Showing posts with label viral marketing. Show all posts
Showing posts with label viral marketing. Show all posts
Episode 1 of The @&!% Girls Say
Having grown up around women, Kyle Humphrey and Graydon Sheppard have a keen ear for the things that only girls say. One day, after throwing around a few of these phrases, the pair decided to start a Twitter account documenting them.
The tweets come from the girls in their life and on the street, overheard on the subway or at the mall. When the twitter account started gaining a loyal following of girls and the guys that admire them, it seemed only natural to turn the tweets into short videos.
Juliette Lewis was an early supporter of the site and often Tweeted and retweeted the feed, and since she is in Toronto shooting a television series, it seemed like a perfect opportunity to approach her to be a part of it, and the pair were thrilled when she agreed to come out for the videos. In the coming weeks you can expect to see more episodes and more Juliette Lewis. @shitgirlssay has been live since April 2011 and has more than 50,000 followers to date. http://twitter.com/shitgirlssay
Credits:
Director: Graydon Sheppard
Producer: Nick Sorbara
Executive Producer: Jacinte Faria at Hard Citizen
Cast: Juliette Lewis, Graydon Sheppard
Director of Photography: Jonathon Cliff
Assistant Director: Aleysa Young
Assistant Camera: Jonathan Staav
Sound Recordists: Scott Tremblay, Jeff Scheven
Music: "And The Bells They Rang" by Find The Others
Labels:
funny ads,
twitter,
viral marketing
Dolce & Gabbana The One with Scarlett Johansson | new 1'20" uncut version
The One film is the new Dolce & Gabbana web film uncut featuring Scarlett Johansson. The 90 second web version reveals the provocative yet effortless femininity of the eternal diva.
Directed by Jean-Baptiste Mondino.
Music and song in the ad is "A Place in the Sun" by Franz Waxman, performed by the National Philharmonic Orchestra.
Directed by Jean-Baptiste Mondino.
Music and song in the ad is "A Place in the Sun" by Franz Waxman, performed by the National Philharmonic Orchestra.
Labels:
celebrity commercials,
cosmetics,
viral marketing
IT -is The Third Sexiest Profession | Dell Promo
Credits:
Client: Dell
Agency: Poptent
Production Company: From The Willows
Director: Sean McWilliams
Director of Photography: Adam J. Richman
Editor: Spencer Seibert
IT Guy: Andrew Furtado
Office Workers (in order of appearance):
Sean Keefe
Jessica Szilagyi
Eddie Chappell
Kevin McWilliams
Chris Adams
Georgie McWilliams
Greg Jensen
Marcela McWilliams
Spencer Hayes
John Theel
Labels:
funny commercials,
viral marketing
Original Penguin Jacket Hot Rope
Original Penguin by Munsingwear’s first global social media-based marketing campaign, from independent advertising agency La Comunidad, is centered on the legendary Original Penguin Jacket and inspired by its incredible story of being rediscovered after 40 years. Promoting a conversation between the brand and its fans through an iconic symbol of its past, the Jacket¹s social media profiles host witty, multi-media content including photos, videos and commentary updated on a daily basis. Reminiscing about its glorious past, sharing its perspective on pop culture, documenting its adventures and whereabouts and sharing gems of wisdom and inspiration along the way, the Jacket engages with consumers in real time around originally created content.
Credits:
Advertising Agency: La Comunidad, USA
Executive Creative Directors: Jose Molla, Joaquin Molla
Creative Directors: Rodrigo Butori, Ramiro Raposo
Copywriters: Jane Cronk, Kathy Hepinstall, João Caetano Brasil
Art Directors: Chelsea Cumings, Peele Lemos
Head of Production: Laurie Malaga
Producer: Mercy Leonard
Photo Artist: Massimo Leone
Account Supervisor: Christina Sibilio, Maria Van Thienen
Production Co.: All Day Everyday
Director: Jake Sumner
Director of Photography: Eli Born
Executive Producer / Producer: Lucy Cooper, Jett Steiger
Post Production: Union Editorial
Editor & Company: Mike Colao / Union Editorial
Senior Producer: Jen Hargreaves
Music and Sound: The Lodge
Composer: Damian Sims
Sound Mixer: John Northcraft
Creative Directors: Erich Hillebrecht, Colin Thibadeau
Labels:
Social Media Advertising,
viral marketing
Stella Artois "The Pouring Ritual" Web Film
Ad Agency Mother, London creates a web film for Stella Artois demonstrating the perfect pour.
