Real Estate Development Campaign 'Open Air Book' Tells A New Kind Of Story

A very interesting property development marketing campaign was launched in Porto Alegre's 4th District in Brazil by real estate developers Rossi Fiateci and ad agency Leo Burnett. The idea was to promote and rediscover an old industrial area by creating interactive billboards that tells the story of the newly established neighborhood. Writer Carpinjar Fabricio wrote 4 life stories using the neighborhood as the backdrop where people could follow the narrative on billboards throughout the rejuvenated community.


Credits:
Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Directors: Andre Kirkelis, Alexandre Pagano, Vinicius o Valeiro
Copywriter: Tomás Correa