New Pepsi Max commercial featuring Snoop Dogg. The ad gives us a battle between Pepsi Max and Coke Zero battling to the tune: Anything you can do I can do better before Snoop Dogg appears on a stage built from cases and cases of Pepsi Max. Credits: Agency: TBWA\Chiat\Day Los Angeles Chief Creative Officer: Rob Schwartz Group Creative Director: Brett Craig Associate Creative Director: Xanthe Hohalek Art Director: Stephen Chow Copywriter: Chris Jones Senior Producer: Mila Davis Producer: Chris Capretto Executive Producer: Anh-Thu Le
New commercial for Pepsi Cola titled One People introducing the 2010 Pepsi Refresh Project, they are giving millions of dollars to fund ideas that will refresh the world....hhmmmmm how about that? Music is by The Black Eyed Peas, song title is "One Tribe". PEPSI “One People” AGENCY: TBWA\Chiat\Day, Los Angeles Global Director of Media Arts: Lee Clow Chief Creative Officer: Rob Schwartz Group Creative Director: Brett Craig Interactive Creative Director: Michael Tabtabai Associate Creative Director: Xanthe Hohalek Art Director: Dustin Artz Copywriter: Chris Jones Managing Director: Erica Hoholick Account Director: David Dreyer Management Supervisor: Kristen Latto Executive Producer/Agency Producer: Anh-Thu Le Assistant Producer: Doris Chen PRODUCTION COMPANY: Paranoid US Director: Francois Vogel Director of Photography: Michael Cleary Executive Producers: Cathleen O’Conor/Claude Lettessier Line Producer: Janice Biggs EDITORIAL: Union Editorial Editor: Einar Thorsteinsson Assistant Editor: Daniel Moreno-Luna Executive Producers: Michael Raimondi/Megan Dahlman Producer: Joe Ross VISUAL EFFECTS: Resolution Sr. Visual Effects Supervisor: Todd Iorio VFX Artist Amir Qureshi VFX Artist Seth Silberfein Compositor Evan Guidera Compositor Jason Jenson Compositor John Nierras Compositor Mannix Richenbacher MUSIC: The Black Eyed Peas “One Tribe” MIXING FACILITY: Resolution LA Mixer: Josh Eichenbaum
Pepsi said: "We didn't want our cans to feel left out this Halloween, so we dressed them up, too. Look for these limited edition Pepsi cans in the Halloween Section of your local Walmart."
The Internet said: "Instructions when packing on the shelves: DO NOT STACK CANS ONE ON TOP OF THE OTHER". via: ReubenMiller "Drink B oo B. Ah, Pepsi. Why is it so fun to tease you? Probably because you make so much money, yet continue to do dumb stuff like this. Were the geniuses at Arnell responsible for this Halloween horror too?" via: The Denver Egotist
In the Great Ads inbox today comes a social media strategy that works. Pepsi Canada and Proximity Canada enjoy some well deserved success with the Pepsi Joy It Forward campaign. As part of the digital strategy developed for Pepsi in Canada, the website http://www.joyitforward.ca/ encourages people to participate and spread the positive culture and energy of the brand online.
On the site, visitors can explore “Joy Meters” which aggregate content to measure what people are doing online to spread the feeling of joy. Some of the Joy Meters include: Mentions of Joy on Twitter; Results for Joy on Google; Joyous Word of the Day; Bundles of Joy Born today; etc. Check them out here: http://www.joyitforward.ca/joymeter/
Visitors to the site can also play simple Joy-filled games (called Joygles). Some of the games include: Bubble Blaster ; Make an Old Man Smile; Staring Contest; Dance Party Dino; and the most recently added game 3 Card Pepsi. Play them here: http://www.joyitforward.ca/joygles/
To complement the website, a Facebook Fan Page http://www.facebook.com/PepsiCanada was created as a discussion forum on all things Pepsi and a place to play the Joygles. Pepsi also created a Twitter feed http://www.twitter.com/PepsiCanada that provides a steady stream of conversation around the feeling of joy. Online media placements and domination-style ads were also part of the online digital campaign.
Within a week of the launch, the online properties received thousands of visits. Most impressive was the response to the Facebook Fan Page which has grown from an initial 300 fans to over 91,000 fans in the first 3 weeks. In one day alone, the page received over 25,000 fans. Since their creation, the Joygles have accumulated over 35,000 game plays.
Equally impressive, is that in the usually quiet world of corporate fan page Walls, Pepsi fans have been tremendously engaged with the brand with over 9000 interactions to date on the Facebook fan page.
