'Make Up' Your Own Mind to the First Ever Unretouched Make Up Ad Claim

The new print ad campaign by Make Up For Ever Professional Paris claims that we are looking at the first ever unretouched make up advert in history, of course their is an * beside the claim.  Nonetheless the High Definition foundation unphotoshopped advert works.  Right or wrong, the clever campaign slogan makes you pay attention to the ad, as you are more engaged to look closely at the model.  Undoubtedly, her genetically gifted 17 year old fresh skin doesn't hurt either.