Showing posts with label Saatchi and Saatchi. Show all posts
Showing posts with label Saatchi and Saatchi. Show all posts
The New Reinvented Toyota Camry Ad
Toyota Camry reinvents everything from a couch to a blender in their new commercial.
Credits:
Ad Agency: Saatchi & Saatchi LA
Toyota Camry Reinvented 2012 Ad Campaign
Built - Reinvented 2012 Camry - Release date Oct. 16, 2011
Pit Stop - Reinvented 2012 Toyota Camry - Release date Oct. 24, 2011
Press and Credits:
Saatchi & Saatchi LA Creates Campaign for the Reinvented 2012 Toyota Camry
“It’s Ready. Are You?” Touts Vehicle Innovation and Performance
Saatchi & Saatchi LA today announced the launch of the reinvented 2012 Camry campaign, one of the largest integrated marketing campaigns the agency has developed for Toyota Motor Sales, U.S.A., Inc. “It‟s Ready. Are You?” demonstrates how the seventh-generation model addresses changes in consumers‟ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior vehicle styling.
The campaign centers around six TV spots, beginning with the 30-second “Built,” which will make its national debut on October 16 during NBC's Sunday Night Football. The spot uses stunning animation and visual effects to highlight the Camry‟s new features and visually demonstrate the reinvention of Toyota‟s signature model. As the 2012 model builds around its driver, the spot touches on several of the key aspects midsize car buyers expect to get with their next car purchase.
“For nearly 30 years, Camry has been an icon of durability, quality and reliability. But with the new model, Toyota has made a serious upgrade in technology, safety, elegance, performance and flat out beauty,” said Chris Adams, executive creative director at Saatchi & Saatchi LA. “With the „Built‟ commercial, we had a lot of fun literally showing this reinvention in progress. It truly is a car built around the needs of today's drivers.”
Another 30-second TV spot, “Pit Stop,” pays homage to the Camry‟s racing heritage with Toyota NASCAR driver Kyle Busch. The ad shows how Toyota‟s excellence carries from the racetrack to the roadway by transforming the car in the speed of a pit stop to highlight the Camry's performance capabilities and intuitive mobile technology. “Pit Stop” will make its television debut on October 24.
Two additional TV commercials will roll out later this year. Further, broadcast momentum continues into next year with two spots in the Super Bowl and the Toyota Halftime Report.
The campaign also includes print ads, digital media, out-of-home boards and social media elements. Additionally, digital billboards featuring Camry imagery will run atop the Walgreens building in New York‟s Times Square to spark the public‟s interest and build intrigue for the 2012 model.
Beginning in November, consumers will have the opportunity to get behind the wheel of the 2012 Camry at over 125 events through March 2012. The Toyota Drive Center national ride and drive tour, along with activations at select Life Time Fitness locations across the country, will give the public a chance to experience the vehicle first hand.
To set the stage for the 2012 model launch, Toyota and Saatchi & Saatchi LA launched the Camry Effect website, which is designed to connect the nearly seven million Camry drivers in the United States through an intuitive, interactive, online experiencehttp://www.toyota.com/camryeffect.
The Camry Effect provides past and present Camry owners a platform to share stories, moments, memories and milestones of first dates, road trips, soccer games, interviews and college days while witnessing the collective “effect”
Pit Stop - Reinvented 2012 Toyota Camry - Release date Oct. 24, 2011
Press and Credits:
Saatchi & Saatchi LA Creates Campaign for the Reinvented 2012 Toyota Camry
“It’s Ready. Are You?” Touts Vehicle Innovation and Performance
Saatchi & Saatchi LA today announced the launch of the reinvented 2012 Camry campaign, one of the largest integrated marketing campaigns the agency has developed for Toyota Motor Sales, U.S.A., Inc. “It‟s Ready. Are You?” demonstrates how the seventh-generation model addresses changes in consumers‟ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior vehicle styling.
The campaign centers around six TV spots, beginning with the 30-second “Built,” which will make its national debut on October 16 during NBC's Sunday Night Football. The spot uses stunning animation and visual effects to highlight the Camry‟s new features and visually demonstrate the reinvention of Toyota‟s signature model. As the 2012 model builds around its driver, the spot touches on several of the key aspects midsize car buyers expect to get with their next car purchase.
“For nearly 30 years, Camry has been an icon of durability, quality and reliability. But with the new model, Toyota has made a serious upgrade in technology, safety, elegance, performance and flat out beauty,” said Chris Adams, executive creative director at Saatchi & Saatchi LA. “With the „Built‟ commercial, we had a lot of fun literally showing this reinvention in progress. It truly is a car built around the needs of today's drivers.”