Special thanks to Shari at BBDO/Proximity Toronto for passing the info to us at Great-Ads.
A look back at the Michael Jackson Pepsi commercials from the 1980's. In the first ad MJ sings I'll Be There at the piano. The second commercial is the Michael Jackson Pepsi Generation Billy Jean TV ad that was incredibly popular in the late 80's.
The Pepsi Generation Billy Jean Commercial.
God Bless you Michael, thank you for leaving the world with all your wonderful music.
New Pepsi Cola "ThrowBack" commercial for the brands new throwback. Why is calling it it a throwback you ask? I couldn't answer the question either but I did find this comment over at Ads Of The World, "It is throwback, because the original pepsi used sugar, not this high fructose corn syrup crap that is in all US pop today. Since this "new" Pepsi is using sugar like back in the day, throwback is a perfect name. And, this is nothing like Coke. Coke is still only using High fructose corn syrup (for now). I think it's about time we get flavor-full drinks without high fructose corn syrup and artificial sweeteners. As for myself, I just really like the commercial.
Advertising Agency: TBWA\Chiat\Day Los Angeles, USA Worldwide Chief Creative Officer: Lee Clow Executive Creative Director: Rob Schwartz Creative Directors: Brett Craig, Joe Shands Art Director: Jamin Duncan Copywriter: John Witting Head of Production: Richard O'Neill Executive Producer: Anh-Thu Le Producer: Jane Krull Group Account Director: Erica Hoholick Account Director: David Dreyer Account Supervisor: Ellie Mooney Account Executive: Maura Menapace Business Affairs: Ken Rongey Animation/VFX Company: Radium Design Director: Tuesday McGowan Editor: Alan Chimenti Lead Artist/VFX Supervisor: Aladino Debert Art Director: Hatem Ben Abdallah Motion Graphics: Andrew Hoeveler, Brandon Hirzel Executive Producer: Jeff Blodgett Producer: Linda Jackson Audio Post Production: Margarita Mix Santa Monica Sound Design Mix: Nathan Dubin General Manager: Michele Millard Producer: Whitney Warren Song: EMI Music Supervision: Mophonics Music Editorial: Amber Music
The new Pepsi Max "I'm Good" commercial was just released in what seems to have become the norm for the SuperBowl ads, being made available well before the Super Bowl is even played. As funny as the Pepsi "I'm Good" ad is I can't agree that it is very original, while you are watching the spot keep the Budweiser "Dude" commercial in mind.
Credits: Pepsi Max “I’m Good” (:30) Agency: TBWA\Chiat\Day, Los Angeles Global Director of Media Arts: Lee Clow Executive Creative Director: Rob Schwartz Creative Director: Brett Craig Creative Director: Joe Shands Art Director: Susan Alinsangan Copywriter: Ron Schlessinger Director of Broadcast: Richard O’Neill Executive Producer: Anh-thu Le Senior Producer: David Hoogenakker Asst. Producer: Doris Chen Director of Business Affairs: Linda Daubson Business Affairs Manager: Laura Drabkin Broadcast Traffic Supervisor: Saeyoung Kim
Pepsi is taking over Times Square this New Years eve to introduce the new Pepsi logo. Featuring their new Refresh Everything message of hope, optimism and a perfect world through Pepsi's new advertising campaign. Pepsi debuted the new commercial "Worldplay" on the famous Times Square big screens for the world to see.Up until December 31, six other Times Square screens will display Pepsi's optimistic messages commercial campaign. On December 31 from noon to 4PM, a Pepsi Pop Up store will take over the Good Morning America studio offering the public free Pepsi Max and swag.
This spot features the music of "The Apples In Stereo" and the song "Energy"
Great new Pepsi commercial "Kung Fu Fighting", directed by Fredrik Bond for Almap BBDO Sao Paulo, Brazil. Nothing beats a good fight/dancing scheme with Kung Fu Fighting playing in the background of a crowed city street, and of course enjoying a Pepsi. I love this commercial it is funny, all the little things going are hilarious in this Pepsi Spot.
Pepsi Express More...Kung Fu Fighting.
Credits: Advertiser: Pepsi Agency: Almap BBDO São Paulo Creative Director: Luiz Sanches Art Director: Luiz Sanches Copywriter: Tales Bahu Agency Producer: Egisto Betti Producer: Ran Holst Director: Fredrik Bond Editor: Tim Thornton-Allan DoP: Toby Irwin Production Company: Sonny London Country: United Kingdom
