2013 Super Bowl Pepsi Half Time Show Will Be All Beyonce

All the single ladies will be watching Super Bowl 47 along with football fans thanks to today's announcement that the 2013 Pepsi Half-Time performer is Beyonce

NFL confirmed the news Tuesday afternoon after Beyonce posted a photo of herself sporting eye black, where "Feb. 3" is written on one and "2013" on the other, on her Tumblr page, Pepsi made it it official on their Twitter page. The Super Bowl is set for Feb. 3, 2013 at the Mercedes-Benz Superdome in New Orleans.

Pepsi Is Going To Kick You with "Pepsi Kick" | TV Ad

Pepsi took out the sugar, doubled up on the caffeine and now their going to Kick us with their newest soda. The Pepsi Kick commercial is the work of FHV BBDO, Netherlands.

Music is by Studio Takt, made for exclusively for the commercial.

Pepsi Kick Credits:
	Advertising Agency: FHV BBDO, Netherlands Art Director: Daniel Samama Copywriter: Tim de Waard Illustration: Alex Trochut Strategy: Vincent Seeber Account: Niels Heimens Producer: Friso Schoone Direction: Rogier Hendriks, Kasper Verweij Producer: Pepijn Padberg

How To Lose a $750,000 Coke Sponsorship

Ronaldo de Assis Moreira, better known as the Brazilian footballer Ronaldinho, cost himself a Coke sponsorship worth $750,000 for drinking a can of Pepsi at a recent press conference.

Ronaldinho stunned Coke chiefs by turning up at a press conference and sipping nonchalantly from a can of Pepsi, their arch-rivals’ fizzy pop. Furious bosses at the Atlanta-based firm immediately demanded that the plug be pulled on his huge endorsement deal, according to a report in the ‘O Estado de Sao Paulo’ newspaper.

"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back,” Coca Cola marketing chief Marcelo Pontes told reporters. “The sponsorship had become embarrassing."

This should get pretty entertaining over the next few days.
via: SI.com

Pepsi King's Court Super Bowl Ad Official Version

With thanks to Steve at Adrants, we got the 2012 Super Bowl commercial for Pepsi featuring X Factor winner Melanie Amaro singing a version of Otis Redding's Respect recorded specifically for the ad to a kingly Elton John, entitled "King's Court".

Credits:
Created by TBWA\Chiat\Day
Directed by Noam Murro

Sofia Vergara for Diet Pepsi "Dance" Commercial

New TV commercial for Diet Pepsi entitled "Dance" with actress Sofia Vergara, they come back together again with a new ad campaign that continues to demonstrate that "Nothing Refreshes Like a Diet Pepsi.” The new TV commercial will debut on the 69th annual Golden Globes awards show this Sunday, January 15, 2012.
The spot is directed by director McG and choreographed by Mark Ballas, of Dancing with the Stars, set to a flirty and uplifting rendition of the iconic song, "Whatever Lola Wants," by Ruby Stewart, Rod Stewart’s daughter.

Credits:
AGENCY: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Xanthe Hohalek
Art Director: Helena Skonieczny Art
Director: Mindy Benner
Copywriter: Omeed Boghraty
Copywriter: Suzanne Sherwood

Mark Sanchez and Rex Ryan for Pepsi Max - New York Jets Locker Room Ad

The New York Jets locker room gets plowed over by a Pepsi Max truck in their newest commercial, the ad features Mark Sanchez and Rex Ryan along with the entire Jets team.

Credits:
Advertising Agency:
 TBWA\Chiat\Day, LA, USA
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Marlon Hernandez
Art Director: John Baker
Copywriter: Chris Jones
Executive Producer: Mila Davis
Agency Producer: Lacy Plunk
Managing Director: Bill Brooks
Group Account Director: Mike Litwin
Account Supervisors: Andrew DeBenedictis, Andrew Krensky
Account Executive: Brienne Monty
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Laura Drabkin
Talent Payment Coordinator: Nora Said

Throwback New Pepsi Commercial Ad Debuts on X-Factor "Tonight Is the Night"

The new Pepsi commercial is a collection of some the most popular Pepsi ads from the past, featuring clips of Pepsi ads with Michael Jackson, Ray Charles, Mariah Carey, Kanye West and Britney Spears..."Who's Next?" Tagline "Where there's Pepsi, there's music." The spot above is one of two set to debut September 21, 2011 on Simon Cowell's X Factor, the second ad features Kevin McHale, who plays Artie Abrams on "Glee," McHale tells viewers, "With Pepsi you'll experience the show in ways you have never imagined. ... So, get ready to be part of music history."
The Pepsi ad also features the song "Tonight Is The Night" by Outasight.
Credits:
Ad Agency: TBWA/Chiat/Day with Content Collective and Ghost Robot partnering on the spot with Kevin McHale.

Get 'Cooking with Snoop Dog' in His New Pepsi Max Super Bowl Ad

In the latest installment of the successful Pepsi Max ad campaign featuring Snoop Dog, we get to see the funny rapper in the kitchen. With his sidekick, the Pepsi Max driver, the two deliver some great comedic moments. The ad features unique Super Bowl Party recipe ideas such as Snoop's "Bowl of Chips", that contain his secret ingredient "orey-ganno".



Credits:
Agency: TBWA\Chiat\Day Los Angeles
Chief Creative Officer – Rob Schwartz
Group Creative Director – Brett Craig
Copywriter – Chris Jones
Art Director – Stephen Chow
Senior Producer – Elizabeth Giersbrook
Editor – Billy Sacdalan
Asst Editor – Neil Jarwala
Group Account Director – Mike Litwin
Account Supervisor – Ellie Brigden
Business Manager – Laura Drabkin

Get a 'Close Encounter' with a Classic Pepsi Ad

When Pepsi released their 1984 now classic ad 'Close Encounter', aliens and UFO's were all the rage thanks to Steven Spielberg and his blockbuster movies E.T. and Close Encounters. Pepsi capitalized on the trend and made a memorable spot that pays homage to both films. As part of Pepsi's huge marketing campaign 'The Choice of a New Generation', this TV ad was an important component in Pepsi's strategy to take market share from Coca-Cola.