Volkswagen "Smiles" Commercial - It's Not The Miles It's How You Live Them

Volkswagen kicks off their "Why VW" ad campaign with a commercial full of "Smiles"
It's not the miles, it's how you live them...watch this 2 or 3 times and i guarantee you will start laughing too, it is that contagious.

Credits:
Advertising Agency: Deutsch LA.

Shark Week VW Beetle Shark Cage Teaser

Volkswagen get creative as they kick off their sponsorship of Discovery Channel's 25th Shark Week with an exclusive teaser ad showing the chassis of a VW Beetle being converted to the Beetle Shark Observation Cage, now that's cool. Shark Week begins August 12th.

Credits:
Ad Agency: MediaCom and Deutsch.

"Closer" The Love Story of a TV Commercial for VW Tiguan

VW goes beyond the road and creates an a touching story line in the new Volkswagen VW "Closer" TV ad.

VW's new commercial is a deeply moving portrait of awoman's emotional journey that proves the best technology really does bring us closer together. Developed by Ogilvy Cape Town, the concept centers on a woman’s brave leap of faith to follow her heart and drive through the night to deliver a note in person.

Credits:
Ad Agency: Ogilvy Bouffant
Executive Creative Director: Chris Gotz
Creative Director: Jacques Massardo / Gareth McPherson
Art Director: Gareth McPherson
Copywriter: Jacques Massardo
Agency Producer: Iris Vinnicombe
Production Company: Bouffant
Director: Erik Van Wyk
Producer: Melina McDonald

The Dog Strikes Back 2012 Volkswagen Super Bowl Commercial

The Dog Strikes Back, extended version of the Volkswagen 2012 Super Bowl commercial, the sporty, all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape, and a few Star Wars superstar's make a surprise appearance.

Credits:
Advertising Agency: Deutsch, Los Angeles, USA
Chief Creative Officer: Mark Hunter

Group Creative Directors: Michael Kadin, Matt Ian
Associate Creative Director / Copywriter: Brian Freidrich
Associate Creative Director / Art Director: Mark Peters
Director of Integrated Production: Vic Palumbo, Victoria Guenier
Senior Producer: Jim Haight
Associate Producer: Marina Korzon
Prod. Co.: Park Pictures
Director: Lance Acord
Exec. Producer: Jackie Kelman Bisbee
Exec. Producer: Mary Ann Marino
Line Producer: Pat Frazier
Editorial: Union Editorial
Editor: James Haygood
Assistant Editor: Dylan Firshein
Exec. Producer: Michael Raimondi
Senior Producer: Joe Ross
Post Facility: CO3
Colorist: Stefan Sonnenfeld
VFX: A52
Producer: Megan Meloth
VFX Supervisor: Patrick Murphy
Sound Design: 740 Sound Design
Music: James Brown "Get Up Off of That Thing”
Music/Original Score: Elias Arts
Audio Post: Lime Studios
Mixer/Owner: Mark Meyuhas
Assistant Mixer: Matt Miller
Producer: Jessica Locke

The Bark Side 2012 Volkswagen Super Bowl Commercial Teaser

Volkswagen,VW releases a teaser ad preview of their 2012 Super Bowl XLVI commercial with a chorus of barking dogs. A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. If you love Star Wars and Volkswagen, you can create your very own Intergalactic Invite to your Big Game party here at http://vw.com/star-wars-invite

Credits:
Advertising Agency: Deutsch, Los Angeles, USA

VW Volkswagen "Princess - Seize The Moment" TV Spot

In this new commercial for the Volkswagen Polo entitled The Princess, the bride to be seems to have a wardrobe malfunction and stumbles away, giving the opportunity for another woman to step in and face the crowd of screaming fans with her Prince. Now this is my kind of wedding.
Credits:
Title: Princess
Brand: Volkswagen
Advertiser: Volkswagen
Ad Agency: agence .V., Paris France
Country: France

VW Volkswagen Tiguan Cross Country Camping Commercial

Here is a fantastic new ad for the Volkswagen Tiguan entitled "Cross Country" created by DDB, Sydney. The spot features a couple who pull a fast one on their camping friends and couldn't have been done any better.
Credits:
Agency: DDB Sydney
Client: Volkswagen Tiguan
Executive Creative Director: Dylan Harrison
Creative Director: Steve Wakelam
Creative Director: Nick Pringle
Creative: Malcolm Caldwell
Creative: Ian Broekhuizen
Creative: Steve Wakelam
Creative: Nick Pringle
Creative: Nils Eberhardt
Creative: Steve May
Creative: Jim Curtis
Creative: Ryan Fitzgerald
Digital Producer: Rob Pignone
Digital Production: Per Thoresson
Digital Production: Ramon Rodriguez
Project Director: Ben Elvy
Print Producer: John Wood
Director: Sean Meehan
Executive Producer: Sam McGarry
Production House: Soma Films
Editor: Drew Thompson
Music: Elliott Wheeler
Sound Design: Simon Kane @ Song Zu
Photographer: Nick Meek
Retouching: Layer1
Media: Mediacom

