Get 'Googly' with Controversial New Axe Print Ad

As part of Axe's sponsorship of the 2011 ICC Cricket World Cup they have created a provocative new print ad campaign that is sure to turn some heads.  The UAE advert features a schedule of the Cricket matches with images of sexy models in 'cat-fight' scenarios for each match day.  The  images coincide with the campaign slogan "When the match ends, your game begins" - and I always thought that Cricket was a gentleman's sport.  


Advertising Agency:
Lowe Mena, Dubai, UAE

Creative Directors:
Mark Lewis, Komal Sohal, Marwan Saab

Art Director/Copywriter: Manosh Kumar Talukdar

Group Account Director:
Tej Desai Sr

Account Managers:
Anita Adaman, Prashob Ravi

Mansoor Bhatti/Getty Images, Corbis images, Grapheast, Photolibrary
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