"Movement" New Surface Commercial by Microsoft Is Actually Really Good

Enjoy the new "Movement" premiere commercial for MICROSOFT SURFACE from Director Jon M. Chu (DS2DIO, G.I. Joe: Retaliation, The LXD, Step Up 3D) and cast of great dancers (full list below).

"From touch to type, office to living room, from your screen to the big screen, you can see more, share more, and do more with Surface."

The Surface tablet is set be released 10.26.12 and will run on Windows 8, the ad stars Daniel "Cloud" Campos and features some of the world's top dancers, they are:
Anderson, Corey
Andrews, Kendra
Azizian, Paulette
Boedekker, Stacy
Bonnevay, Marie
Brewton, Bianca
Brown, Jesse
Burns, Leon
Chapman, Lorenzo
Chynoweth, Jade
Clemmons, Vincent
Davis, Kylie
Exum, Kelli
Germar, Marko
Grahms, Daniel
Graves, Corey
Gutierrez, Jay
Guzman, Gabe De
Hoffman, Sky
Holt, Bailey
Hott, Julian
Inniss, Marc
Johnson, Josh
Kadish, Jake
Keller, Jessica
Kitama, Mayuko
Koumaev, Ivan
Lamkin, Brandy
Livingston, Emilie
Loftis, Will
Maas, Taylor
Markarian, Rachel
Medina, Marie
Monaco, Tony
Monnie, KC
Mour, Linda
Nairobi, Saidah
Nino, Ashlee
Prudich, Bill
Radomski, Kayla
Rodriguez, Ricardo
Rosado, Luis
Russell,Brittany Perry
Sandvig, Melissa
Scott, Christopher
Shaw, Brandon
Sherbman, David
Shibata, Tracy
Sims, Jamal
Smith, Chadd (Madd Chadd)
Spencer, Terrence
Stecklein, Tyne
Steffens, Timar
Stewart, Britt
Stewart, Nicholas
Tanaka, Bryan
Tanner, Jean
Thompson, Larsen
Todey, Kersten
Velez, Ivan (Flipz)
Washington, Tyrell
Williams, Brooklyn
Wilson, Dana
Wong, Alex
All Choreography by Christopher Scott and Jamal Sims.

Windows 8 Preview "Coming Soon" Commercial

Windows 8 is coming soon, 10.26.1012 to be exact and with that is a great new ad for the latest edition of Microsoft Windows. The "Reimagined" commercial features the song "I Really Want You" and starts off with a blazing 10, 9, 8, 8, 8, count down to an explosively good commercial, no comment on the OS itself.

Credits:
Ad Agency: In House - Microsoft

"The Pursuit" Director's Cut Lenovo IdeaPad Yoga

Lenovo introduces the new IdeaPad Yoga tablet, I mean laptop actually it's a combination of the two with a thrilling web film promo "The Pursuit". This is huge, how big you ask...Chief Marketing Officer David Roman says this is "the single biggest marketing launch we've ever done". The commercial (directors full length cut is above) was filmed in Hungary and it has a very James Bond like feel to it as our girl is on the move with her IdeaPad Yoga tablet/laptop.

Her Mission: Find the Yoga, uncover the code, make the switch. But with the opposition in hot pursuit her skills and the dynamic moves of the Yoga will be put to the test.

Credits:
Advertising Agency: Saatchi & Saatchi, New York
Executive Creative Director: Brian Carley
Directed by: Martin Campbell
Music: An original score by artist Aeph.

"Naked Man" Shops From GotStyle With His SmartPhone

Here is a new entertaining spot for GotStyle entitled "Naked Man" featuring a man buying from Gotstyle over his mobile device. Created by the ad agency Dorsey/Holme Experience, the spot promotes the retailer's new shopping service where customers can build their wardrobe in collaboration with a company representative via Skype or FaceTime.

Gotstyle is one of Canada's top menswear stores located in Toronto and if shopping from home in the nude makes you happy then click your way over to http://gotstyle.ca and shop away.


Credits:
Spot Title: Naked Man
Client: Gotstyle Menswear
Ad Agency: Dorsey/Holme Experience
Creative Director: Gary Holme
Strategist: Stephen Dorsey
Art Directors: Gary Holme, Jay Melnychuk
Writers: Gary Holme, Jay Melnychuk, Joseph Nanni
Account Management: Michele Manila
Director: Joseph Nanni
Production Company: FRANK
Executive Producers: Danielle Kappy, Michael Schwartz
Director of Photography: Alan Lukatela
Production Manager: Jeremy Sager
Editorial Company: School Editing
Offline Editor: Jon DeVries
Offline Editorial Assistant: Lauren Horn
Online Artist: Paul Binney
Online Assistant: James Marin
Executive Producer: Sarah Brooks
Colour Transfer: Tricia Hagoriles, Alter Ego
Sound/Music: Silent Joe/Orange Studio
Music Producers: Marco DiFelice, Tom Thorney, Christine Leslie

Sony Experia TV Ad Featuring "Follow" Music by the Crystal Fighters

McCann London has created a new TV and print campaign for Sony’s Xperia smartphone which can transfer music to a speaker or pictures to another phone with a single touch.

