A cool new ad campaign from Belgium Insurance company Axa, combines their innovative iPhone App with an interactive TV commercial. The ambitious product launch features an 'iMercial', as they coined it, that has the TV viewer scan a code with their iPhone to find out what happens to a home that has mysterious crash has hit a home. The viewer then gets to watch the remaining scene in a first person view from their iPhone. Not only is the marketing idea genius, the actual TV spot itself is as equally intriguing.