Another 30-second TV spot, “Pit Stop,” pays homage to the Camry‟s racing heritage with Toyota NASCAR driver Kyle Busch. The ad shows how Toyota‟s excellence carries from the racetrack to the roadway by transforming the car in the speed of a pit stop to highlight the Camry's performance capabilities and intuitive mobile technology. “Pit Stop” will make its television debut on October 24.
Two additional TV commercials will roll out later this year. Further, broadcast momentum continues into next year with two spots in the Super Bowl and the Toyota Halftime Report.
The campaign also includes print ads, digital media, out-of-home boards and social media elements. Additionally, digital billboards featuring Camry imagery will run atop the Walgreens building in New York‟s Times Square to spark the public‟s interest and build intrigue for the 2012 model.
Beginning in November, consumers will have the opportunity to get behind the wheel of the 2012 Camry at over 125 events through March 2012. The Toyota Drive Center national ride and drive tour, along with activations at select Life Time Fitness locations across the country, will give the public a chance to experience the vehicle first hand.
To set the stage for the 2012 model launch, Toyota and Saatchi & Saatchi LA launched the Camry Effect website, which is designed to connect the nearly seven million Camry drivers in the United States through an intuitive, interactive, online experiencehttp://www.toyota.com/camryeffect.
The Camry Effect provides past and present Camry owners a platform to share stories, moments, memories and milestones of first dates, road trips, soccer games, interviews and college days while witnessing the collective “effect”
Rotoloni Regina "Message In A Roll"
Discover what really counts in a man's life...toilet paper!
Credits:
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Copywriter: Luca Lorenzini
Art director: Luca Pannese
Production company: Diaviva
Animation: Secret Plan
Director: Raul Garcia
Music & Sound Design: PF & Musicland
Toyota Prius Family People Person Ad
How did they do it? Watch the making of the ad below.
Credits:
Agency: Saatchi & Saatchi Los Angeles
Client: Toyota Prius
ECD: Margaret Keene
ECD: Chris Adams
ECD: Mike McKay
Creative Director: Ryan Jacobs
Creative Director: Jeff Church
ACD/Copywriter: Andy Kadin
ACD/Designer: Zach Richter
Copywriter: Kimberley Ragan
Art Director: Rebecca Johnson-Pond
Production Artist: Clint Hudspet
Director of Integrated Production/Multimedia: Tanya LeSieur
Broadcast Senior Producer: Jennifer Pearse
3D Producer: Carl Deo
Director: Mr. Hide
Production Co.: The Sweet Shop
Chief Executive Officer: Paul Prince
Global Executive Producer: Sharlene George
Executive Producer: Tracy Mays
Head Of Production: James Okumura
Producer: Tim Fermino
Director of Photography: John Toon
Art Director: Justin Trask
Production Designer: Sean Hargeaves
Editing Company: Bikini Editorial
Exec. Producer: Gina Pagano
Editor: Avi Oron
Assistant Editor: Sterling Robertson
Finish/Special Effects: Eight VFX
VFX Supervisor: Jean Marc Demmer
Exec. Producer: Baptiste Andrieux
Exec. Producer: Shira Boardman
VFX Producer: Donna Langston
VFX Coordinator: Douglas Scruton
Nike "Before and After" Spot Pays Tribute to a Soccer God
Nike Soccer's latest ad campaign is both a homage to a retiring football legend and an entertaining history lesson on how the beautiful game has changed over the years. The cool new soccer spot splits it's evolving history into two distinct era's: Before Ronaldo and After Ronaldo. Created by ad agency F/Nazca Saatchi & Saatchi, ironically based out of Brazil's hated football rivals Argentina, the ad features cool clips and graphics demonstrating how Ronaldo's rapid-style play and technique have influenced the game and resonated with fans around the world.