Through a series of vibrant, distinctive images, McCann demonstrates the possibilities of creating, sharing or listening to content via the product.

The two separate ads – one for music and one for pictures - features a cast of over a 100 people and was shot over seven days in Barcelona.

The soundtrack on the TV ads is “Follow” by UK band, the Crystal Fighters, who have built up a strong and active fan base. In addition, one of the campaigns features a special remix of the track by dubstep producer Benga.

Rachel Emms, Managing Director of McCann London says: “It was a very complex campaign to shoot and we recreated an entire around-the-world experience in Barcelona in the course of a week. It demonstrates really effectively how you can unleash music and photos and share them instantly.”

Steve Walker, Chief Marketing Officer at Sony Mobile says: “Xperia smartphones open the door to a world of imagination and we have created a vibrant campaign to show the possibilities of One-touch function, whether creating, sharing or listening to content.”

Nokia Lumia 920 Smartphone Commercial Makes Fun of the iPhone 5

Nokia pokes fun of the Apple iPhone 5 in their newest commercial by mocking a queue for iPhone 5. Nokia promotes the Lumia 920 and tells us it's Time to #switch.

The Miraculous Enlightenment of Kenny Riordon

New ad for Virgin Mobile is actually a cool short animated web film done entirely with Crayons. The ad depicts a young man experiencing a "hangover-esque" night fueled by his decision to cut everything from his life that's costing him too much both emotionally and financially, not the least of which is his cell phone carrier.

Credits:
Created by the ad agency: Mekanism, for Virgin Mobile.

Mind Reader Blows People Away In Viral Video For Safe Internet Banking

A man pretending to be a mind reader shocks people with specific personal details and knowledge of them only to reveal that everything he knew was simply grabbed from the internet. It's a scary video reminding us all just how vulnerable we can be if we aren't vigilant about internet security. The viral video was created for safeinternetbanking.be.

Credits:
Created by the ad agency: Duval Guillaume Modem for Safe Internet Banking.

New iPhone 5 TV Ads/Commercials | Ears, Thumb, Cheese and Physics

Apple begins airing TV commercials for the new iPhone 5. The ad campaign created by ad agency TBWA/Media Arts Lab includes 4 spots highlighting features of the iPhone 5 and in typical Apple ads style, simple in nature and titled Ears, Physics, Thumb, and Cheese. Above is the "Cheese" ad Now taking beautiful photos in panorama is as simple as saying cheese.

"Thumb" - Introducing the iPhone 5, with 4-inch Retina display. It's the perfect size for everything -- including your thumb.


"Ears" - With EarPods -- designed to sound better and earshaped to fit better.


"Physics" - The iPhone 5 is here. The biggest and tallest yet somehow thinnest and lightest iPhone yet.

Credits:
Advertising Agency: TBWA\Media Arts Lab, USA

Samsung "The Next Big Thing"...again

So Samsung pokes fun of Apple and the iPhone 5 with "The Next Big Thing is Already Here" commercial, and yes it's pretty much the same ad as the one they did last year.  It's actually pretty darn funny, the commercial for the SII attacks the iPhone 4 and now it's the S3 going after the Iphone 5...blah blah blah, see it here "The Next Big Thing" was already done. But they are good!

Credits:
AGENCY: 72andSunny
CEO, PARTNER: JOHN BOILER
EXEC CREATIVE DIRECTOR: JASON NORCROSS
CREATIVE DIRECTOR, WRITER: BARTON CORLEY
LEAD DESIGNER: TIM SEMPLE
SENIOR DESIGNER: JAKE KAHANA
SENIOR WRITER: JEFF GONICK
DIR OF FILM AGENCY: SAM BAERWALD
SENIOR FILM PRODUCER: NICOLE HAASE
SENIOR FILM PRODUCER: ANGELO MAZZAMUTO
GROUP BRAND DIRECTOR: JAMES TOWNSEND
BRAND DIRECTOR: GO WAKIMOTO
BRAND COORDINATOR: NADIA ECONOMIDES
BUSINESS AFFAIRS: CHRISTINE CLAUSSEN, SAEYOUNG KIM, MICHAEL MORONEZ
CASTING: ROSS LACY CASTING
MIXER: JOHN BOLEN @ PLAY
MUSIC: DAN PRITIKIN/SOUTH
SOUND DESIGN: BARKING OWL
TRANSFER: THE MILL (COLORIST: ADAM SCOTT)

Sprint Say No to Sharing "Family Meeting" Commercial

"Sharing is Not Caring" is Sprint's new campaign, which highlights the advantages of Sprint's truly unlimited data plan. Created by Team Sprint -- Leo Burnett & Digitas, the TV spot "Meeting" features a typical family gathering gone awry when they realize sharing one data plan can be complicated. The humorous spot shows the conflict that can arise when several people are forced to share a limited amount of data.

