will roll out globally across 35 countries including UK, France, Germany, Italy and Spain.

Over the last year Microsoft has launched some of the industry’s most innovative and compelling products, such as Windows Phone and Kinect. These, combined with Windows and Office, provide a unique experience for the consumer. The campaign showcases the interconnected story through visual and relatable moments in everyday life for families around the world. It will provide a deeper understanding of how the products work together and inspire audiences to stay connected this Christmas.

The inaugural advert shows a family witnessing some embarrassing ‘dad dancing’ to Dance Central 2 on Xbox 360 Kinect which is unknowingly captured on his daughter’s Windows Phone. She shares the footage with her brother who edits and remixes it in Windows Live Movie Maker on his Windows PC, before uploading it to SkyDrive – where it is beamed to friends and family around the world. The living-room scenario showcases the connectivity of Microsoft’s suite of products and their integration on consumers’ everyday lives.

Paul Davies, Director of Marketing Communications at Microsoft UK commented: “In the run up to the festive season our thoughts turn to keeping in touch with loved ones. The great technology from Microsoft enables people to do this in new and exciting ways. Our latest campaign demonstrates just some of the things that that families can do using Windows PCs, Windows Phones, Kinect for Xbox, and Office to communicate with each other. Not only is it simple and easy, but the technology can enable them to stay connected, often in entertaining and surprising ways.”

Microsoft Research Celebrates 20 Years of Research

Microsoft celebrates it's 20th anniversary of Microsoft Research with a new interactive timeline website of the company’s achievements in computer science 1991 to today. The timeline, online at research.microsoft.com, is displayed in an interactive Silverlight presentation, in the “Metro” style of Windows 8 and Windows Phone 7. A collage of images and words showcase Microsoft’s research milestones and advances in computing.

Windows Phone 7 TV Ad "Bathroom Really"

The funniest in the series of TV spots for Microsoft's "Really" ad campaign, "Bathroom Really" takes our obsession for smartphones to an awkward and disturbing place - the male urinal.

Credits:
Brand: Windows Phone
Advertising Agency: Crispin Porter & Bogusky

"7 Steps to Windows 7" With Symantec

At Great Ads we are all about showcasing the best in advertising and this clever spot for Symantec is no exception, besides I'm sucker for a handsome cowboy. The ad takes a humorous approach to discussing the complex challenge of businesses both large and small migrating Windows 7.Check out the Symantec website for info on their Windows 7 migration service HERE

Oh but there's more, my first reader who can tell me what the license plate reads in the ad I posted on Monday, April 30, 2007 will get a free copy of the Symantec Backup Exec System Recovery (BESR) as a token of our appreciation for being a loyal reader of Great-Ads. BESR delivers reliable backup and recovery for small and growing businesses and recovers data in seconds, and systems in minutes.
Simply email me your answer at "greatads.sylvia@gmail.com" and I'll post the winner in the comments.

Apple I'm A Mac I'm A PC "Broken Promises" Ad Hits on Windows 7

With the release of Windows 7, we knew Apple had to be ready with their latest ad in the Apple I'm A Mac, I'm A PC campaign titled "Broken Promises".
This one was just too easy for Apple and the TBWA/Media Arts Lab to take advantage of Microsoft's history when it comes to operating systems, have to love the look back on previous Windows releases with our beloved I'm a PC.
Other spots in the campaign include: Apples PC breaking news, where Mac hopes to take advantage of all the changes expected with upgrading to Windows 7.
Credits:
Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/Art Director: Chuck Monn
Sr. Art Director: Jamie Reilly
Sr. Copywriters: Krista Wicklund, Kevin Tenglin
Agency Producers: Mike Refuerzo, Chrissy Gilmartin
Production Co: Epoch Films
Director: Phil Morrison
DP: Peter Donahue
Editorial Co: Filmcore
Editor: Val Thrasher
Post Co: D-Train
Ben Gibbs

Good News Windows 7 Commercial

The star of the new Windows 7 commercial is Kylie, who seems to have become Microsoft's poster child for Windows. She first appeared in a Windows commercial earlier this year, plugging the Windows Live Photo Gallery, now Kylie takes all the happy words about Windows 7 and makes them happier in her very own slide show.Windows 7 spot by ad agency Crispin Porter & Bogusky titled "Good News," is hoping to gain third-party credibility with positive reviews by outlets such as CNET, Gizmodo, Maximum PC and the Seattle Times.
Windows 7 much like Windows Vista will do nothing for me but the commercial is great, thanks to little Kylie, the reviews are meaningless Kylie does all the work in this commercial.

Microsoft Office 2010 The Movie Official Trailer Preview

The new Microsoft Office 2010 The Movie preview is an exciting 2 plus minute preview created by one of my favorite ad agencies, "Traffik", directed by Dennis Liu and surely worth the view.
Client: Microsoft
Title: Microsoft Office 2010: The Movie
Agency: Traffik
Director: Dennis Liu
Producers: Jonathan Hsu, Matt Anderson
Production Designer: Nicole Teeny
Script: Dennis Liu, Jt Arbogast, Gary Roosa
Art Director: Kevin Su
Copywriter: Aryan Aminzadeh
DP: Doug Emmett/Dennis Liu
Editor: Dennis Liu
Sound Design: Dennis Liu
Music: Groove Addict
VFX Company: LOICA
Cast: J.T. Arbogast, John Di Domenico, Magda Bendek, Jeff Lepine, Elisabeth Hower, Tasha Perri

and the next Bing Commercial is..."Syndrome"

The second commercial release for the new Microsoft search engine "Bing", this commercial for Bing titled "Syndrome" claims that Bing is the Cure for Search Overload Syndrome. The next bunch of commercials, collectively titled "Syndrome" continue with the theme of "search overload" and try present the idea humorously, a big difference from the dramatic "Manifesto" spot that kicked off the estimated $100 million marketing campaign yesterday from WPP agency JWT.Sorry Bing, the marketing campaign alone wont work, after using Bing I find my results are no different than those I get from Live, and we all know how good Live wasn't. Remember what I said yesterday Bing = But It's Not Google.

