The latest commercial for fashion icons Dolce and Gabbana features movie star Matthew McConaughey in what he does best - appearing shirtless. The high fashion print style advert is a successful method used by other fashion companies such as Calvin Klein and Chanel, as it lends itself well with their sectors main marketing tool, the fashion print ad. Dolce and Gabbana have previously used other gorgeous movie stars such as Scarlett Johansson in a TV/Print Ad Campaign in 2009 to much success.