James Bond in Drag 'Equals' a Powerful Ad for Women

As part of International Women's Day, this officially commissioned advert stars James Bond himself Daniel Craig, in a role you have never seen him play before - a woman. Craig undergoes a huge makeover, as he both physically and metaphorically puts himself in women's shoes. The campaign titled 'Equals' is spear-headed by British singer Annie Lennox and was directed by the critically acclaimed Sam Taylor-Wood and features the voice of Oscar winner Dame Judi Dench delivering a very thought provoking script.


Credits:
Director:Sam Taylor-Wood,
Producer: Barbara Broccoli
Scriptwriter: Jane Goldman
Director of photography: Seamus McGarvey
Editor: Mel Agace
Post production: Michael Sollinger
Post production coordinator: Harriet Dale
Grading: Robin Pizzey
Deluxe grade production: Rob Farris
Effects fix: Emily Greenwood
Sound producer: Hannah Mills
Sound: Simon Diggins and Peter Gleaves at Goldcrest