Salvation Army Ad Campaign "Suprise Catwalk"

This terrific ad campaign from the Salvation Army was created for Fretex to demonstrate how second hand clothing will make up Salvation Army's fashion line. The surprise catwalk was shot during Oslo fashion week in a subway station where unsuspected people became part of the fashion show. Unlike the usual miserable faced runway models, watching real people strut their stuff is way more entertaining.

Credits:
Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Copywriter: Thomas Askim
Art Director: Eirik Stensrud