The VW Volkswagen Beetle "Juiced Up"

THE 2012 VOLKSWAGEN BEETLE OFFERS THE SAME SMILE WITH SHARPER TEETH

The Volkswagen Beetle has been many things over the years. But whether playing the role of the friendly, utilitarian car of the people, or a smile-on-wheels with a flower vase by the steering wheel, it’s also always been a single-minded exercise in progressive, iconic design. The latest incarnation of the Beetle is no exception. Although lurking beneath a shell that harkens back to the original is a machine that’s dedicated to performance and driving enjoyment.

While a focus on performance is definitely a new direction for the Beetle, innovation has always been a hallmark of the car’s personality, so Volkswagen Canada and Toronto advertising agency, Red Urban, agreed that innovation must also inform the marketing effort to launch the Beetle in Canada. To this end, much of the Beetle out of home advertising in Toronto and Vancouver offers an enhanced experience, using augmented reality (AR), a technology that allows people to use mobile devices like iPhones and iPads to see animations on the advertising that are triggered by markers embedded in the ads themselves.

The AR animations can be seen on gigantic billboards in Toronto’s Dundas Square, as well as on transit shelters throughout Vancouver and Toronto. The animations themselves show the Beetle launching itself through billboards, jumping off of a massive ramp that appears to emerge from the side of a building, and smashing through transit shelters after racing through a long tunnel that appears to be built behind the shelter itself. All the animations serve to demonstrate that this is a much more aggressive, performance-oriented Beetle than any of its predecessors.

“Previous Beetles have been kind of cute and friendly, but this one has a lot more attitude, so we thought the advertising better live up to that,” notes Bruce Rosen, Director, Marketing and Communications of Volkswagen Canada. Steve Carli, President of Red Urban adds, “The car is a nod to the past and the future at the same time, so using the AR overlay on a very traditional out-of-home media buy really seemed like a solid conceptual fit.”

The out-of-home campaign runs from September 26 to October 30 in Vancouver, Toronto and Montreal. In addition, an online digital campaign will run from October 26-November 26. The free app can be downloaded at vwjuicedup.ca, and people can experience the AR at home through the “Volkswagen Beetle. Juiced Up.” video on the Volkswagen Canada YouTube channel.

Credits:
Agency: Red Urban Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation/Design: Bully! Entertainment
Video Director/Editor: Tyler Williams
Billboards (Atrium at Bay and 10 Dundas St. West, Toronto): Clear Channel

Volkswagen "Think Blue Symphony" TV Spot

Credits:
In every generation Volkswagen has found solutions for the mobility needs of its time. The "Think Blue. Symphony" is the brand new TV spot which illustrates in a playful way the respective milestones on this path towards „Think Blue.", being the Volkswagen company's attitude towards ecological sustainability. Volkswagen will continue these innovative successes in the future with the XL1, presented in 2011 as first 1-Liter-vehicle, as well as the Golf blue-e-motion.
Ad Agency: Black Board Berlin
Production: Indiana Production
Music: Wouldn't it be nice by The Beach Boys Cover by: Tiziano Lamberti

New Volkswagen Print Ad "The Ear" Makes A Strong Case For More Space

In this new disturbing yet effective print ad titled "The Ear", VW has demonstrated how a simple picture and a clever copy can conjure up common emotions in all of us.  At first glance the  stark advert catches you off guard as you wonder what the product is selling - q-tips perhaps.  Aware of this curious nature in consumers, Swedish ad agency DDB Stockholm cleverly presented the copy in small simple font for the reader to discover.  This little hard work  pays off with the clever punchline that reads "Don't get to close to the family. The spacious new Touran." 

Credits: 
Ad Agency: DDB Stockholm

Volkswagen Family Friendly Spots Are Unbeatable

With the overwhelming success of Volkswagen's 'The Force' Super Bowl ad, the German car company is continuing to target their key demographic with another family oriented TV spot. This latest ad titled 'Piñata' is set at a child's birthday party where the strength of the 2011 Tiguan is related through an unbreakable SUV shaped VW piñata. The result is a great metaphor for the European automakers brand and reputation for producing well built cars. Now that's Das Advertising.

