A cool new ad campaign from Belgium Insurance company Axa, combines their innovative iPhone App with an interactive TV commercial. The ambitious product launch features an 'iMercial', as they coined it, that has the TV viewer scan a code with their iPhone to find out what happens to a home that has mysterious crash has hit a home. The viewer then gets to watch the remaining scene in a first person view from their iPhone. Not only is the marketing idea genius, the actual TV spot itself is as equally intriguing.
Credits: Advertising Agency: Duval Guillaume Antwerp/Modem, Belgium Creative Directors: Geoffrey Hantson, Lansen Walraet Copywriter: Philippe Blondé Art Director: Kristoff De Prins TV Producer: Marc Van Buggenhout Production/Chief Technology: Steven Pauwels Graphic Designer/Interactive design: Jesse Van den Broeck Animations: Digital Golum Production Company: TRS Brussels Director: Dirk Verheye Producers: Mitchel Elsen, Frederik Zaman D.O.P.: Ivan Mark Sound: Sonicville
