John Cameron Mitchell Shoots Promo Ad for DIOR

Director John Cameron Mitchell and Anonymous Content, in a direct-to-client relationship with high-end fashion, fragrance and accessory giant DIOR, just released an epic 6:00 promo for the company. Lady Grey London is a fanciful mini-epic that funnels the DIOR mystique through the actions of the enrapturing Lady Dior - across one night in London.

Mitchell wrote the script and worked closely with DIOR's in-house creative group over a few weeks to complete the concept. The project followed the release of this year's acclaimed Rabbit Hole, a Mitchell-directed film about a couple struggling to deal with the death of their young son.

The video follows another Anonymous Content-produced viral short for DIOR, DIOR Homme Fragrance's Un Rendez Vous, a sexual tryst set in Paris, directed by Guy Ritchie, and starring Jude Law. "We have a very good relationship with DIOR," noted Anonymous Content EP/Head of Commercials Dave Morrison. "They were really big on John after seeing his recent work, and were thrilled we could deliver him for their campaign. His work is second to none. But that's what sets Anonymous apart - our ability to deliver the best talent to turn out projects that perfectly balance advertising and Hollywood."

Spot Title: Lady Grey London
Air Date: December 8, 2010
Client: DIOR
CD: Robert Lussier
Director of Creative Services: Mia Forsgren
Prod Company: Anonymous Content
Director: John Cameron Mitchell
DP: Frank DeMarco
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Dom Freeman
Read more:
Attribution: Written content created by TRUST:
Under Creative Commons License: Attribution Share Alike
Related Posts Plugin for WordPress, Blogger...