Creating a viral marketing video is the latest craze in the advertising world and the latest player in this new genre is Ray-Ban with their clever prank spot 'Subway Running'. The ingenious commercial features a guy (wearing Ray-Bans of course) running through 5 subway cars as it leaves the station. The stunt of course is created using quick edits and other timeless camera tricks, but either way the stunt sequence is impressive enough to trick many people. The bigger trick though would be if people could figure it out that it was a Ray-Ban commercial all along.
Never Hide Films is back with yet another viral spot for Ray-Ban, this one titled Static Wizard, enjoy.
Credits: Production Company: Tool of North America Shoot Location: Los Angeles Post-Production Co.: Cosmo Street Master Recording: Stonesthrow Creative Director: Travis Britton Art Director: Devin Gillespie Copywriter: Derek Szynal Producer: Mai Huynh Director: Jason Zada DP: Ketil Dietrichsen Editor: Asako Ushio Line Producer: Kelly Christensen Colorists: Kevin Buck Director of Broadcast: Jennifer Golub Business Manager: Monica Pasternak Account Person: Christian Navarro Visual Effects Co.: Ring of Fire Exec. Creative Director: Chuck McBride Executive Producer: Brian Latt
Ray-Ban Sunglasses newest ad campaign takes us on a techno colored visual explosion with three new 15 second commercials titled "Colorize". The ads are the work of NeverHide, production company Psyop and of course CutWater. The spots are a nice change from the virals we've been seeing for RayBan, well except for Super Chameleon that was great, all 3 spots are included in the clip below, Drill, Seeds, and Paint.
Agency: Cutwater, San Francisco Executive Creative Director: Chuck McBride Creative Director: Travis Britton Art Director: Kele Dobrinski Copywriter: Noah Phillips Agency Producer: Mai Huynh Production Company: Psyop, New York/LA Psyop Executive Producer: Neysa Horsburgh Line Producer: Michael Schlenker DP: Jim Matlosz Editor: Brett Nicoletti Post-Production: Psyop Lead Tech Director: David Chontos Lead Compositors: Dave Parker, Lane Jolley Rotoscope: Filaments Colorist: Mark Gethin @ Moving Picture Company VFX: Psyop FX Supervisor: Lane Jolly Mix House: Joaby Deal @ One Union
A cow gives birth to a man wearing Ray-Bans!You will either love this Ray-Ban video or you will be shocked that shock-vertising has hit an all time low.
Ray Ban and Cutwater create what is sure to be the most wide spread and controversial viral marketing campaigns to date, A cow gives birth to a man wearing Ray-Ban sunglasses. Now I've seen it all, I'm speechless over this one seriously what can anyone say about this spot except to let the protesting begin.
Client: Ray-Ban Agency: Cutwater Director: Minivegas Production Company: Anonymous Content
