Tag Heuer "The Frog - Everything Can Change in 1/1000th Of A Second"

This is some really awesome 3D animation work for Tag Heuer, "the frog". Thanks to Stash Media for discovering the spot and tracking down Mécanique Générale, (the Paris based 3D print and animation film production company) who created the Tag Heuer spot.
Loving the tagline too....Everything can change in 1/1000th of a second.

Credits:
Production Co: Mécanique Générale, Paris.

Chevy Sonic 3-D Interactive Projection Billboard

The world's largest 3-D interactive projection billboard was created to promote the Chevy Sonic on the Roosevelt Hotel in Las Vegas.

Hollywood Boulevard was taken over last week, where they re-created the giant-sized, 3D version of the old-school claw game in front of the famous Roosevelt Hotel. Passers-by were given a chance to use a human-sized joystick to direct the claw which was projected onto the side of a building and had a chance to win an array of prizes including a $4,000 vacation, a Burton snowboard, and one for lucky person, a 2012 Chevy Sonic.

The project was the work of Goodby Silverstein & Partners and Pearl Media. "With Pearl's innovative approach to experiential advertising and Sonic's willingness to try 'firsts,' we at Chevy wanted to take the partnership into groundbreaking territory. So we added the real-time experiential claw-game piece," said Kevin Mayer, Chevrolet's director-advertising and sales promotion. "Sonic is up for any challenge, and Pearl's Claw Game pushed the Sonic into a new gaming realm that combined old-school fun with cutting-edge technology."

The famous Roosevelt Hotel is no stranger to being used for 3-D projections, Lexus put a twist on traditional Earth Day activities when it brought Earth Night to Hollywood as part of the launch of the all new CT 200h. Lexus transformed The Roosevelt Hotel with a 3D projection featuring architectural light mapping technology. Using state-of-the-art projection, lighting, shadows and 3D animation, the imagery popped from the walls and windows of the hotel to animate the landmark.


Pearl also did one for the release of the X-Men film on the Roosevelt.

Hot Wheels 'Secret Race Battle' is No Usual Stunt Campaign

Hot Wheels Australia utilized the latest in 3D projection technology to create a virtual race featuring their Skull Racers product line. The iconic Hot Wheels toy brand produced the 3D project with ad agency Muse, Amsterdam. They previewed the incredible visual effects marketing event on the facade of the historic Customs House in Sydney, Australia to great effect.


Credits:
Agency:Muse Amsterdam
Client:Hot Wheels
Client Service Director:Michael Littaur
Project Manager:Bert-Jan Strating
Project Manager:Wouter Donkers
Creative Director:Sander Ejlenberg
Art Director:Philia Beroud
Design:Magnus Lowing
Design:Elano Collaco
Strategy:Karlijn van den Berg
Production/Animation:PostPanic
Director:Justin Blyth
Director:Chris Staves
Director:Mischa Rozema
Technical Supervision:Bean Systems
Sound Design:Massive Music

'This Unpredictable Life' Ad by Honda is a Sweet Ride

As part of their European ad campaign Honda have created a 3d animated spot to launch their latest Jazz car model. The 60 second whimsical spot reads like a Dr. Sues book, as the ad film takes you on a dream like journey though a persons life and the endless possibilities that we create for ourselves.


Credits:
Agency: Wieden and Kennedy London
Creative Directors: Sam Heath, Chris Groom

JC Morgan Chase Ad 'Change' Really Pops Out At You

Ad Agency mcgarrybowen has teamed up with creative production company Psyop to produce a beautifully designed ad simply titled 'Change'. The commercial features a charming pop-up book motif with impressive and innovative animation techniques, resulting in an organic and timeless looking spot.

Credits:
Agency: mcgarrybowen
Executive Creative Director: Gordon Bowen
Creative Director/Art Director: Marta Ibarrondo
Creative Director/Copywriter: Michael Demos
Executive Producer: Celia Williams
Producer: Stacy Edelstein
Executive Music Producers: Jerry Krenach and Jean Scoffield
Account Team: Ari Ben-Caanan, Julie Wood and Aaron Gelbman
Director: Psyop
Production Company: Psyop / Smuggler
Psyop Creative Directors: Alex Hanson and Thibault Debaveye
Executive Producers (Psyop): Lydia Holness, Neysa Horsburgh
Executive Producer/Partner (Smuggler): Patrick Milling Smith
Executive Producer/Partner (Smuggler): Brian Carmody
Executive Producer/COO (Smuggler): Lisa Rich
Executive Producer(Smuggler): Allison Kunzman
Head of Production (Smuggler): Laura Thoel
Producer (Psyop): Eve Strickman
Technical Director (Psyop): Tony Barbieri
Designers:Patrick Arrasmith,Pete Sickbert-Bennett,Lutz Vogel,Samantha Ballardini,
Stephanie Davidson
3D Artists:Borja Pena,Daniel Fine,Entae Kim,George Smaragdis,Helen Choi,Michael Shin,Russ Wooten,Soo Hee Han,Zed Bennett,Jordan Harvey,
Compositors:Borja Pena,Jason Conradt
Composition & Sound Design: Casey Chester, Audible Playground
Mix: Sonic Union