This may be the first main stream print advertisement in history that has ever featured a piece of feces so prominently in it's marketing campaign. The bold Pledge print ad was created by UK ad agency The Raft, as their unabashful and stark photo of a gleaming swirl of poo can not be easily ignored. Yet the advert works so well, as the composition with it's simple copy that reads "Yes you can", clearly reasserts the power of their cleaning products claim.
Credits:
Advertising Agency: The Raft, Wilmslow, UK Creative Director: Phil Howells
Art Director: Lee Potts
Copywriter: Richard Hague
Illustrator: Justin Metz
