A Sharp Idea from Japanese Kagatani Knife Company

Only in Japan will you see the use of an elevator to sell knives.  Actually, the elevator lends itself well to the side-splitting ambient ad, as it demonstrates that creativity can turn any seemingly mundane everyday object into a work of art.

Advertising Agency: GREY Tokyo/G2Tokyo,Japan
Creative Director: Masayoshi Soeda
Art Directors: Mitsunori Yamazaki
Photographer: Akihiro Ito
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