Music Makes More Milk - Really it Does

Studies show that if cows like a song they can produce more milk. Can you create a song that cows will love? If you answered yes then have we got a contest for you! Read on my cow loving music making friends and when your done be sure to head over to www.musicmakesmoremilk.com and make some music.

MORE COWBELL! 

 BC Dairy Association Explores Connection between Music and Milk Production

British Columbians to Compose Songs for Dairy Cows in New Online Challenge

The BC Dairy Association invites British Columbians to try their hand at composing original music for a burgeoning new audience of aficionados: milk producing dairy cows.

Developed by DDB Canada and its integrated groups Tribal DDB Vancouver, DDB Public Relations and OMD Vancouver, the online initiative entitled Music Makes More Milk takes as its basic premise a common observation among dairy farmers that cows respond positively to music.

“Over time, BC dairy farmers get to know their cows well. They understand their behaviour, their moods, their likes and dislikes,” says Dave Eto, executive director, BC Dairy Association. “One thing they’ve come to learn is that happy cows produce more milk.”

Music Makes More Milk contestants will use an online music composition tool to create original songs to play for the cows. The tunes of semi-finalist contestants - determined through a public voting system - will have their compositions played directly to cows on a BC dairy farm. Videos of the cows reacting to each shortlisted song will be shared online on November 7, 2012. Ultimately, it is the cows that will serve as the final judges of the contest, identifying an overall winner based on the highest milk production achieved while listening to the five finalists’ compositions. Music-related prizes will be awarded to 15 semi-finalist and five finalists, and the winning contestant will also receive a trip for four to the 55th Annual Grammy™ Awards in Los Angeles.

“You don’t need to be an accomplished composer to participate. The music composition tool was developed for all ages and music skillsets,” explains Dean Lee, creative director, DDB Canada. “As an added incentive to purchase and drink more milk, contestants can enter UPC codes on milk products to unlock additional sound effects and instruments to include in their composition.”

The online initiative is being supported with media relations, social media cultivation and a paid-media program with Global TV BC and Slice.ca.

In order to prime the cows for the contest, an accomplished quartet of classically trained musicians – led by Coast Symphony Orchestra conductor Edette Gagné– visited the Fraser Valley’s Valedoorn Farm yesterday and performed an “opening act” of Mozart numbers.

The six-week Music Makes More Milk contest launches to the public on Wednesday, October 10th, 2012 and the final winner will be announced on Monday, November 26th, 2012. Everyone is welcome to submit a tune at www.musicmakesmoremilk.com, but only British Columbians may enter the contest...The rest of Canada is not happy about that!

Maggie Gyllenhaal Got Milk? Ooh La Latte Print and TV Ad

Maggie Gyllenhaal does her first Got Milk? ad and the Oh La Latte 1-2-3 commercial.

Cravendale "Milk Me Brian" TV Advert | Who Ever Thought To Milk A Cow

A new epic 60 second tv commercial for Cravendale created by Wieden + Kennedy London, asks us the question..."Do You ever wonder who first thought to milk a cow? What exactly happened?" That very question is played out in the ad that examines thousands of years of human history until an "unhinged genius" experiences the vision of...a cow angle floating in the air uttering, "Milk Me!"
Credits:
Ad Agency: Wieden + Kennedy London

Lindsey Vonn Likes the White Stuff in 'Got Milk' Print Ad Campaign

Lindsey Vonn does print ads for "Got Milk?".

Gold medal-winning  downhill  skier Lindsey Vonn is  the  latest  calicium-conscious
athlete to don the famous milk moustache for the Body by Milk nutritional campaign.
Vonn  recently  unveiled  two  new “Got Milk?”  ads  to  help    share the benefits of
drinking low-fat milk. “Whether pouring it on your cereal or drinking it in a smoothie,
latte, or straight up in a glass,  a healthy diet with low-fat milk can help you look and
feel  great.  They say you are what you eat.    So drinking  lowfat milk helps give me
confidence  that  my body’s  getting  nutrients  it  needs  to  be  my  best and to look
my best.”