Microsofts First Bing Commercial "Manifesto"

Well here we go, the big $90 million ad campaign begins for "Bing" JWT, New York the agency of record for the Microsoft Bing campaign has actually left me feeling a little lost and confused after watching the Bing "Manifesto" commercial, I'm not a fan of Bing, do you guys really know what Bing means - "But It's Not Google".
Let's be serious, who are they trying fool they have been trying to catch up to Google search for years and well it just might be too late. The commercial on it's own is great just the wrong product.
You heard it here first:
But
It's
Not
Google
I'm sticking with Google!

Apple Get A Mac Mac VS PC "Bean Counter" Commercial

New Mac VS PC "Bean Counter" commercial.

Apple creates another funny commercial in the Mac VS PC advertising saga. The newest commercial release titled "Bean Counter" takes a good shot at Vista. Our favorite PC is sitting back adding more money to be spent on Vista advertising and very little to fixing all the problems with Vista. Of course, with the suggestion by Mac, PC decides to spend all the money on advertising and leave Vista just the way it is. It is a funny commercial.




Get A Mac Commercial Credits:
Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/Sr. AD: Chuck Monn, Jamie Reilly
Senior Copywriters: Kevin Tenglin, Krista Wicklund
Agency Producer: Serena Auroux
Production Co: Epoch Films
Director: Phil Morrison
DP: Peter Donahue
Editorial Co: Mad River Post
Editor: Lucas Eskin
Post Co: Company 3
Brian Robinson, Stefan Sonnenfeld

Microsoft Windows "I'm A PC" Life Without Walls Commercial

Microsoft, Windows "I'm A PC" "Life Without Walls" commercial - September 2008.
Now that Bill Gates has left the helm at Microsoft he has more time to become a TV star. The newest of the Microsoft, Windows advertising campaigns is the commercial "I'm A PC" Life Without Walls.
Not all PC users look like John Hodgman. It's easy to spot Deepak Chopra and Bill Gates making their claim to being a PC, but I think I also saw Tony Parker and Eva Longoria too.



Here is the 15 second spot I'm A PC and I Wear A Suit
Are You A PC? Get Into It


After a series of teaser ads, Microsoft is beginning in earnest an ad campaign to repair its image, including a spot with a diver in a shark cage.
One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. "Hello, I’m a PC," the engineer says, echoing Mr. Hodgman’s recurring line, "and I’ve been made into a stereotype."

Agency: Crispin Porter & Bogusky, Miami
Executive Creative Director: Rob Reilly
Creative Director: Tim Roper
Associate Creative Director: Dave Steinke; Michael Craven
Art Director: Dave Steinke
Director Of Integrated Production: David Rolfe
Group Executive Producer: Matt Bonin
Integrated Senior Producer (Broadcast): Chris Webb
Production Company: Hungry Man, New York, Los Angels
Director: Bryan Buckley
Executive Producer: Kevin Byrne, Cindy Becker, Dan Duffy
Producer: Mino Jarjoura
Director Of Photography: John Lindley

Jerry Seinfeld and Bill Gates Microsoft Windows Commercial Part 2 New Family

Jerry Seinfeld and Bill Gates meet again for part 2 of the Microsoft advertising campaign.
Windows Part 2 New Family commercial

Here we go with part 2 of the Jerry Seinfeld and Bill Gates Windows commercials. This commercial titled "Perpetually Connecting" The New Family is 4 minutes of Seinfeld and Gates and their new family, funny in a strange way but I like it. The ending is truly priceless...Gates doing techno dancing, you have to love that.

Windows Perpetually Connecting

Shoe Circus Jerry Seinfeld and Bill Gates Microsoft Commercial

Microsoft launched their advertising campaign that features Jerry Seinfeld and Bill Gates exchanging ideas on the "Future" of Microsoft. If you read many of the discussions about this commercial you'll know that many people don't like it. I am in the minority, I like it.First of all its not selling any product, the commercial does not mention Vista (so its not about Vista), but a new look of Microsoft's bright future. Notice the melody at the end, preceded with words FUTURE and DELICIOUS. Something aesthetically pleasing? Why Bill is at a discount shoe store. Why p-leather? Is Microsoft investing in cheaper affordable hardware? Shoppers at the window commenting the type of shoe and how it runs tight. Was Seinfeld worth the reported $10 million he earned for doing the ad, or the reported $300 million it cost, figures I doubt are very accurate.

The Microsoft "Shoe Circus" Commercial with Bill Gates & Jerry Seinfeld, sorry but I like it.

According to an article by Reuters, "Microsoft said the commercial is part of a broader, long-term initiative to change consumers' perception of Windows, which will include setting up a retail corner at several hundred Best Buy and Circuit City stores staffed by "Windows Gurus" to explain the benefits of Windows."