Credits:
Advertising Agency: F/Nazca Saatchi & Saatchi, Argentina
Creative Directors: Fabio Fernandes, Eduardo Lima, Theo Rocha
Creatives: Eduardo Lima, João Linneu, Theo Rocha
Head of Art: João Linneu
Agency producers: Adriano Costa, Marcio Leitão
Account: Marcello Penna, Saulo Sanchez, Camila Hamaoui
Media: Lica Bueno, Sandro Cachiello, Bruno Storace
Planners: José Porto, Utymo Oliveira
Producer company: Ioiô Filmes
Director: Jones e Tino
Cinematographer: Andre Faccioli
Post Production: Tribbo
Post Animation: Fernando Lanças
Illustrator: André Maciel
Editors: Ricardo Jones, Marcio Leitão
Visual Effects Editor: Marcio Leitão
Account producer company: Lu Novelli
Sound: Satélite
Composer: Music by Barbatuques "Baianá"
Edit: Satélite team
Advertiser's Supervisor: Tiago Pinto, Guilherme Glezer
Norte Beer's Good Deeds Give Men "The Best Excuse Ever"
Guys everywhere have always faced the same challenge of needing a good excuse for going out drinking with the boys. So a little known regional brewery based out of northern Argentina set out to solve this timeless dilemma. Teaming up with the world's leading ad agency Saatchi & Saatchi, they developed one of the most elaborate campaigns that is not only very clever but socially responsible. The idea is simple, for every Norte beer consumed at a bar the company would donate 1 minute of time to a worthy cause that included fixing houses and maintaining city parks. The successful campaign also allowed followers to monitor the donated minutes and the progress made by their good deeds on a dedicated website. In the end, the campaign delivered what it promised, as the more the boys went out drinking the better their community got - genius.
Credits:
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Fernando Militerno
Art director: Maxi Borrego
Copywriter: Diego Gueler
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Delenikas
Account Directors: Jaime Vidal, Patricia Abelenda
Production Company: Primo
Director: Felipe&Pancho
Executive Producer: Caro Cordini
Director of Photography: Leandro Filloy
Postproduction Editor: Mauro Carpinacci
Music: Supercharango
Advertiser Supervisors: Ricardo Fernandez, Eduardo Palacios, Lucas Adur
Pampers New TV Spot is Full of Little "Miracles"
Inherent in a brand like Pampers is the cute and cuddly connotation that goes along with it's product line. Yet in this new ad created by leading ad agency Saatchi & Saatchi, they have gone from mere adorable to down right touching. Not usually a fan of sappy montage type compilations ads, this commercial titled 'Miracles' is a cut above the rest. The execution is flawless, starting with the soundtrack to it's poetic captions that perfectly anchor and relate various poignant moments in a young parents life. The goosebump laden advert ends with one of the cutest smiles in advertising history - how can you not be touched.
Credits:
Ad Agency: Saatchi & Saatchi, New York
Toyota iQ "Nimble as a Mouse" Ad Campaign with Behind The Scenes
Ad Agency Saatchi & Saatchi just released a campaign for Toytoa iQ, the world's smallest four seater.
The idea posed a technological challenge. At the time, there were ways to track a car’s movements. But there was no known method for turning the car into a fully functioning mouse, with the ability to click, draw and drag. So working with a web developer, the agency devised custom software to make it possible.
The feat required a large indoor space, a web cam, two laptops, an LED for the car, and a projection screen.
The camera tracked the light on the car and translated its position into X-Y co-ordinates. The first laptop sent these co-ordinates to the second laptop 30 times per second. The second laptop read these co-ordinates and moved its mouse cursor in real-time. That image was then projected onto the large screen.
Then, before an exclusive audience, the iQ operated a giant computer to design its own newspaper ad, complete with webcam photo, mouse-drawn logo and a copy line, which was typed using a virtual keyboard.
The live event was shot and edited into a short film and a behind the scenes video.
via: AdNews
Credits:
Advertiser: Toyota
Creative Agency: Saatchi & Saatchi
Copywriter: Matthew Page
Art Director: Carolyn Davis
Deputy CD: Tim Huse
ECD: Dylan Harrison
Technical Support: Peter Mangin
Software Developer: Jonathan Hardie
Digital Producer: Liz Knox
Agency Producer: Richard Mayo Smith
Director: Leo Woodhead
Producer: Nick Beachman
Production Company: Thick as Thieves
Editor: Ian Bennett
Post Production: Mike Stephenson, 2&1/2D
The idea posed a technological challenge. At the time, there were ways to track a car’s movements. But there was no known method for turning the car into a fully functioning mouse, with the ability to click, draw and drag. So working with a web developer, the agency devised custom software to make it possible.
The feat required a large indoor space, a web cam, two laptops, an LED for the car, and a projection screen.
The camera tracked the light on the car and translated its position into X-Y co-ordinates. The first laptop sent these co-ordinates to the second laptop 30 times per second. The second laptop read these co-ordinates and moved its mouse cursor in real-time. That image was then projected onto the large screen.
