Great new TV ad for Stride gum featuring snowboarder Shaun White, promoting Stride WhiteMint gum, you know the one…the ridiculously long lasting gum. You have to love Yeti the snow-sasquatch’s approach at getting this guy to spit out his gum.
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| Yeti will get ya to spit it out |
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| Stride did not disclose any financial details, but White is estimated to earn at least $2 million annually for each endorsement deal. Bloomberg Businessweek ranked White, 25, who also competes professionally as a skateboarder, the second most powerful athlete of 2011, with quarterback Peyton Manning in the top spot. White “combines dominance on the slopes with a friendly face and personality,” said Businessweek. “All this adds up to instant marketability.” |
Ad Agency: JWT NewYork
