Big Bloom Bubble Gum Publicty Campaign is Full of Hot Air

I guess the people in Thailand have not heard of the 'Balloon Boy', as gum maker Big Bloom have created a  marketing ploy that is very reminiscent of the failed publicity stunt.   In all fairness, bubble gum lends itself well to the simple stunt gag when as all you need is a big pink balloon.  The  idea of a boy flying off on a big bubble of gum is nothing new either, as previous print ads from Pringles and rival gum makers HubbaBubba and SuperBomba all attest to.

Credits:
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Wuthinan Jindafai
Copywriter: Asana Kaoian

McDonald's Goes Green with their St. Patrick's Day Stunt 'Shamrock Shake Spill'

Continuing the world-wide St. Patrick's Day tradition of turning everything green, the McDonald's Operators of Chicagoland and Northwest Indiana have created the 'Shamrock Shake Spill'.  Maybe not as endearing to some due to the recent tragic oil spills of late, the gag is not lost on those of us who want to keep St. Patrick's Day one of the funnest days of the year.  Hey at least the spill is green.

Credits:
Advertising Agency: Leo Burnett, Chicago, USA
Executive Creative Directors: Mark Tutssel
Creative Directors: John Montgomery, Brian Shembeda, Avery Gross
Art Director: Tim Ratchford
Copywriter: Jason Curry
Photographer: Jeff Schear
Executive Producer: Denis Giroux
Producer: Samantha Howes
Production Company: Studio 1 Digital

Hot Wheels 'Secret Race Battle' is No Usual Stunt Campaign

Hot Wheels Australia utilized the latest in 3D projection technology to create a virtual race featuring their Skull Racers product line. The iconic Hot Wheels toy brand produced the 3D project with ad agency Muse, Amsterdam. They previewed the incredible visual effects marketing event on the facade of the historic Customs House in Sydney, Australia to great effect.


Credits:
Agency:Muse Amsterdam
Client:Hot Wheels
Client Service Director:Michael Littaur
Project Manager:Bert-Jan Strating
Project Manager:Wouter Donkers
Creative Director:Sander Ejlenberg
Art Director:Philia Beroud
Design:Magnus Lowing
Design:Elano Collaco
Strategy:Karlijn van den Berg
Production/Animation:PostPanic
Director:Justin Blyth
Director:Chris Staves
Director:Mischa Rozema
Technical Supervision:Bean Systems
Sound Design:Massive Music

Ray-Ban Viral Marketing Ad 'Subway Running'

Creating a viral marketing video is the latest craze in the advertising world and the latest player in this new genre is Ray-Ban with their clever prank spot 'Subway Running'. The ingenious commercial features a guy (wearing Ray-Bans of course) running through 5 subway cars as it leaves the station. The stunt of course is created using quick edits and other timeless camera tricks, but either way the stunt sequence is impressive enough to trick many people. The bigger trick though would be if people could figure it out that it was a Ray-Ban commercial all along.