As part of Axe's sponsorship of the 2011 ICC Cricket World Cup they have created a provocative new print ad campaign that is sure to turn some heads. The UAE advert features a schedule of the Cricket matches with images of sexy models in 'cat-fight' scenarios for each match day. The images coincide with the campaign slogan "When the match ends, your game begins" - and I always thought that Cricket was a gentleman's sport.
Lowe Mena, Dubai, UAE
Mark Lewis, Komal Sohal, Marwan Saab
Art Director/Copywriter: Manosh Kumar Talukdar
Group Account Director:
Tej Desai Sr
Anita Adaman, Prashob Ravi
Mansoor Bhatti/Getty Images, Corbis images, Grapheast, Photolibrary