Showing posts with label honda. Show all posts
Showing posts with label honda. Show all posts
Official 2012 Honda CR-V Super Bowl Commercial "Matthew's Day Off" Extended Version
To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back in a 2012 Super Bowl commercial. They cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. Relive movie history with Honda's fresh twist and wonderful homage to this '80s classic.
They also hid over two dozen references to the movie throughout the commercial. Some are obvious, some are very subtle. See how many you can find. #dayoff
Credits:
Advertising Agency: RPA, USA
Executive Creative Director: Joe Baratelli
Group Creative Director: Jason Sperling
Creative Director: Chuck Blackwell
Associate Creative Director / Copywriter: Ken Pappanduros
Art Director: Ariel Shukert
Copywriter: David Sullivan
SVP, EP: Gary Paticoff
Senior Producer: Isadora Chesler
Director of Business Affairs: Maria Del Homme
Production Co: Moxie Pictures
Director: Todd Phillips
DP: Larry Sher
Executive Producer: Lizzie Schwartz
Head of Production: Roger Zorovich
Line Producer: Salli Zilles
Production Supervisor: Barry Heaps
Production Designer: Shepherd Frankel
Editorial Company: Union Editorial
Editor: Jim Haygood
Executive Producer: Michael Raimondi
Producer: Lynne Mannino
Asst. Editor: Dylan Firshein
VFX/Telecine: The Mill
Managing Director: Ben Hampshire
Telecine Artist: Adam Scott
Lead Flame Artist: Andy Bate
Producer: Enca Kaul
Music: Beacon Street Studios
Composers: Andrew Feltenstein, John Nau
Mixer: Paul Hurtubise
Executive Producer: Adrea Lavezzoli
Producer: Caitlin Rocklen
"Passionate Fans" Honda Commercial with NHL stars Corey Perry and Nicklas Lidström
Honda continues its sponsorship of the National Hockey League(NHL®) with a new spot featuring Anaheim Ducks' Corey Perry and Detroit Red Wings' Nicklas Lidström, which pays homage to a few of the league's oldest fan traditions. Developed by Honda's longstanding agency of record, RPA, the new 30-second spot, "Passionate Fans," first aired during the 2012 Bridgestone NHL Winter Classic.
"This new spot gives Honda the opportunity to showcase its commitment to the sport. 'Passionate Fans' celebrates favorite customs and the passion of the league's devotees," said Tom Peyton, Honda brand manager, American Honda Motor Co., Inc.
The spot features Perry, the current league MVP, and 12-time All-Star Lidström walking from an arena after a late-night NHL game. As the pair prepares to depart in their Honda Pilot, a hat falls on the windshield, mirroring hard-core hockey fans' habit of tossing their hats toward the ice when an NHL player pulls off a hat trick, scoring three goals in a single game. As the stars exchange confused glances, wondering if the other had scored a hat trick recently, hats rain from the sky. As an octopus plops on the dashboard-a bow to Detroit Red Wings' fans habit of tossing these critters on the ice-a narrator says, "They've got passionate fans. We've got passionate fans."
"You don't typically find casual hockey fans-they are diehards by nature. Honda fans are also an enthusiastic bunch, so the two are a natural fit. This campaign ties the passion and tradition of the NHL directly to Honda," said Pat Mendelson, group creative director at RPA.
"Passionate Fans" will run on NBC and Versus and during sports programming. Print will appear in "USA Today" and online units will run online on NHL.com and NHL team sites.
Credits:
Spot: "Passionate Fans" (first air: 1/1/2012)
Agency: RPA
ECD: Joe Baratelli
GCD: Pat Mendelson
GCD: Jason Sperling
AD: Can Kadioglu
Jr. CW: Charles Patterson
Agency Executive Producer: Gary Paticoff
Agency Producer: Joshua Herbstman
Production Co: Alive&Well
Director: Alex Feil
DP: Christopher Sargent
Executive Producer: Phillip Detchmendy
Line Producer: Lawrence Lewis
Editorial Company: Spot Welders
Editor: Lucas Spaulding
Assistant Editor: Sophie Kornberg
Executive Producer: David Glean
Post Producer: Patrick McElroy
Telecine Company: CO3
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Denise Brown
Visual Effects Company: Public
Lead Flame Artist: Max Harris
Visual Effects Producer: Stacy Aungst
Visual Effects Executive Producer: Kim Nagel
Title Design: Royale
Executive Producer: Danielle Hazan
Audio Post Company: Juice West
Audio Post Mixer: Bob Gremore
Sound Design Company: SOUTH
Executive Producer: Dan Pritkin
Celebrity Talent: Nicklas Lidström of the Detroit Red Wings, Corey Perry of the Anaheim Ducks
"This new spot gives Honda the opportunity to showcase its commitment to the sport. 'Passionate Fans' celebrates favorite customs and the passion of the league's devotees," said Tom Peyton, Honda brand manager, American Honda Motor Co., Inc.