Then, before an exclusive audience, the iQ operated a giant computer to design its own newspaper ad, complete with webcam photo, mouse-drawn logo and a copy line, which was typed using a virtual keyboard.
The live event was shot and edited into a short film and a behind the scenes video.
via: AdNews
Credits:
Advertiser: Toyota
Creative Agency: Saatchi & Saatchi
Copywriter: Matthew Page
Art Director: Carolyn Davis
Deputy CD: Tim Huse
ECD: Dylan Harrison
Technical Support: Peter Mangin
Software Developer: Jonathan Hardie
Digital Producer: Liz Knox
Agency Producer: Richard Mayo Smith
Director: Leo Woodhead
Producer: Nick Beachman
Production Company: Thick as Thieves
Editor: Ian Bennett
Post Production: Mike Stephenson, 2&1/2D
Top Digital Audio Productions "What sound can do"
Amazing how using an adorable baby can make any commercial that much better, Saatchi & Saatchi, Italy did just that with the new ad for the Top Digital Audio Productions company.
Credits:
Advertising Agency: Saatchi & Saatchi, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Sound Design: Top Digital
Credits:
Advertising Agency: Saatchi & Saatchi, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Sound Design: Top Digital
New JC Penny Lunchroom RunWay Commercial
JC Penny turns a high school cafeteria into a fashion show runway in their newest ad campaign titled "Lunchroom Runway". The party ends and the music stops of course when the lunch room monitor walks in, music is a remake of the original "Too Fake Hockey" (full credits below) created by ad agency Saatchi & Saatchi, New York. Advertising Agency: Saatchi & Saatchi, New York, USA.
Creative Director: Amie Valentine
Art Director: Chris Shipman
Agency Producer: Dean Shoukas
Music Producers: Ryan Fitch, Eric Korte
Production Company: Serial Pictures/Anonymous Content, Los Angeles
Director: Johan Renck
Music/Sound Design: Expansion Team, New York
Creative Director/Remix: Alex Moulton
Executive Producer: April Jaffe
Producer: Jean Kouremetis
Original Song: Too Fake Hockey (Capitol/EMI)
Editorial/Post: Cut + Run, New York
Editor: Tina Mintus
Assistant Editor: Adam Bazadona
Producer: Nicole Salm
Online Editorial: Method Studios, New York
Online Editor: Tom McCullough
Telecine: Company 3, New York
Audio Post: Sound Lounge, New York
Creative Director: Amie Valentine
Art Director: Chris Shipman
Agency Producer: Dean Shoukas
Music Producers: Ryan Fitch, Eric Korte
Production Company: Serial Pictures/Anonymous Content, Los Angeles
Director: Johan Renck
Music/Sound Design: Expansion Team, New York
Creative Director/Remix: Alex Moulton
Executive Producer: April Jaffe
Producer: Jean Kouremetis
Original Song: Too Fake Hockey (Capitol/EMI)
Editorial/Post: Cut + Run, New York
Editor: Tina Mintus
Assistant Editor: Adam Bazadona
Producer: Nicole Salm
Online Editorial: Method Studios, New York
Online Editor: Tom McCullough
Telecine: Company 3, New York
Audio Post: Sound Lounge, New York
T Mobile Synchronized Swimming Advert
T-Mobile reminds us that life is for sharing in their new ad titled "Synchronized Swimming". Hundreds of bikini clad men and women enjoying a day at the pool break out into a synchronized swimming routine that the some Olympians would even be impressed with. The T Mobile spot was created by Saatchi & Saatchi, anyone know what the music is in the spot?
Agency: MUW Saatchi & Saatchi
Creative Director: Rasto Michalik
Creative: Milan Bielik; Denisa Pajkosova; Mario Poor; Peter Rajcak; Ivo Zemanovic
Director: Roman Valent
Production: Hitchhiker Films
Producer: Biba Bilcikova
Director of Photography: Juraj Chlpik
Toyota Believe "Flying Fox" by Saatchi and Saatchi
Toyota wants us to Believe in their new ad created by Saatchi & Saatchi, Auckland, the spot titled "Flying Fox" produced by Flying Fish has a man and his son diving into lake in what is actually a pretty good commercial, this one good be for anything though, I don't get the connection to Toyota, but thats why I'm just a fan and not a creative.