Don't let shared data divide your family. Say no to sharing and yes to Sprint with Truly Unlimited(SM) data, text and calling to any mobile. No throttling, no metering, no overages. All while on the Sprint network.

Campaign Credits:
Client/Ad Campaign: "Sharing is Not Caring" Unlimited Campaign
Agency: Team Sprint - Leo Burnett & Digitas
SVP, Executive Creative Director: Michael Boychuk
Associate Creative Director - Art: Ryan Dickey
Associate Creative Director - Copy: Bryan Karr
Executive Producer: Nicky Furno
Production Company: Biscuit Filmworks
Director: Aaron Stoller
Producer: Mala Vassan
Director of Photography: Bryan Newman
Editor: Carlos Lowenstein

Official Trailer for the Apple iPhone 5 in HD

So here ya go, the official Apple iPhone 5 promo trailer. I couldn't help but laugh when I read in one of their releases that Apple believes and I quote:

"iPhone 5 is made with a level of precision you'd expect from a finely crafted watch -- not a smartphone."

I don't think so.
This is the iPhone 5...

This is a finely crafted watch...

The Steve Jobs iPhone 5 Resurrection Parody is so much more entertianing, WATCH HERE.

Real Time Data Visualized It's A Thing Of Beauty | IBM Spot

Streaming data from the most sophisticated Operation Center in the world, located in Rio de Janeiro, where the first live generative art banner was created by IBM.

More than 200.000 people were impacted per day, showing that real data visualization weather forecast can provide a quick and qualitative understanding of information that helps citzens to make better and safer decisions.

Credits:
Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Marcos Ribeiro
Copywriters: Marcos Ribeiro, Rafael Campos, Leandro Neves
Art Directors: Marcos Ribeiro, Micky Huang, Renato Rozenberg, Mussashi Shintaku
General Manager: Maurício Tortosa
Regional Business Director: Chad Cathers
Account Director: Carla Parretti
Account Supervisor: Bruno Perez
Media Director: Gracieli Beraldi
Media Manager: Gabriela Nose
Media Assistants: Pedro Rotta, Gabriela Ricchetti
Planner: Tiago Sato

Nokia Digs Their Way Out Of Hot Water With "Smart" Consumers

With the launch of the new Nokia Lumia 920 SmartPhone yesterday, Nokia wanted to showcase the image stabilization feature and posted the above video on YouTube, the only problem is that video was not filmed using a Lumia 920 but rather a van and a high-tech camera (images below) as is evident at about 0:27 of the clip.


Sadly, Nokia noticed that we all noticed and they changed the description on the uploaded video to read: "The video demonstrates the benefits of optical image stabilization only and the video is not shot on a Lumia 920. For a video shot on a Lumia 920 compared to a competitor smartphone see: http://nokia.ly/TlWcXX"

They also posted this apology on their blog:

An apology is due

Published by Heidi Lemmetyinen on September 6, 2012

We’re excited about the Lumia 920 and the ground-breaking PureView imaging capabilities we announced today.

In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.

Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.

We are looking forward to bringing the Lumia 920, with PureView optical image stabilization to select markets later this year.

Here is the video shown at the press conference shot using a Lumia 920. On the right is a Lumia 920 prototype with OIS. On the left is a smartphone without OIS. The difference is apparent.

Sadly again, the highest rated comment on YouTube for the above video simply asks "How will I know if this video was really recorded by a Lumia 920?"

Despite this epic disaster it is possible that Nokia's PureView system does exactly what they claim it can do, only time will tell if they can convince consumers otherwise.

So Here It Is The Nokia Lumia 920 - TV Ad

Nokia introduces us to the Lumia 920 and what they claim is the World's most Innovative Smartphone powered by Windows Phone 8 with this promo commercial. The ad features the music and song Creep - You, featuring Nina Sky and remixed by Robert Koch.

