Here is a great example of two Vodka brands and their opposite yet effective print ad campaigns. The latest slogan for Wodka's Vodka "Hamptons Quality, Newark Pricing" is a funny and truthful tag line for the unapologetic cheaper alternative. While Ciroc uses Diddy's star power and various other high-cost marketing tactics to help consumers rationalize paying a higher price for similar quality Vodka. And like most things the rap and fashion mogul involves himself in, it appears to be a branding success. Since Diddy's affiliation with Ciroc it has been ranked second in sales in the ultra-premium Vodka category and even managed to position itself as the "Official Vodka of New Year's Eve."