This Volvo commercial created for the New Zealand auto market is an exhilarating feat in human co-operation, as we watch professional stunt drivers take the Volvo for a blindfolded test drive. This TV spot works well because it has the stylized glossy feel that most auto maker ads feature but it mixes it with the reality and drama of the actual stunt.
Credits: Brand: Volvo New Zealand Agency: Special, Auckland Director: Paul Jones Account Director: Michael Redwood Creative Director: Rob Jack Creative Director: Tony Bradbourne Copywriter: Antony Wilson Art Director: Iain MacMillan Agency Producer: Fiona Champtaloup Account Manager: Jules Pakenham