The spot features Perry, the current league MVP, and 12-time All-Star Lidström walking from an arena after a late-night NHL game. As the pair prepares to depart in their Honda Pilot, a hat falls on the windshield, mirroring hard-core hockey fans' habit of tossing their hats toward the ice when an NHL player pulls off a hat trick, scoring three goals in a single game. As the stars exchange confused glances, wondering if the other had scored a hat trick recently, hats rain from the sky. As an octopus plops on the dashboard-a bow to Detroit Red Wings' fans habit of tossing these critters on the ice-a narrator says, "They've got passionate fans. We've got passionate fans."
"You don't typically find casual hockey fans-they are diehards by nature. Honda fans are also an enthusiastic bunch, so the two are a natural fit. This campaign ties the passion and tradition of the NHL directly to Honda," said Pat Mendelson, group creative director at RPA.
"Passionate Fans" will run on NBC and Versus and during sports programming. Print will appear in "USA Today" and online units will run online on NHL.com and NHL team sites.
Credits:
Spot: "Passionate Fans" (first air: 1/1/2012)
Agency: RPA
ECD: Joe Baratelli
GCD: Pat Mendelson
GCD: Jason Sperling
AD: Can Kadioglu
Jr. CW: Charles Patterson
Agency Executive Producer: Gary Paticoff
Agency Producer: Joshua Herbstman
Production Co: Alive&Well
Director: Alex Feil
DP: Christopher Sargent
Executive Producer: Phillip Detchmendy
Line Producer: Lawrence Lewis
Editorial Company: Spot Welders
Editor: Lucas Spaulding
Assistant Editor: Sophie Kornberg
Executive Producer: David Glean
Post Producer: Patrick McElroy
Telecine Company: CO3
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Denise Brown
Visual Effects Company: Public
Lead Flame Artist: Max Harris
Visual Effects Producer: Stacy Aungst
Visual Effects Executive Producer: Kim Nagel
Title Design: Royale
Executive Producer: Danielle Hazan
Audio Post Company: Juice West
Audio Post Mixer: Bob Gremore
Sound Design Company: SOUTH
Executive Producer: Dan Pritkin
Celebrity Talent: Nicklas Lidström of the Detroit Red Wings, Corey Perry of the Anaheim Ducks
Honda Million Mile Joe Gets A Surprise Parade - and a new car
Getting to a million miles isn't typical. But neither is Joe. See his remarkable story:
Joe just reached one million miles in his 1990 Honda Accord! To celebrate this extraordinary feat, we surprised Joe with an over-the-top parade in his honor. Watch what happened. Way to go, Million Mile Joe!
Driving a Honda for a million miles is an extraordinary feat. So how did Joe do it? For starters, he's read and followed his owner's manual and maintenance schedule to the letter. He's also a stickler for fluids, he checked them weekly, switched them seasonally (10W-30 in summer and 5W-30 in winter), and changed them every 5,000 miles. He's been loyal to the same brand of oil and never let it go below a quart low.
You know how most people let their fuel go to almost empty? Joe never did. He's also a creature of habit, using only Honda air, oil and fuel filters. Joe never rode heavy on the brakes, and changed the fluid every few years. He's also replaced the fuel pump, both cooling fans and the radiator twice.
Besides his fastidious maintenance, Joe's Accord made it to one million miles because he's loved it. He's treated it with respect and always drove it responsibly. In fact, Joe has only gotten one speeding ticket in a million miles-that must be some kind of record. When it comes to driving, Joe's the man.