Simply for our amusement, here is the rest of the list that Nokia's Lumia 920 claims to be the World's Best at:

• offers the world's best smartphone experience
• best video and pictures with PureView camera, even with shaky hands or at night
• brightest, fastest and most responsive touchscreen -- even if you are wearing gloves or have long fingernails
• first smartphone with built-in wireless charging in your country
• best smartphone for business with built-in Microsoft Office
• most unique and iconic smartphone design

Hackers of Troy Ad for Cisco Systems

Outside Troy, the original Trojan horse carries Greek hackers intent on invading the city. Only the right network can help Helen of Troy ensure the invaders never breach the city's firewalls.

Credits:
Agency: Coakley Heagerty
Brand: Cisco
Advertising Agency: Coakley Heagerty, San Jose, USA
Creative Director: John Avilla
Associate Creative Director: Gustaf Fjelstrom
Copywriter: Michael Dolan
Director: David Bousquet
Production Company: Westernized
Published: August 2012

The New Xperia Tablet S "The most immersive Xperia" Advert

There's yet another new tablet hitting the market, the Sony Xperia Tablet S and apparently the experience is the most immersive Xperia. Enjoy the new commercial for the Xperia tablet created by the ad agency McCann, New York.  Google and the Nexus 7 tablet began running their "Curious" ad today as well, see the spot here.

Discover more. Watch more. Play more... with Xperia Tablet S
Xperia smartphones have a new best friend. The Xperia Tablet. A durable, splash proof Android tablet from Sony.
Catch up and share all the latest information with your friends and family. Stay organised in your daily life. Watch your favourite movies, listen to the soundtrack of your life or play the latest games... and seamlessly share it all between your smartphone, TV or laptop.
Immerse yourself in the world of Xperia. And get lost in your imagination.

Credits:
Agency: McCann New York
CCO: Tom Murphy
Client: Sony Xperia
CCO: Sean Bryan
GCD: Mat Bisher

Senior Art Director: Vi Luong
ACD: Colin Ilsley
Senior Broadcast Producer: Minnie Tran
VP Senior Art Producer: Wendy Leahy
Business Manager: Ken Krausgill
VP Business Partner: Lauren LaValle
Production Company: Partizan
Director: Augustus Punch
Edit: Fluid
VFX: Framestore
SVP Executive Music Producer: Peter Gannon
Music: Kishi Bashi
Sound Design: Joseph Fraioli
Sound Mix: David Wolfe
Editor: John Piccolo
VFX Artist: Tom Leckie
Photographer: Hugh Kretchmer
Retouching: Gloss Post-production

"All From One Place" Commercial for Mercedes-Benz Mbrace2

Introducing mbrace2, the most comprehensive cloud-based telematics system on the road today. No matter where the road may take you, the new Mercedes-Benz mbrace2™ system lets you stay connected and stay in touch all from one place: your Mercedes-Benz.

Mercedes-Benz introduces us to the Mbrace2 Telematics System with this new TV ad entitled "All From One Place". The commercial puts a Benz owner in various scenes from a stadium full of fans, in front of a burning house, on a stock exchange floor, in the middle of violent storm, at a party and on a date while he explains to us how the system helps him optimize his daily life with sports information, weather, business news, restaurant listings and such...all from the comfort of his shiny new Mercedes.

The system actually has some very cool features like "Travel Zones" and "geo-fences" the Curfew Minder, Driving Journal, Speed Alerts, Valet Protect and Remote Horns & Lights. It also has "Mercedes Benz Apps," a suite of in-vehicle versions of social media platforms as well as things like Google Local Search. The company says it also includes update software that automatically updates apps via the cloud...not too shabby at all, so they've basically installed your smartphone into the dash of your car.

Credits:
Ad Agency: Goodby, Silverstein & Partners.

Virgin Mobile "Happy Accidents" Extended Cut

Accidents happen. But when they lead to you getting a new Virgin Mobile phone we call them "Happy Accidents". Get the best phones on the best plans only with Virgin Mobile. A Higher Calling.

A commercial/web film features people intentionally losing and destroying their old cell phones so they can get themselves a new mobile phone. Come on you know you've thought about giving yourself an excuse too now haven't you?

Credits:
Happy Accidents was created by the ad agency: Mother, New York.

More mobile phone's being destroyed here.

Etisalat First Android Smartphone Triggers Mobile Destruction

In Egypt mobile phone owners are destroying their handsets all in anticipation of the cell phone company, Etisalat's first release of a fully loaded Android smartphone.

The commercial features the music by Demis Roussos and the song Goodbye My Love Goodbye. Beautiful.

Credits:
Etisalat- Dump your phone
Client - Etisalat
Agency - Strategies
Director Omar Hilal
DOP - Quim Miquel
Production House - ECU Productions
Art Director - Ali Hossam Ali
Post Production - G lounge
Stylist - Dina Nossier