Showing posts with label ipad. Show all posts
Showing posts with label ipad. Show all posts

Lexus Print Ad Comes To Life With An Ipad



Lexus and ad agency Team One develop "CinePrint" technology and bring print ads to new level by merging print and digital media. A print ad that ran in the Oct. 15 Sports Illustrated magazine for the 2013 Lexus ES roars to life when you place it over an iPad that has the Web page Lexus.com/stunning loaded. The video above demonstrates just how impressive this is as the engine revs, the headlights flash, the wheels spin and the background pulses with color, while to listen to a rockin musical soundtrack.


Credits:
Ad Agency: Team One
CinePrint™ technology developed by Lexus.

Apple iPod Touch TV Ad "Share The Fun"


Yet another Apple iPad Touch commercial, this one Shares The Fun.
Credits:
Agency: TBWA\Media Arts Lab
CCO: Duncan Milner
ECD: Eric Grunbaum, Scott Trattner
CD: Demian Oliveira, Simon Cassels
Sr. CW: Kevin Butler
Sr. AD: Melinda Keough, Paul Wysocan
Agency Producers: Hank Zakroff, Travis Roever, Tessa Kocourek
Production Company: Anonymous Content
Director: Mark Romanek
DP: Harris Savides
Editorial Company: Nomad Editing Company, Inc.
Editor: Jared Coller
Post Co: D-Train
Lead Flame Artist: Ben Gibbs
via: scaryideas

dabball App Ode to the Famous Peanut Butter Cup Ad

Art + Games App gets a complete redesign and goes retro with an ode to the popular 80's Peanut Butter Cup commercial.
dabball, the first-ever art gallery + games app for the iPhone and iPad, relaunched this week with a completely new redesign, repricing structure, and retro-inspired web commercial.

In addition to discovering more than 400 original artworks by 43 international artists, art and game enthusiasts can now play all 400+ dexterity games, download featured art as digital wallpapers, as well as take 20% off their favorite museum-quality prints ordered directly from their mobile device.

To celebrate this momentous occasion, ecopop teamed up with We Are Helsinki to create a commercial that pays homage to a popular peanut butter cup advertising campaign you might remember from the 80’s. Peanut butter cups? Yep. Using the same simple analogy to communicate dabball's unique combination of art and games seemed just too delicious to pass up.

Film Credits:
Agency: ecopop
CW/CD: Chad Rea
Production Co: We Are Helsinki
Director: Steve Porcaro
Editor: Steve Porcaro
Music: Marcus S. Johnson

Steve Jobs Dies at 56

Photo Credit: Apple.com
Steve Jobs, who built the world's most valuable technology company by creating devices that changed how people use electronics and revolutionized the computer, music and mobile-phone industries, died. He was 56.

Mr. Jobs, who resigned as Apple Inc. chief executive officer on Aug. 24, 2011, passed away today, the Cupertino, California-based company said. He was diagnosed in 2003 with a neuroendocrine tumor, a rare form of pancreatic cancer, and had a liver transplant in 2009. Apple disclosed Mr. Jobs's passing in a statement.

Jobs embodied the Silicon Valley entrepreneur. He was a long-haired counterculture technophile who dropped out of college and started a computer company in his parents' garage on April Fools' Day, 1976. He had no formal technical training and no real business experience.

What he had instead was an appreciation of technology's elegance and a notion that computers could be more than a hobbyist's toy or a corporation's workhorse. These machines could be indispensable tools. A computer could be, he often said, "a bicycle for our minds." He was right -- owing largely to a revolution he started.


On his watch, Apple came to dominate the digital age, first through the creation of the Macintosh computer and later through the iPod digital music player, the iPhone wireless handset and more recently, the iPad tablet.

With each product, Mr. Jobs confronted new adversaries --from International Business Machines Corp. in computers to Microsoft Corp. in operating systems, to Sony Corp. (6758) in music players and Google Inc. in mobile software.

Mr. Jobs said in 2004 that he had been diagnosed and treated for a neuroendocrine tumor in his pancreas. After surgery to remove an islet cell tumor, he took a month off to recuperate and declared himself healthy and cancer free.

For a few years, he looked that way. He was thinner, which was no surprise after what he'd been through. One person who knew him well said that the cancer scare didn't slow him down, convince him to spend more time with family or reconnect with friends. If anything, Mr. Jobs seemed to get even more engaged with work, said this person, who wished to remain anonymous because the matter was private.

During his 2005 Stanford commencement address, Mr. Jobs described how the inevitability of death was a motivating force in his life.

"Remembering you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked; there is no reason not to follow your heart," he said.

Mr. Jobs's appearance changed noticeably by early 2008. He started looking gaunt. Tech blogs bubbled with discussion about what was going on. Typical headlines: "The Incredible Shrinking Apple CEO," and "Why "Why Does Steve Jobs Look So Thin?"

When he took the stage at Apple events, Jobs joked about his health. In August of that year, Bloomberg News erroneously published an obituary; at a product launch a month later he recited the Mark Twain line that reports of his death were greatly exaggerated. At another event that year, he projected a slide of his blood pressure.