Now This Is How To Advertise Milk - Parmalat Milk Italy

This is a great new commercial campaign for Parmalat advertising and creating a new experience for the world of milk, latte if you are an Italian visitor. The Vive Con Te Milk ad was created by Publicis, Italy.
Credits:
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Art Director: Marco Maccagni, Vincenzo Gasbarro
Copywriter: Renzo Mati, Luca Scotto di Carlo
Director: ACNE

BC Dairy Foundation launches The Weak Shop

The BC Dairy Foundation launches The Weak Shop and opens the first Weak Shop store offering inventions and whimsical gadgets to those of us who are weak from not drinking our milk.

Recognizing that everyone has moments of weakness from not drinking enough milk, the BC Dairy Foundation (BCDF) is pleased to announce the arrival of The Weak Shop, a unique retail entity and sub brand. Featuring inventive products to assist those who are feeling weaker than normal, The Weak Shop recently opened its doors in Vancouver.

“The creation of The Weak Shop sub brand marks a innovative approach to milk marketing. It’s bold, quirky, and talks to teens in an unusual way,” says Liz Gurszky, director of market development and communication, BC Dairy Foundation. “Instead of preaching to teens about health benefits, we’re really driving home our point that milk gives you energy by showing the performance consequences of not drinking enough milk in an offbeat, teen-relevant way.”

BCDF, in partnership with its agency of record DDB Canada and Rob Johnston, an award-winning industrial designer, developed a range of innovative products including, Chair Pants, Food Lift, Wallet Walker and more for The Weak Shop. Now available online, The Weak Shop opened its first retail location at 1058 Granville Street in Vancouver on October 15, 2009 and will open a second location at 530 Broadway Street later this fall.

“The Weak Shop takes the existing Must Drink More Milk creative platform to a whole new level. Our goal is to make milk a more socially relevant beverage choice and encourage consumption over sugary beverage alternatives whenever teens need to perform physically, mentally or socially,” says Dean Lee, creative director, DDB Canada, Vancouver.

The Weak Shop is an inherently digital and social idea that can flow through multiple mediums in a teen’s life. To promote The Weak Shop, DDB Canada developed an integrated campaign that includes TV and online infomercials, digital pre-roll and print, online and out of home advertising. The Weak Shop also has a presence on various social media sites including Flickr and YouTube, and can also be followed on Twitter and fans can join its Facebook page.

The idea for The Weak Shop and the humorous infomercials promoting it stemmed from recent research done on the BCDF’s current “Must Drink More Milk” advertising.

The research showed that teens understand the long-term strength benefits of milk, but they don’t always grasp the short-term gain – the fact that milk gives you energy. This insight was creatively paired with a broader societal desire for short cuts, best exemplified by the explosion of gadgets and miracle tools featured in infomercials and stores.

“The Weak Shop will generate a lot of talk value among teens,” adds Lee. “It’s a creative, entertaining approach that’s completely unexpected for milk. For teens especially, it keeps milk messaging really interesting and fun.”

Additional new products, including software and iPhone applications will be available later this fall.

BCDF invites people to submit their ideas that could be developed and added to The Weak Shop catalogue. The winner of the open-source product development contest will win a MacBook Pro with Adobe creative suite and will work with an industrial designer to develop their prototype and learn first-hand about the product development cycle. Weekly and monthly prizes will also be awarded.

