Greenpeace Ad A Homeless Polar Bear in London with Jude Law and Radiohead

New powerful advert from Greenpeace to save the Arctic features a homeless Polar Bear wandering about in London.

Credits:
Greenpeace, Jude Law, Radiohead and hundreds of thousands of people around the world are coming together to demand we save the Arctic from oil drilling, industrial fishing and militarization. Join us at http://www.savethearctic.org

GreenPeace Celebrates "40 Years" New Ad

GreenPeace celebrates 40 years of disrupting business tycoons daily operations in this new ad entitled "40 Years."
Credits:
Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé
Copywriter: Olivier Lefebvre
Art Director: Benjamin Marchal
Agency Producer: Sophie Mégrous
Account Supervisor: Paul Ducré, Xavier Mendiola
Advertiser’s Supervisor: Axel Renaudin
Prod Compagny: Georgeous, Les Télécréateurs
Director: Peter Thwaites
Producer: Anne Hashmi, Geneviève Triquet
Sound Production: THE

The Electric Company: The Renault-Nissan Advertising Alliance

In an attempt to re-electrify the automobile market, Renault have began a new ad campaign titled "The Electric Life" that borrows heavily on their automaker partner Nissan's original TV spot "Gas Powered Everything". This Renault-Nissan alliance lends itself well for advertisers who can now re-dress successful ad campaigns in various markets around the world for their different brands.  The ads themselves are very effective in making the case for electric cars, however consumers are past this debate and are ready for automakers to now prove electric cars are as functional as their gas powered predecessors.    

A Bright Idea from Shikun & Binui Interactive Print Ads

From Israelian solar energy company Shikun & Binui Solaria comes an amazing new print ad campaign that demonstrates how the power of the sun can be used in great new interactive ways for the print media market.


Credits:
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Creative: Raphael Nattiv
VP Client Service: Idit Zuckerman
Account Supervisor: Amit Alter
VP Production: Dorit Gvili
Photoshop: Raphael Nattiv, Elina Schwartz

WWF Tsunami Print Ad Attacks New York 9/11

The WWF Brazil is surely going to raise some eyebrows with their newest print ad campaign titled "Tsunami". I will admit the idea is actually very good, but considering the nature of both events this might not go over to well here in North America. I agree that our planet should be protected I'm just not so sure that this was the best way to advertise it.

The tsunami killed 100 times more people than 9/11.
The planet is brutally powerful. Respect it. Preserve it. www.wwf.org

Advertising Agency: DDB Brazil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara
Copywriters: Adriano Matos, Rodolfo Sampaio
Art Director: Guilherme Jahara
Photographer: Getty Images
Illustrator: Big Studios
Art Buyer: Carmen Castillo, Carolina Galastri, Clariana da Costa
Account Supervisor: Alcir Gomes Leite, Ana Paula Grassmann
Advertiser's Supervisor: Heloisa Helena de Oliveira
Producer: Nereu Marinho, Edson Harada
Published: May 2009
via: Ads Of The World

Have A Business? Be found With Google Street View

Not sure about taking the time to go to a particular store or restaurant you haven't been to before, well now you can see it with Google Street View before you go. If you are a business owner I hope you are taking advantage of Street View from Google. I find it truly amazing that so many business owners (those with an actual physical location) don't know and haven't taken advantage of Google Street View, or that they haven't harnessed the power of Google Maps for business. This my friends is why Google is what they are today. Finding a business with Street View just got easier. See pins & info bubbles for business search results without leaving Street View. Look down the street & see nearby related businesses.

AT&T Helps Hansel and Gretel Find Their Way Home in this Commercial

Hansel and Gretel are out exploring New York City, and drop breadcrumbs along their path in order to find their way home. Suddenly they realize that it's getting dark, but they can't retrace their path as their breadcrumbs have all either been eaten, blown away and moved. Using their AT&T mobile device featuring GPS, Hansel & Gretel are able to download a map that directs them back.
Agency: BBDO, New York/Atlanta
Creative Group Head: Susan Credle
Copywriters: Matt Zaifert, Darren Wright
Art Director: Rodney White, Dave Skinner
Agency Producer: Bob Emerson
Music Producer: Melissa Chester
Production Company: Biscuit Filmworks USA, Los Angeles
Director: Noam Murro
DP: Mott Hupfel
Editor: Jason MacDonald @ Number Six
VFX: Framestore
Original Music: Stimmung
Composer: Dave Winer
Audio: Sonic Union
Mixer: Michael Marinelli

The CaraMilk Secret Revealed Through Modern Dance

New Cadbury CaraMilk commercial titled "Modern Dance" reveals the secret of just how they get the caramel in the caramilk bar. I have to admit when this first showed up in my inbox I was excited to view it since it was created by the great Saatchi & Saatchi ad agency and with my first view of the spot I was left with a strange feeling but you really do have to give it a second view to appreciate why Saatchi & Saatchi and the director Ulf Johansson are brilliant at creating great adverts.
Client: Cadbury
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
Creative Director: Chris Beresford-Hill, Nick Spabr
Art Director: Alan Vladusic
Copywriter: Asheen Naidu
Senior Agency Producer: John Doris
Director of Broadcast Production: David Perry
Production Company: Smith & Jones
Director: Ulf Johansson
Editorial Company: Peepshow
Editor: Andrea MacArthur
Post Production: Method
Audio Mix: audioEngine
Mixer: Rob DiFondi

Samsung HD Camera Phone Viral YouTube Video Spot

The Viral Factory out of the UK creates a great campaign for the new Samsung HD Camera the I8910, and challenges YouTube visitors to figure out how they filmed the video trick.

