Stella Artois Beer Ad "Ice Lounge"

For years the Belgium brewer Stella Artois' advertising slogan was "Reassuringly Expensive" and their ads always been noted for their distinctive European cinematic style. To achieve this effect they have hired many critically acclaimed film directors including Jonathan Glazer. More recently, Stella Artois' television advertising campaigns have been influenced by French cinema, culture and music. This TV spot works very well portraying the centuries old beer maker as a sophisticated European beverage, and as their new slogan states "She Is A Thing Of Beauty".


Credits:
Brand: Stella Artois
Agency: Mother
Director: 300 ml
Production: Park Pictures
Post Production: MPC (The Moving Picture Company)
Editor: Lawrence Young
Music: Human