The proceeds of all product sales from The Weak Shop will go directly to KidSport BC, a community based sport-funding program that provides grants for children to participate in a sport.
WEB CREDITS:
Agencies: DDB Canada / Vancouver, DDB Canada / Tribal Vancouver
Creative Director: Dean Lee / Cosmo Campbell
Copywriter: Kevin Rathgeber
Art Director: Colin Hart
Agency Producer: Ryan McCormick
Account Director: Brett MacFarlane
Account Coordinator: Lena Dawson
Designer: Ellie Moon
Production Designer: Yuan You
Developer: Justin McLeod

Medusa 3D Animated California Milk Processor Board Ad

Princess Medusa stars in a fantastic animated 3D new commercial for the California Milk Processor Board. The spot was done by Grupo Gallegos.
Client: California Milk Processor Board
Agency: Grupo Gallegos
Chief Creative Director: Favio Ucedo
Group Creative Director: Juan Oubiña
Associate Creative Director: Saul Escobar
Associate Creative Director: Curro Chozas
Copywriter: Edgar Hernandez
Agency Producer: Carlos Barciela
Account Director: Caro DAntuono
Director: Psyop
Psyop Creative Directors: Marie Hyon, Marco Spier
Design Director: Haejin Cho
Executive Producer: Lucia Grillo
Producer: Michael Neithardt
Assistant Producer: Tarun Charaipotra
Lead 3D Artist: Christian Bach
3D Artists: Florian Witzel, Jacob Slutsky, Ted Kotsaftis, Jimmy Gass, Todd Akita, Jae Ham, David Barosin, Alvin Bae, Tony Jung, Dan Fine, Rie Ito, Jeff Lopez, Xuan Seifert, Jonah Friedman, Jason Vega, Genessa Chamberlain
3D Animators: Jason Goodman, Michael Shin, Alejandro Castro
After Effects: Jason Conradt, Ted Kotsaftis, Fred Kim
Designers: Gordon Waltho, Anh Vu, Pete Sickbert-Bennett, Jungeun Jaye Kim
Storyboard Artist: Ben Chan
Software Developer: Andreas Gebhardt
Music: Nylon Studios
Sound Mix: AZ Los Angeles
Sound Engineer: Gonzalo Ugartec

Got Milk - Never Stop No Limits Milk Commercial

Great new commercial campaign not using the Got Milk slogan created for the Prairie Milk Marketing Partnership in Western Canada. This is a nice change from the Got Milk print and TV commercials. I know I'm a sucker for the feel good commercials.

"Always Grow. Grow Always. Never Stop. Milk"

Milk celebrates all aspects of growth. Not just physical, but emotional, spiritual and intellectual. This is an ongoing campaign that talks to youth. These spots acknowledge and admire kids who have developed the determination to succeed and refuse to to be beaten by the challenges in their way.

Credits:
Advertiser: Prairie Milk Marketing Partnership
Product: Milk
Agency: Cossette West, Vancouver
Creative Director: Simon Cameron
Art Director: Scott Schneider
Copywriter: Simon Cameron
Agency Producer: Leslie Stovall
Director: David Harner
Production Company: Mad Films Inc.

Body By Milk - Got Milk Ads- Milk Your Diet

Body by Milk and Milk Your Diet, Got Milk Print ads. The most recent addition to the Got Milk advertising campaigns: Trisha Yearwood, The Dark Knight, and of course Body by Milk Marg Helgenberger just to name a few. Who doesn't love the milk mustache.

Got Milk Ad 2008 Beijing Olympics - Team U.S.A Got Milk

Got Milk, new slogan "Body by Milk"

Got Milk print ad - The 2008 U.S.A Olympic Team was featured in this great print ad for the Got Milk campaigns. This was run in the Mid July Sports Illustrated magazine just in time for the upcoming 2008 Beijing Olympic Games.Olympians featured in the Got Milk Ad campaign for the 2008 Beijing Olympics range from swimmers Maritza Correia and Ryan Lochte to gymnasts Paul and Morgan Hamm to soccer players Sasha Kljestan and Leslie Osborne. Also among those who made the “Got Milk?” Olympic cut is Cat Osterman, the assistant softball coach at DePaul University who is part of the U.S. Olympic softball team.

One in three new dads in Britain admit to trying their partner's breast milk.

One in three new dads in Britain admit to trying their partner's breast milk.

Cow & Gate undertook a poll of 1,690 men to discover their attitudes on breastfeeding. No surprise here, men like the breast and they don't care what comes out as long as they get the boob. This clever ad ran awhile back during National Breastfeeding Week