Samsung SF Notebook TV Ad " True Beauty Is Curved"

The minimalistic and stark commercial from Holland for Samsung's SF Notebook series takes a page from Apple's MacBook Air in highlighting the laptops style and design. Since the early 1990s the Korean based company began emphasizing the importance of design in its products, where they scrutinize all the design trends of the world and then overhaul its design in two years cycles. Just like a European sports car, the Samsung SF latest design was influenced by the most beautiful thing in nature - the female form.

Advertising Agency: Cheil, Delft, Netherlands
Creative Director: Ton van Jole
Art Director: Ton van Jole
Copywriter: Mattijs Winter
Photographer: Martin Dijkstra
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