Credits:
Agency: Mother London
Client: Stella Artois
Creative Director: Gustavo Sousa
Creative: Thierry Albert
Creative: Faustin Claverie
Director: Matt Dilmore
Producer: Rob Godbold
Producer: Dave Knox
Production Company: Epoch
Editor: Mark Burnett
Credits:
Agency: Mother London
Client: Stella Artois
Creative Director: Gustavo Sousa
Creative: Thierry Albert
Creative: Faustin Claverie
Director: Matt Dilmore
Producer: Rob Godbold
Producer: Dave Knox
Production Company: Epoch
Editor: Mark Burnett
Labels:
beer ads,
Stella Artois,
viral marketing
Westfield Stratford City Granding Opening Promo by The Viral Factory
“This film is a 100 year countdown to the grand opening of Westfield Stratford City on September 13th 2011, and celebrates a century of East London fashion, dance and music.
Directed by Jake Lunt with The Viral Factory, the film was shot over 4 days in east London locations with hundreds of costume changes. The music was commissioned from Oscar nominated genius Tristin Norwell who took a simple tune and interpreted it for each decade over 100 years.”
Campaign Credits
Client: Westfield Stratford City
Art Director: The Viral Factory
Media Agency: The Viral Factory
Production: The Viral Factory
Seeding: The Viral Factory
Labels:
UK ADVERTS,
viral marketing
Tricks Are For Kids in Rocksmith "Guitar Baby" Viral Ad Campaign
What makes for a great viral marketing campaign? The answer appears to be babies and impressive tricks. As part of software developers Ubisoft and the launch of their cool new guitar video game Rocksmith, they have created one of the most realistic prank ads I have ever seen. This ingenious piece of viral marketing and special effects makes the e-Trade and dancing Evian babies look archaic in comparison. Like a great illusionist, the spot's use of clever edits and simple youtube style camera work help sell the elaborate hoax.
Labels:
Ubisoft Rocksmith,
video games,
viral marketing
Ray-Ban Viral Marketing Ad 'Subway Running'
Creating a viral marketing video is the latest craze in the advertising world and the latest player in this new genre is Ray-Ban with their clever prank spot 'Subway Running'. The ingenious commercial features a guy (wearing Ray-Bans of course) running through 5 subway cars as it leaves the station. The stunt of course is created using quick edits and other timeless camera tricks, but either way the stunt sequence is impressive enough to trick many people. The bigger trick though would be if people could figure it out that it was a Ray-Ban commercial all along.
Labels:
Ray-Ban,
stunt ad,
viral marketing
M&M'S Find Red and Win Across Toronto
The search begins on www.findred.ca, where participants can use a version of the Google Maps Street View API to look for three virtual Toronto locations where Red is hidden. To help with the search, the M&M’S® characters will seed clues to Red’s whereabouts on various social media channels, including Facebook, where the brand has just launched a new M&M’S®- Canada fan page!
Each participant who registers online at findred.ca automatically receives an entry into a Sweepstakes for the chance to win* the ultimate ride: a new red smart fortwo coupé! Canadians lucky enough to find Red’s locations will automatically earn additional entries into the Sweepstakes, which also includes a variety of great secondary prizing.
Learn the reason for Red’s disappearance on www.findred.ca, on YouTube and by visiting the new M&M’S® - Canada Facebook fan page. Canadians can also follow @mmsfindred on Twitter to receive clues and discuss the search with fellow participants, using the hashtag #FindRed. In addition, consumers can follow Red as he checks into various locations around Toronto using Foursquare and leaves clues, on the barcodes of delicious participating M&M’S® products through stickybits. For those out and about in real-world Toronto, pay attention to wild postings of M&M’S® Characters around you - each contains a QR code, which will release a Community Clue to find Red. A total of 18 QR Codes are available to be revealed, aiding Canadians in this exciting quest.
Campaign Credits:
Agency, City: Proximity Canada, Toronto
Creative director: John Gagne
Associate Creative Directors: Ari Elkouby, Jeffrey Da Silva, Jonathan Ruby, Rene Rouleau
Copywriter: Ryan Lawrence
Project Manage/Producer: Joanne Sincich
IA: Patrick Jordan
Tech & QA: Darrin Patey, Ifthikar Ahmed, David Imbrogno, Herak Sikdar, BJ Blaney, James Adamson, Jeff Vermeersch
Account Management: Priyanka Goswami, Jesse Abrams
Published/Released: November 2010
Blonde Models in the Product Testing Institute for the Sony Ericsson Xperia X10
Well what can we say about this spot for the new Sony Ericsson Xperia X10 smart phone?