Credits:
Agency:Deutsch Los Angeles
Chief Creative Officer:Mark Hunter
Group Creative Director/Copywriter:Eric Springer
Group Creative Director/Art Director:Michael Kadin
EVP/Director of Integrated Production:Vic Palumbo
SVP, Director of Broadcast Production:Victoria Guenier
Senior Producer:Jim Haight
Production Company:Biscuit Filmworks
Director:Noam Murro
Director of Photography:Simon Duggan
Executive Producer:Shawn Lacy
Editorial:Cut & Run
Editor:Steve Gandolfi
Assistant Editor:Isaac Chen
Executive Producer:Michelle Burke
Producer:Christie Price
Post Facility:CO3
Colorist:Stefan Sonnenfeld
Visual Effects Company:Brickyard
Online/VFX:Mandy Sorenson

And the 2011 Super Bowl Ad Biggest Winners Are... A Pug and A Kid?

According to Nielson Ratings Research the 2 most re-called Super Bowl XLV commercials for viewers were Doritos 'Pug Attack' and Budweiser 'Wild West'. And the most liked overall 2011 Super Bowl spots were Volkswagen's 'The Force' and 'Carma' by Bridgestone. The general consensus and it's wildly popularity on the web, appear to have chosen 'The Force' as the big winner at this years Super Bowl, however Neilson's research indicates it did not fare well in brand-recall for Volkswagen. That being said the overall view of this years Super Bowl spots was that they seemed a little weaker than previous Super Bowl's, as it was the rare occasion when the actual game was more memorable than the ads.

Volkswagen 'Black Beetle' Super Bowl XLV Ad Tears It Up

Much like Volkwagens 2011 Super Bowl Ad Campaign, this beetle is supped up and leaving everyone else in the dust. VW are releasing their Super Bowl XLV line up of TV spots at a rapid pace, as their recent release of the 2012 Passat Super Bowl Ad 'The Force' went viral as soon as it was leaked on YouTube. the German automakers aggressive marketing strategy appears to be working as people can't wait until Sunday to watch the big ads.



Credits:
Agency:Deutsch Los Angeles
Group Creative Director/Copywriter:Eric Springer
EVP/Group Creative Director/Art Director:Michael Kadin
VP/Associate Creative Director/Copywriter:Jim DiPiazza
VP/Associate Creative Director/Art Director:Mark Peters
Copywriter:Matt Sherman
Art Director:Paul Oberlin
EVP/Director of Integrated Production:Vic Palumbo
Senior Producer/Music Supervisor:Marisa Wasser
VP of Marketing:Tim Ellis
General Manager of Brand Marketing:Brian Thomas
Production Company:MJZ
Director:Dante Ariola
Director of Photography:Fred Elmes
Executive Producer:Jeff Scruton
Editorial:Union
Editor:Jim Haygood
Executive Producer:Michael Raimondi
Post Facility:The Mill - London
Telecine Artist:Adam Scott
Lead 3D Artist:Tim Bussell
Lead 3D Artist:Juan Brockhaus
Lead 2D Artist:Barnsley
Producer:Gemma Smith
Composer:Huddie Leadbetter
Explosion Artist:Jon Spencer
Producer:Russell Simins
Sound Design:740 Sound Design
Sound Designer:Eddie Kim
Sound Designer:Amber Tisue
Executive Producer:Scott Ganary
Audio Post Company:Eleven Sound
Sound Engineer:Jeff Payne

Join 'The Force' with Volkswagen New Super Bowl XLV Ad

Newly released 2011 Super Bowl commercial from Volkswagen is expected to go viral immediately. The TV spot features a cute kid roaming around as Darth Vader, but not until he encounters the 2012 Passat, and a little help from his dad, does he feel the Force. The spot is a perfect piece of advertising that contains all the right ingredients to be a fan favorite for the NFL's family oriented event.

Volkswagen Ad 'Old Lady' Takes You on a Joy Ride

VW Golf's funny new commercial takes the old adage of it being wise to buy used cars from seniors and turns it on its head. The clever Dutch ad features a couple of opportunistic car shoppers thinking they just bought a babied car off some sweet old lady. But buyer beware.


Credits:
Agency: DDB Amsterdam
Agency Producer: Yuka Kambayashi
Creative: Dylan de Backer; Joris Kuijpers
Director: Bart Timmer
Production: CZAR.NL
Producer: Hein Scheffer
Director of Photography: Wouter Westendorp
Editor: Annelien van Wijnbergen

Music: The Ambassadors

Volkswagen Polo Ad "Last Waltz In Compton"

Directed by award winning director Jonathan Glazer and staring two of the world's best Tango dancers Gasper Godoy and Manuella Rossi, this spot truly encompasses the advert's slogan Tough, Beautiful, Polo. The UK TV commercial features a unique choreographed dance routine that was shot simultaneously with 20 different camera's following the Argentinians every move. The commercials gets its stark tribal funk vibe from Roc ‘C’ and his track "Don't Stop".

