The Vitruvian Man: The Most Recognized Health and Fitness Ad Campaign in History

As part of AICP Call for Entries for their 'All Advertising is Art' Campaign, they have created a satirical yet thought provoking spot. The premise that Leonardo da Vinci as a Creative Art Director is as ingenious as the renaissance man himself. By implementing today's market research strategies to historical events, albeit often fictional, it demonstrates the historic power of persuasion and makes a compelling argument that art is advertising.

Agency: VCU Brandcenter
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