Only in Japan will you see the use of an elevator to sell knives. Actually, the elevator lends itself well to the side-splitting ambient ad, as it demonstrates that creativity can turn any seemingly mundane everyday object into a work of art.
Advertising Agency: GREY Tokyo/G2Tokyo,Japan
Creative Director: Masayoshi Soeda
Art Directors: Mitsunori Yamazaki
Photographer: Akihiro Ito