Amercian Signature Commercial featuring LeBron James

NBA superstar LeBron James image has taken a bit of a hit lately since he left the Cleveland Cavaliers to sign with the Miami Heat in a much publicized television event. In an attempt to win back his fan base and in turn advertising revenue he has teamed up with children furniture maker American Signature with a collection of children's furniture called LeBron James Home Court. Even though I am a it skeptical of LeBron's intentions, this is undoubtedly a much more humble LeBron James in a cute new ad.

Advertising Agency: Mullen, Winston Salem, NC, USA
EVP Creative Director: Jason Black
Group Creative Director: Mark Fisher
Art Director: Brad Stephens
Copywriter: Adam Koehler
Agency Producer: Adina Birnbaum
Director of Integrated Production: Susanna Gates Rose
Director of Broadcast Business Affairs: Kelly Gudeth
Production Company: LIMEY, LA
Director: Adam Cameron
DP: Giorgio Scali
EP: Andrew Denyer
Producer: Jay Shapiro
Editorial Company: Number 6, New York, NY
Editor: Jason McDonald
EP: Toni Lipari
Asst. Editor: Steve Picano
Music: Mitch Davis & Scott Brittingham, Pull, NY
Final Color: Alex Bickel, Co3 NY
Online: Ed Skupean, No6 , NY
Mix: Keith Reynaud, Sound Lounge, NY
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