Check out Joe's story at http://www.MillionMileJoe.com
Joe just reached one million miles in his 1990 Honda Accord! To celebrate this extraordinary feat, we surprised Joe with an over-the-top parade in his honor. Watch what happened. Way to go, Million Mile Joe!
Driving a Honda for a million miles is an extraordinary feat. So how did Joe do it? For starters, he's read and followed his owner's manual and maintenance schedule to the letter. He's also a stickler for fluids, he checked them weekly, switched them seasonally (10W-30 in summer and 5W-30 in winter), and changed them every 5,000 miles. He's been loyal to the same brand of oil and never let it go below a quart low.
You know how most people let their fuel go to almost empty? Joe never did. He's also a creature of habit, using only Honda air, oil and fuel filters. Joe never rode heavy on the brakes, and changed the fluid every few years. He's also replaced the fuel pump, both cooling fans and the radiator twice.
Besides his fastidious maintenance, Joe's Accord made it to one million miles because he's loved it. He's treated it with respect and always drove it responsibly. In fact, Joe has only gotten one speeding ticket in a million miles-that must be some kind of record. When it comes to driving, Joe's the man.
Check out Joe's story at http://www.MillionMileJoe.com
Honda Odyssey "A Man is Still A Man"
Credits:
“A Family Man is Still a Man.” It all started with this phrase, and plans for evolved an experimental piece that would offer an alternative perspective for minivan buyers. The RA team – all minivan-driving dads themselves – envisioned a day off in the life of an Odyssey driver. The story, as written, conveyed a day filled with fun, spontaneity, and yes, responsibility. But unlike so many depictions of family life, this one would show that husbands and dads embrace their lives and that car seats and brotherhood can coexist in harmony. Director Tim Damon immediately sparked to idea and jumped on board, with the caveat that everyone take full advantage of the liberties afforded by non-commissioned work: have a lot of fun, push some buttons, and abandon any “car spot” conventions. The result is a spirited journey somewhat reminiscent of “Hot Tub Time Machine” in its whirlwind pacing and fun-loving bromantic attitude. After all, “A Family Man is Still a Man."
Advertising Agency: Raging Artists/LA, USA
Creative Directors: Justo Diaz, Hesh Rephun, Ernie Noh
Associate Creative Director: Justin Young
Production Company: Square Planet
Director / Cameraman: Tim Damon
Producer: Kendra Wester
Song: Day of the Hunter
Music Company: Volume Music + Sound/SF
Composer: David Della Santa
Lyrics: Raging Artists
Vocal: Pismo
Audio Post Company: M Squared Productions
Mixer: Mark Pitchford
Editorial Company: Raging Artists
Editor: Brendon DeVore
Digital Color Correction: New Hat/Santa Monica
Digital Colorist: Bob Festa
via: Ads Of The World
'This Unpredictable Life' Ad by Honda is a Sweet Ride
As part of their European ad campaign Honda have created a 3d animated spot to launch their latest Jazz car model. The 60 second whimsical spot reads like a Dr. Sues book, as the ad film takes you on a dream like journey though a persons life and the endless possibilities that we create for ourselves.
Credits:
Agency: Wieden and Kennedy London
Creative Directors: Sam Heath, Chris Groom
Credits:
Agency: Wieden and Kennedy London
Creative Directors: Sam Heath, Chris Groom
American HONDA Motor Co. Chain Gang Commercial
Credits:
Advertising Agency: Dailey, USA
President/Chief Creative Officer: Steve Rabosky
Associate Creative Director: Marcus Wesson
Copywriter: Michael Miller
Exec. VP, Director of Broadcast Production: Joe Stanley
Sr. VP, Management Supervisor: Steve Mitchell
VP, Account Supervisor: Denise Pelton
Account Supervisor: Heath Miller
Senior Account Executive: Christy Shannon-Hayes
Planner: John Reinking
Production Co.: Independent Media, Inc.
Director: Maure Fiore
Executive Producer: Susanne Preissler
Head of Production: Leora Glass
Line Producer: Denise Rocchietti
Editorial Co: Jump LA
Editor: David Trachtenberg
Executive Producer: Josianne Coté
Telecine: New Hat
Colorist: Beau Leon
Online/VFX: Jump LA
Music: The Lodge
HONDA CR-V "Around & About" Commercial
Credits:
Agency: Draftfcb Melbourne
Advertiser: Honda Motor Co., Ltd.