SAMSUNG CHALLENGE: The clip was shot on an I8910 HD phone, a new camera phone just released by Samsung with an 8 megapixel camera that can actually record and output video in HD format. It was shot in one take, with no post production or special effects of any kind. Everything you see here was done "in-camera". Samsungs challenge to us is to figure out how we did it.
Agency: The Viral Factory, London
Copywriter: The Viral Factory
Art Director: The Viral Factory
Production Company: The Viral Factory, London
Director: The Viral Factory

Ray Ban "Colorize" New Commercials

Ray-Ban Sunglasses newest ad campaign takes us on a techno colored visual explosion with three new 15 second commercials titled "Colorize". The ads are the work of NeverHide, production company Psyop and of course CutWater. The spots are a nice change from the virals we've been seeing for RayBan, well except for Super Chameleon that was great, all 3 spots are included in the clip below, Drill, Seeds, and Paint.

Agency: Cutwater, San Francisco
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Kele Dobrinski
Copywriter: Noah Phillips
Agency Producer: Mai Huynh
Production Company: Psyop, New York/LA
Psyop
Executive Producer: Neysa Horsburgh
Line Producer: Michael Schlenker
DP: Jim Matlosz
Editor: Brett Nicoletti
Post-Production: Psyop
Lead Tech Director: David Chontos
Lead Compositors: Dave Parker, Lane Jolley
Rotoscope: Filaments
Colorist: Mark Gethin @ Moving Picture Company
VFX: Psyop
FX Supervisor: Lane Jolly
Mix House: Joaby Deal @ One Union

Head and Shoulders Print Ads by Saatchi

This is why Saatchi & Saatchi are the creme de le creme of advertising firms, three great new print ad posters for Head & Shoulders created by Patrick Ackmann and Richard Wilkinson for Saatchi Germany. The posters are brilliantly illustrated with the tag lines "Some Things Even We Can't Get Out Of Your Head". The ads titled Granny, Chicken and Dog are not really images that far fetched and I would have to say I've experienced all three situations. I think we have an award winning ad already this year.









Credits:
Advertiser: P&G
Brand: Head and Shoulders
Art Director: Patrick Ackmann
Illustrator: Richard Wilkinson

The Geico Gecko Commercials Get A Viral Parody Blast

We all know and love the Gecko from the Geico Insurance commercials and it was only a matter of time until an ad agency took the gecko and created a few viral spots. Three parodies were created from three of the most popular YouTube clips, the laughing baby is now the laughing gecko, the Numa Numa guy does his dance with a gecko dancing in the background and lastly the gecko takes a picture a day for two years. Love them or hate them Geico Insurance and the Gecko will go down as one the greatest campaigns ever.

Before you look away, did you notice the dancing gecko dancing in the fish tank in the background?
Numa Numa guy, Gary Brolsma is back with some friends, the Gecko and Kash, the money you could be saving with GEICO.

The Geico Gecko parodies are the work of The Martin Agency full credits here:
Client: GEICO Insurance
Agency: The Martin Agency, Richmond
Prodco: Dreams Factory, Richmond
Director: Sunny Zhao
Campaign: Gecko Parodies

Earth Hour 2009 Commercial

Earth Hour commercial features the artwork of Shepard Fairey and the music of Coldplay, the Vote Earth campaign by WWF is set for March 28th at 8:30pm. This year they are calling for a world global election where they hope to receive 1 billion votes, a vote you cast by switching off your lights for one hour.

I really liked this spot for Earth Hour, the artwork is beautiful and the music sets nice feel, I know I'll be turning my lights out this year, will you?

Agency: Leo Burnett, Sydney
Executive Creative Directors: Andy Dillalo, Jay Benjamin
Copywriter: Michael Canning
Art Director: Kieran Antill
Agency Producer: Adrian Shapiro
Design Studio: Studio Number One, Los Angeles
Creative Director: Shepard Fairey
Associate Creative Director: Florencio Zavala
Design: Casey Ryder
Illustration: Casey Ryder and Philip Lumbang
Production Company: Bob Industries,Los Angeles/ Curious Film, Sydney
Director: Syd Garon
Producer: Peter Grasse (Curious)
3D Animation: Paul Griswold 2D Animation: Travis Blaise,
Syd Garon
Music: Level 2 Music/Coldplay

New Zippo Print Ads With an Environmental Edge

A series of new print ads for Zippo lighters pulls the environmental guilt card on disposable lighters. These ads go after the disposable lighter market with Zippo giving itself the green product edge over disposables.
Smart campaign and the tag line works: "Disposable. Just another word for garbage." I have to give Zippo some credit here, the idea is smart and makes the point loud and clear.
Not the most creative ads, but the message is loud and clear that if a lighter is a need then Zippo is the greener choice.
Zippo print ads are the work of the Brunner ad Agency in Pittsburg. I try to stay clear of the green ads and most of the environmental claims in advertising campaigns, I think these are good and worthy of some credit.