Sanitol has taken the same marketing approach that has worked so well to sell condoms and other sexually transmitted disease control campaigns with their new print ad titled 'Urinal'. The antibacterial product slogan that reads "Touch him. And you touch everything he’s touched", is another great example of how an adverts clever copy and provocative photo can really get their point across.
Advertising Agency: McCann Worldgroup, New Delhi, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Director: Rohit Devgun
Copywriters: Ashish Chakravarty, Kapil Batra
Photographer: Amit Dey