Lubricant Gel Print Ad Campaign Doesn't Need to 'Try' too Hard to be Effective

Try Intimate Lubricant Gel have created a fun print ad campaign that is filled with sexy suggestive images.  French ad agency JWT effectively and unabashedly uses hilarious phallic symbols to get their point across in adverts ' Bone', 'Telescope' and 'Skittle'.  Try as you might - your mind just goes there.


Ad Agency:
JWT, France

Creative Dir:
Ghislain de Villoutreys

Art Director: Jean-Baptiste Berthelom

Thomas Sabatier
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