Brand Name: Honda Australia
Product Name: CR-V
Market: Australia
Country of Production: Australia
Production Company: Photoplay Films
Director: Scott Otto Anderson
Creative Director: Scott Lambert
Producer: Oliver Lawrance
Agency Producer: Lisa Ramsey
Country: Australia
Language: English
Type: Television
Length: 45 seconds
Tagline: The Power of Dreams
Honda Jazz Imagination TV Spot
The number of brinks used was chosen because it is the maximum number that can fit in a Honda Jazz.
Credits
Agency: 303
Animation: Animal Logic
New Honda Accord Crosstour "Instruments" Ad
The new Honda Accord Crosstour commercial. "Instruments" relies on atypical, pronounced polygonal animation and rhythmic music to showcase the all-new Honda Accord Crosstour, a modern alternative to the SUV/CUV category. Noteworthy music, a remix of "Fever," helps the spot reveal how lifestyles and experiences, as well as the stuff needed to facilitate these pursuits, fit completely into the Crosstour. "Instruments" and the forthcoming campaign spots began with a few pencil drawings and the directive to create a "look" that had never been seen before. This was accomplished by Andy Hall, Elastic and their team going the opposite direction of where computer animation is headed these days: instead of using super small polygons, these spots use large, pronounced polygons to create vibrant, memorable graphics. They're all about shape and shadow. Though larger polygons could imply retro technology, the lighting effects and movement in these spots are at a level of sophistication that could only be accomplished with today’s computer technology.
Project Name: Honda Accord Crosstour "Instruments"
Running Time: :30
Release Date: 11.15.09
Client: Honda
Advertising Agency: RPA
Chief Creative Officer: David Smith
Creative Director: Pat Mendelson
Writer: Seth Prandini
Art Director: Chuck Blackwell
Executive Producer: Gary Paticoff
Production/Design Company: Elastic
Director: Andy Hall
DP: Toby Irwin
Live Action Producer: David Wolfson
Executive Producer: Jennifer Sofio Hall
Designers: An Nguyen, Henry de Leon, Eunice Kim, Max Ulichney
VFX/Finishing Company: a52
CG Lead: Max Ulichney
3D Artists: Paulo de Almada, Ian Ruhfass, Christina Lee, Rick Glenn, Kevin Culhane, Joe Chiechi
Lead Compositor: Shahana Khan
Rotoscoping: David Hochstadter
Colorist: Angus Wall
Assistant Producer: Heather Johann
Producer: Sarah Haynes
Executive Producer: Jennifer Sofio Hall
Music: HUM
Arrangement by: Alex Kemp & Robert Lopez
Executive Creative Director: Jeff Koz
Creative Director: Alex Kemp
Executive Producer: Debbi Landon
Creative Director, Licensing: Tricia Halloran
Project Name: Honda Accord Crosstour "Instruments"
Running Time: :30
Release Date: 11.15.09
Client: Honda
Advertising Agency: RPA
Chief Creative Officer: David Smith
Creative Director: Pat Mendelson
Writer: Seth Prandini
Art Director: Chuck Blackwell
Executive Producer: Gary Paticoff
Production/Design Company: Elastic
Director: Andy Hall
DP: Toby Irwin
Live Action Producer: David Wolfson
Executive Producer: Jennifer Sofio Hall
Designers: An Nguyen, Henry de Leon, Eunice Kim, Max Ulichney
VFX/Finishing Company: a52
CG Lead: Max Ulichney
3D Artists: Paulo de Almada, Ian Ruhfass, Christina Lee, Rick Glenn, Kevin Culhane, Joe Chiechi
Lead Compositor: Shahana Khan
Rotoscoping: David Hochstadter
Colorist: Angus Wall
Assistant Producer: Heather Johann
Producer: Sarah Haynes
Executive Producer: Jennifer Sofio Hall
Music: HUM
Arrangement by: Alex Kemp & Robert Lopez
Executive Creative Director: Jeff Koz
Creative Director: Alex Kemp
Executive Producer: Debbi Landon
Creative Director, Licensing: Tricia Halloran
Honda Premieres "Racing Against Time" Short-Film Documentary
Honda Premieres “Racing Against Time” Short-Film Documentary Featuring Skateboarding Legend Tony Hawk and “Star Trek” Screenwriters Roberto Orci and Alex Kurtzman.
