Infamous Pepsi Ad 'Concert' featuring Michael Jackson

Filmed as a live concert sequel to the previous Michael Jackson and Pepsi collaboration 'The Street', this Pepsi commercial will always be known as the one where Michael Jackson's hair caught on fire. The incident occurred in front of 5000 concert goers as the pyrotechnics untimely exploded on top of Jackson. The much publicized accident only added fuel to the media frenzy that already surrounded Michael Jackson at the time and ultimately helped build incredible hype for the Pepsi spot before it even aired back in 1984. Despite the incident this spot should be remembered as a forerunner in commercial endorsement deals, as it lead the way for future pop stars such as Brittney Spears, Mariah Carey and even Madonna to capitalize on the trend.