That's right......nothing.
Labels:
sony,
viral marketing
Ray-Ban Sunglasses Static Wizard Viral Ad
Never Hide Films is back with yet another viral spot for Ray-Ban, this one titled Static Wizard, enjoy.
Credits:
Production Company: Tool of North America
Shoot Location: Los Angeles
Post-Production Co.: Cosmo Street
Master Recording: Stonesthrow
Creative Director: Travis Britton
Art Director: Devin Gillespie
Copywriter: Derek Szynal
Producer: Mai Huynh
Director: Jason Zada
DP: Ketil Dietrichsen
Editor: Asako Ushio
Line Producer: Kelly Christensen
Colorists: Kevin Buck
Director of Broadcast: Jennifer Golub
Business Manager: Monica Pasternak
Account Person: Christian Navarro
Visual Effects Co.: Ring of Fire
Exec. Creative Director: Chuck McBride
Executive Producer: Brian Latt
Credits:
Production Company: Tool of North America
Shoot Location: Los Angeles
Post-Production Co.: Cosmo Street
Master Recording: Stonesthrow
Creative Director: Travis Britton
Art Director: Devin Gillespie
Copywriter: Derek Szynal
Producer: Mai Huynh
Director: Jason Zada
DP: Ketil Dietrichsen
Editor: Asako Ushio
Line Producer: Kelly Christensen
Colorists: Kevin Buck
Director of Broadcast: Jennifer Golub
Business Manager: Monica Pasternak
Account Person: Christian Navarro
Visual Effects Co.: Ring of Fire
Exec. Creative Director: Chuck McBride
Executive Producer: Brian Latt
Labels:
Ray-Ban,
VIRAL,
viral marketing
Best Buy "The Man Cave" Viral Advert
Credits:
Ad Agency, Creation, Production, Seeding all by The Viral Factory
Labels:
Best Buy,
VIRAL,
viral marketing
Samsun Corby S3650 | Viral Digital Media Paintball Battle Promo
Samsung recently launched the new Samsung Corby S3650, now how do promote a new product like that you ask? A viral video what else, this is the first in a series of viral spots created by The Viral Factory. It was produced to test the dependability of friends on social networking sites such as Facebook, Twitter, Myspace etc. Many people have accounts online that list a large number of people in their ‘friends’ section – but who on earth really knows that many people? The video shows a challenge among “professionals”of the social networks, trying to invite the biggest number of friends possible and have them shoot to each other paint in “Burning Man Festival” style!
Vincenzo from the Viral Factory London (http://usa.theviralfactory.com/).
Credits
Advertising Agency: The Viral Factory
Creative: The Viral Factory
Director: Christopher Lynch‐Robinson with The Viral Factory
Producer: Joe Marshall
Foreign Production Company: Paradiso Films
Editor: Dominic Leung
Post Production / Edit House: Trim
Vincenzo from the Viral Factory London (http://usa.theviralfactory.com/).
Credits
Advertising Agency: The Viral Factory
Creative: The Viral Factory
Director: Christopher Lynch‐Robinson with The Viral Factory
Producer: Joe Marshall
Foreign Production Company: Paradiso Films
Editor: Dominic Leung
Post Production / Edit House: Trim
Labels:
samsung,
viral marketing
The Hopper Invasion by Sony Ericsson | World Wide Viral Spot
Sony Ericsson creates a world wide viral Hopper Invasion, have you created your Hopper yet?
The Hopper Invasion Website states: It's started. See what happened when 500 hoppers were let loose in Barcelona. Join the world's first online invasion.
Now it's over to you. Be part of the world's first ever online flash mob. Start by creating your own hopper. Crazy eyes? A grinning mouth? What about a tattoo? Set it free and watch the mayhem start (don't worry, we'll tell you where and when). The Hopper Invasion Website
Now it's over to you. Be part of the world's first ever online flash mob. Start by creating your own hopper. Crazy eyes? A grinning mouth? What about a tattoo? Set it free and watch the mayhem start (don't worry, we'll tell you where and when). The Hopper Invasion Website
Labels:
sony,
VIRAL,
viral marketing
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