McDonald's Family Time Forever TV Spot

Leo Burnett's launched new ad campaign for McDonald's entitled "Family Time Forever".
The campaign focus' on the fact that families in the Middle East suffer from the same problem families all over the world do...less and less time spent together. As a family restaurant, McDonald's wanted to recognize a good work/life balance and do something about it.
The 45 second commercial tells the story of a group of kids stealing their parents away from their work to spend time with them.
I've never really been big on any of the McDonald's spots but for the first time I can say I like this one.
Advertising Agency: Leo Burnett, Dubai, UAE
Director: Karen Cunningham
Executive Creative Director: Peter Bidenko
Creative Director: Marwan Chahine
Production company: Joy Films
Executive Producer: Rita El Hachem
Agency Producer: Basma El Mujtahed
Post production: Spitfire
Music and Sound Production: Mad Planet
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