Credits:
Client: Toyota New Zealand
Agency: Saatchi & Saatchi Auckland
Production Company: Flying Fish New Zealand
Director: Gregor Nicholas
DoP: John Toon
Executive Creative Director: Mike O'Sullivan
Art Director: Tim Huse
Copywriter: Hywel James
Agency Producer: Jane Mill
Producer: Mark Matthews
Executive Producer: James Moore
Country: New Zealand
Credits:
Client: Toyota New Zealand
Agency: Saatchi & Saatchi Auckland
Production Company: Flying Fish New Zealand
Director: Gregor Nicholas
DoP: John Toon
Executive Creative Director: Mike O'Sullivan
Art Director: Tim Huse
Copywriter: Hywel James
Agency Producer: Jane Mill
Producer: Mark Matthews
Executive Producer: James Moore
Country: New Zealand
The CaraMilk Secret Revealed Through Modern Dance
New Cadbury CaraMilk commercial titled "Modern Dance" reveals the secret of just how they get the caramel in the caramilk bar. I have to admit when this first showed up in my inbox I was excited to view it since it was created by the great Saatchi & Saatchi ad agency and with my first view of the spot I was left with a strange feeling but you really do have to give it a second view to appreciate why Saatchi & Saatchi and the director Ulf Johansson are brilliant at creating great adverts.
Client: Cadbury
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
Creative Director: Chris Beresford-Hill, Nick Spabr
Art Director: Alan Vladusic
Copywriter: Asheen Naidu
Senior Agency Producer: John Doris
Director of Broadcast Production: David Perry
Production Company: Smith & Jones
Director: Ulf Johansson
Editorial Company: Peepshow
Editor: Andrea MacArthur
Post Production: Method
Audio Mix: audioEngine
Mixer: Rob DiFondi
Client: Cadbury
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
Creative Director: Chris Beresford-Hill, Nick Spabr
Art Director: Alan Vladusic
Copywriter: Asheen Naidu
Senior Agency Producer: John Doris
Director of Broadcast Production: David Perry
Production Company: Smith & Jones
Director: Ulf Johansson
Editorial Company: Peepshow
Editor: Andrea MacArthur
Post Production: Method
Audio Mix: audioEngine
Mixer: Rob DiFondi
Coca-Cola Movies On The Coke Side Of Life
Great animated movie theater promo/intro spots created for Coca-Cola using the well known Coke side of life tag line, this time it's "Movies On The Coke Side Of Life". This is one of a series of three spots created by Saatchi & Saatchi, is there are wonder the people over at Saatchi are the best at what they do with great work like this.
Shhhhhh - movies on the coke side of life
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Tobias Ambs-Thomsen, David Ebbesen
Produced: Nick Donkin, Flying Gherkin
Additional credits: Sound by Nick Donkin, Flying Gherkin & Bjørn Vidø, Freezone
Published: 2009
Shhhhhh - movies on the coke side of life
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Tobias Ambs-Thomsen, David Ebbesen
Produced: Nick Donkin, Flying Gherkin
Additional credits: Sound by Nick Donkin, Flying Gherkin & Bjørn Vidø, Freezone
Published: 2009
Head and Shoulders Print Ads by Saatchi
This is why Saatchi & Saatchi are the creme de le creme of advertising firms, three great new print ad posters for Head & Shoulders created by Patrick Ackmann and Richard Wilkinson for Saatchi Germany. The posters are brilliantly illustrated with the tag lines "Some Things Even We Can't Get Out Of Your Head". The ads titled Granny, Chicken and Dog are not really images that far fetched and I would have to say I've experienced all three situations. I think we have an award winning ad already this year.
Credits:
Advertiser: P&G
Brand: Head and Shoulders
Art Director: Patrick Ackmann
Illustrator: Richard Wilkinson
Credits:
Advertiser: P&G
Brand: Head and Shoulders
Art Director: Patrick Ackmann
Illustrator: Richard Wilkinson
JC Penny "Beware Of The DogHouse" Commercial
Credits:
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
Executive Creative Director: Amie Valentine
CD/Copywriter: Josh Rubin
CD/Art Director: Jason Musante
Head of Digital Production: John Swartz
Integrated Producer: Kwame Taylor-Hayford
Production Company: Hungry Man
Director: Bryan Buckley
Producer: Mino Jarjoura
Post-production/editorial: Big Sky
Editor: Chris Franklin
Visual Effects: Big Sky
Effects Artist: Ryan Sears
Colorist: Chris Ryan @ Nice Shoes
Production Company (interactive): TerraLever
Audio Post: Sound Lounge
Sound Engineer: Philip Loeb
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