Coke and their fruit flavored brand soft drink Fanta is hedging a lot on their new 190 country Global Campaign they coined 'Less Serious'. The big budget campaign will premiere their new TV spot 'Chase' on the USA's TV markets highest rated show American Idol. In a clear attempt to focus on Fanta's key targets - the American teens and moms, they have created a family friendly animated commercial, as it has proven very successful for Fanta's market share in other parts of the world such as Asia and South America. The spot was created by the talented animation production house Psyop, who are the same people behind Coca-Cola's other successful teen oriented animated ad 'Happiness Factory'.
