Sex and jeans have always been synonymous in the advertising world and this new ad for designer jean maker Antique Rivet is a prime example of the old adage "sex sells". The German commercial is a sexy spot that features a lucky guy getting a private dance from his topless girlfriend, much like lingerie - the jeans are as much for him as they are for her. Ironically, the actual jeans are quite hideous looking, but then again who's looking at the jeans.
Advertising Agency: glow, Berlin, Germany
Production: Soup Film Berlin
Director: Tee Zeitz