Credits:
Agency: DDB, London
Client: Volkswagen Polo
Director: Jonathan Glazer
Production Company: Academy Films
Executive Creative Director: Jeremy Craigen
Copywriter: Dave Henderson
Art Director: Richard Denney
Director of Photography: Dan Landin
Agency TV Producer: Sarah Browell
Agency TV Producer: Lucinda Ker
Producer: Ben Link
Sound Design: Soundtree
Sound Design: Wave
Editor: Paul Watts
Editor: The Quarry
VFX Supervision/Post Production: One of Us Studios

New Volkwagen Commercial "Fish-Dog".

This new commercial for Volkswagen Spacefox is both funny and a little disturbing as it features some creative cross-breading producing a very realistic Fish-Dog. The people at Volkswagen have always created great TV spots and this latest VW ad is no exception.

Credits:
Advertising Agency: DDB Beijing
Creative Directors: Andy Hepburn, Dirk Eschenbacher
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Director: Greg Bray
Production Co & City: Tree House, Beijing
Producer: Jan Kern
Director of Photography: Zeng Jian
Post Production & City: Spirit Action, Beijing
Editor & Company: Johannes Schaefer

VW Volkswagen Milk Run TV Spot

Yet another feel good advert for VW entitled "Milk Run". I like the tag lines for the ad too and fits perfectly with Volkswagen's line up of cars "were all the same....but different". The music is by Acetate Zero, title Dry and sound by Liquid Studios.

Credits:
Agency: DDB, New Zealand
Client: Volkswagen
Title: “Milk Run”
Executive Creative Director: Toby Talbot
Senior Art Director: Gavin Siakimotu
Senior Copywriter: Natalie Knight
Managing Partner: Scott Wallace
Executive Producer: Judy Thompson
TV Producers: Chloe Sutherland, Tania Jeram
Production: Robber's Dog
Director: Sam Peacocke
Producer: Anna Stuart
Director of Photography: Ian McCarroll
Editor: Richard Learoyd
Online: Digital Post: Paul Dickinson
Music: Dry by Acetate Zero
Sound: Liquid Studios

See It Love It CUPID Seat Ibiza Range Advert

Great new commercial for the new Seat Ibiza by Volkswagen.The dramatic new ads see SEAT put a typically irreverent spin on the classical legend of Cupid, with a winged archer flying above the stunning new SEAT Ibiza Cupra and targeting people as they see the car for the first time.

The heart-shaped arrows he fires cause everyone who sees the car to fall in love with it – a natural reaction, of course, that’s already happening in SEAT showrooms across the country.

The multi-million pound campaign, which also features 4,000 bus stop billboards nationwide as well as print ads in glossy lifestyle titles such as Empire, Q, Heat, Closer and Now, will run well into 2010 as SEAT looks to build on a record-breaking 12 months of new and used car sales.

The adverts were filmed over the course of five nights in the central business district of Johannesburg in South Africa and use the latest computer-generated imagery, plus super-slow motion cameras, to create the unique pictures we’ll see on our screens.

Fully exploiting the growing influence of digital social media, SEAT’s winged love warrior will be starting his own Facebook page while ‘viral’ videos of both the TV advert and an interview with its main character will be appearing on YouTube.

SEAT UK National Communications Manager Rob Taylor said: ‘The premise of this campaign is built around the obvious love for SEAT’s sexy new Ibiza models.
‘But, SEAT being SEAT, we knew we couldn’t go for the clichéd image of a Cupid-style persona. We wanted to develop a different type of character, an archer with real attitude and street cred who spreads the love for Ibiza in an inimitable way.’

The TV ads, which have been cleared to run after 7:30 pm by Clearcast, broke on terrestrial television, Sky and a variety of digital channels on Saturday.
Credits:

Advertiser: Volkswagen Group
Brand: Sear Ibiza Cupra
Title: Cupid
SEAT UK National Communications Manager: Rob Taylor

Volkswagen Polo Rumour's Commercial

Great new commercial for the Volkswagen Polo titled "Rumour", and as you will see from the ad it is full of rumors. Nicely done!
Credits:
Advertising Agency: AGENCY. V., FRANCE,PARIS (SAINT OUEN)
Agency website: http://www.agence-v.com/
Creative Director: CHRISTIAN VINCE
Art Director: Romain Guillon
Copywriter: Pierre Riess
Assistant Art Director: Nicolas MARTIN
Director: Fredrik Bond