Coke Owned Brand Fanta 'Less Serious' Global Campaign is Serious Business

Coke and their fruit flavored brand soft drink Fanta is hedging a lot on their new 190 country Global Campaign they coined 'Less Serious'. The big budget campaign will premiere their new TV spot 'Chase' on the USA's TV markets highest rated show American Idol. In a clear attempt to focus on Fanta's key targets - the American teens and moms, they have created a family friendly animated commercial, as it has proven very successful for Fanta's market share in other parts of the world such as Asia and South America. The spot was created by the talented animation production house Psyop, who are the same people behind Coca-Cola's other successful teen oriented animated ad 'Happiness Factory'.

Feel the 'Dominoes' Effect in the New Citroen Car Ad

The most difficult task for ad agencies in producing automobile advertisements is coming up with cool new shots of cars simply driving. The fortunate thing is that car ads have huge budgets, which usually results in impressive special effects, as they utilize the latest in CGI technology, often outdoing Hollywood blockbusters. And this new French car ad titled 'dominoes', created by acclaimed production company Psyop and Paris based ad agency Agence H have successfully delivered a cool new spot in the often tired car ad genre.

Citroën – Dominoes from Psyop on Vimeo.
Credits:
Ad Agency: Agence H, Paris and Psyop

JC Morgan Chase Ad 'Change' Really Pops Out At You

Ad Agency mcgarrybowen has teamed up with creative production company Psyop to produce a beautifully designed ad simply titled 'Change'. The commercial features a charming pop-up book motif with impressive and innovative animation techniques, resulting in an organic and timeless looking spot.

Credits:
Agency: mcgarrybowen
Executive Creative Director: Gordon Bowen
Creative Director/Art Director: Marta Ibarrondo
Creative Director/Copywriter: Michael Demos
Executive Producer: Celia Williams
Producer: Stacy Edelstein
Executive Music Producers: Jerry Krenach and Jean Scoffield
Account Team: Ari Ben-Caanan, Julie Wood and Aaron Gelbman
Director: Psyop
Production Company: Psyop / Smuggler
Psyop Creative Directors: Alex Hanson and Thibault Debaveye
Executive Producers (Psyop): Lydia Holness, Neysa Horsburgh
Executive Producer/Partner (Smuggler): Patrick Milling Smith
Executive Producer/Partner (Smuggler): Brian Carmody
Executive Producer/COO (Smuggler): Lisa Rich
Executive Producer(Smuggler): Allison Kunzman
Head of Production (Smuggler): Laura Thoel
Producer (Psyop): Eve Strickman
Technical Director (Psyop): Tony Barbieri
Designers:Patrick Arrasmith,Pete Sickbert-Bennett,Lutz Vogel,Samantha Ballardini,
Stephanie Davidson
3D Artists:Borja Pena,Daniel Fine,Entae Kim,George Smaragdis,Helen Choi,Michael Shin,Russ Wooten,Soo Hee Han,Zed Bennett,Jordan Harvey,
Compositors:Borja Pena,Jason Conradt
Composition & Sound Design: Casey Chester, Audible Playground
Mix: Sonic Union