“Honda’s new doc film, ‘Racing Against Time,’ was developed to share our unique corporate culture rooted in racing, and to inspire people to innovate—no matter what the circumstances,” said Barbara Ponce, Manager of Corporate Advertising for American Honda. “Honda’s racing spirit goes far beyond the race track—it’s a unique approach to business that allows us to face and survive difficulties in the marketplace, including the current environmental and economic challenges.”
“In ‘Racing Against Time,’ Joe Berlinger brings a whole new dynamic to Honda's ‘DREAM THE IMPOSSIBLE’ Documentary Series. There’s a real sense of urgency to the film. The pacing, music and imagery all reflect the intensity and drive of the people we interviewed—whether it’s pro athletes, like Tony Hawk and Tony Kanaan, describing the challenges of competing against the clock or environmental experts and scientists discussing solutions for the looming deadlines that our planet will face in the near future,” said Todd Carey, associate creative director at RPA.
Advertising Agency: RPA, Santa Monica, CA, USA
Chief Creative Officer: David Smith
Writers: Todd Carey, Curt Johnson
Agency Producer: Gary Paticoff
Executive Producers: Barbara Ponce, Jon Kamen, Frank Scherma, Frank Stiefel, Justin Wilkes
Production Company: @radical.media
Producer: Andrew Flakelar, Todd Carey, Curt Johnson
Director: Joe Berlinger
DP/Lighting/Cameraman: Andrij Parekh
Editor: Ben Coccio/Outpost Digital
Original Soundtrack: Q Department.
Post Production: Outpost Digital
Graphic Designer: Dave Dimeola, Chris Rubino
Photographer: Davi Russo
Interactive
Chief Creative Officer: David Smith
Executive Producer, Content: Gary Paticoff
Creative Director/Art: Curt Johnson
Associate Creative Director/Copy: Todd Carey
Senior Art Director/Art: David Mesfin
Senior Copywriter: Brenna Hajek
User Experience Lead: Alex Yra
Technology Director: Scott Westerfield
Technologist/Flash: Jeff Siegal
“Honda’s new doc film, ‘Racing Against Time,’ was developed to share our unique corporate culture rooted in racing, and to inspire people to innovate—no matter what the circumstances,” said Barbara Ponce, Manager of Corporate Advertising for American Honda. “Honda’s racing spirit goes far beyond the race track—it’s a unique approach to business that allows us to face and survive difficulties in the marketplace, including the current environmental and economic challenges.”
“In ‘Racing Against Time,’ Joe Berlinger brings a whole new dynamic to Honda's ‘DREAM THE IMPOSSIBLE’ Documentary Series. There’s a real sense of urgency to the film. The pacing, music and imagery all reflect the intensity and drive of the people we interviewed—whether it’s pro athletes, like Tony Hawk and Tony Kanaan, describing the challenges of competing against the clock or environmental experts and scientists discussing solutions for the looming deadlines that our planet will face in the near future,” said Todd Carey, associate creative director at RPA.
Advertising Agency: RPA, Santa Monica, CA, USA
Chief Creative Officer: David Smith
Writers: Todd Carey, Curt Johnson
Agency Producer: Gary Paticoff
Executive Producers: Barbara Ponce, Jon Kamen, Frank Scherma, Frank Stiefel, Justin Wilkes
Production Company: @radical.media
Producer: Andrew Flakelar, Todd Carey, Curt Johnson
Director: Joe Berlinger
DP/Lighting/Cameraman: Andrij Parekh
Editor: Ben Coccio/Outpost Digital
Original Soundtrack: Q Department.
Post Production: Outpost Digital
Graphic Designer: Dave Dimeola, Chris Rubino
Photographer: Davi Russo
Interactive
Chief Creative Officer: David Smith
Executive Producer, Content: Gary Paticoff
Creative Director/Art: Curt Johnson
Associate Creative Director/Copy: Todd Carey
Senior Art Director/Art: David Mesfin
Senior Copywriter: Brenna Hajek
User Experience Lead: Alex Yra
Technology Director: Scott Westerfield
Technologist/Flash: Jeff Siegal
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