In January 2009, Jobs said that his weight loss was caused by a "hormone imbalance"; nine days later, he began a five- month medical leave, handing control of the company to his COO, Tim Cook. Later that year, he underwent a liver transplant at Methodist University Hospital in Memphis.

Mr. Jobs announced his resignation from Apple Aug. 24. "I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know," Mr. Jobs said in a statement. "Unfortunately, that day has come."

In the weeks preceding his resignation, Mr. Jobs was largely housebound, according to a person familiar with the matter.

"Under Steve's leadership Apple has not only revolutionized the computer industry but also transformed how the world communicates, plays, shops and works," Frank Quattrone, CEO of Qatalyst Partners LLP, a Silicon Valley investment bank, said at the time. "In the entrepreneur hall of fame, he is the charter member. He is, and will remain, an inspiration to the world."

via: Bloomberg News

Veja Magazine "iPad" Ad is a Touching Tale of the Future

Capturing the paradigm shift and revolutionary changes that are occurring in print media and society as a whole, Brazilian magazine Veja and ad agency G2 Grey have created a subtle yet very effective advertisement to promote their availability on Apple's iPad. Having first hand witnessed the intuitive manner in which young children have taken to the iPad, this spots message is a poignant one on how this technology will change future generations forever.


Credits:
Advertising Agency: G2 Grey, Sao Paulo, Brazil
Executive Creative Director: Carlos Silvério
Creative Director: Cristiane Albano
Art Director: Tiago Oliveira
Copywriter: Felipe Ribeiro Account
Supervisor: Sérgio Brandão
Account Manager: Fabio Lyra
Production Co: Janela Digital
Director of Photography: Maurício Jordy
Motion Graphics: Thiago Ueda

Apple iPad TV Commerical "iPad is Musical"

These Apple iPad ad's, not as popular as the hipper iPod versions, still work on many levels. The iPad apps are the stars of the TV spots, clearly demonstrating the product features and capabilities, all from the user's point of view.

Credits:
Brand: Apple iPad
Advertising Agency: Tbwa/Media Arts Lab

Apple Ad iPad is Electric

Just another Apple commercial for the iPad, I only like this one because of the electric guitar near the end of the spot.
Credits:
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Creative Director: Chuck Monn
Art Directors: Jay Berry, Paula Cristalli, Anthony Williams
Copywriters: Nathan Goldberg, Ted Kapusta
Agency Producers: Anne Oburgh, R.J. Pomeroy

Starbucks, Lexus and Budweiser First to Advertise on Pandora iPad advertising platform

Pandora announced today that Starbucks, Lexus, and Budweiser are the first brands on the new Pandora iPad advertising platform. Each campaign features attributes that fully make the most of one or more of the rich video, audio and interactive capabilities of the iPad.

Pandora's unique advertising solutions draw from its multi-platform presence – now including the iPad – and ability to hyper-target consumers by gender, age, location, the type of music they like, and time of day. Advertisers on Pandora can stream video, audio, direct response or experiential creative to a specific set of consumers anytime, anywhere: on their computers at the office, home, on their smart-phones, and now, on the iPad.

John Trimble, Chief Revenue Officer of Pandora, said, "Our debut advertisers have gone all out with eye-popping creative that really works in the anything-can-be-done world of the iPad. Pandora users already engage with their Pandora application to the tune of eight times an hour, refining their stations or interacting with relevant advertising. We expect that engagement to be in full-force as they experience the appealing and relevant ads playing in concert with their musical experience on the iPad. We're extremely excited that our newest platform is being utilized to its fullest extent by Starbucks, Lexus, and Budweiser to reach the consumers they want, anytime, anywhere."

Starbucks
The however-you-want-it Frappuccino® beverage campaign brings to life the new customization aspects of the iconic beverage aimed to connect with consumers for whom self-expression is a priority -- especially when it comes to their choice of beverage. As part of this campaign, Starbucks has created unique experiences with Pandora across several digital platforms. While Pandora web users can build their however-you-want-it Frappuccino® beverage which then generates a radio station playlist matched to the user's beverage taste, iPad users are able to connect with the Starbucks brand through videos, without leaving the Pandora application.

Lexus
"As the exclusive automotive partner for the Pandora iPad application, we look forward to showcasing our new brand commercial to this audience of early adopters," states Dave Nordstrom, vice president of marketing for Lexus. "The spot, titled 'Pitch,' features the LFA as it revs its engine to a pitch that shatters a champagne glass. It shows just how deep our pursuit of perfection and commitment to innovation goes and by running the ad on untraditional media, we show that Lexus is not only at the forefront of technology with its vehicle designs, but also with how we communicate with consumers."

The Lexus "Pitch" Commercial is very cool


Budweiser
"Integrating Budweiser and Bud Light Lime into the Pandora iPad application is a great opportunity for us to interact with adult music enthusiasts utilizing the latest mobile technology," said Mark Wright, vice president of media, sponsorship and activation, Anheuser-Busch. "As the exclusive festivals page sponsor, Budweiser gives Pandora users a destination within the application to connect with some of the biggest music festivals of the year. Additionally, by extending Bud Light Lime's summer-themed stations to the iPad application, users will have a new platform to enjoy the 'Summer State of Mind' year-round."
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