Target Holiday TV Commercial "Gingerbread"

The Target Lady, played perfectly by stand-up comedian Maria Bamford, is back with the latest installment of their 2010 Holiday Target TV spots. Bamford's over-the-top performance's serves Target's marketing strategy perfectly in their attempt to capture a younger hipper audience.

Credits:
Brand: Target
Agency: Wieden+Kennedy
Agency Producer: Ben Grylewicz