Toyota Prius Family People Person Ad

The new ad campaign for the Toyota Prius Family entitled People Person created by Saatchi & Saatchi, LA. The spot has me a little confused; is Saatchi's work that good, even too good considering who the audience is? Judging by some of the comments left on YouTube they are not liking it.

How did they do it? Watch the making of the ad below.

Agency: Saatchi & Saatchi Los Angeles
Client: Toyota Prius
ECD: Margaret Keene
ECD: Chris Adams
ECD: Mike McKay
Creative Director: Ryan Jacobs
Creative Director: Jeff Church
ACD/Copywriter: Andy Kadin
ACD/Designer: Zach Richter
Copywriter: Kimberley Ragan
Art Director: Rebecca Johnson-Pond
Production Artist: Clint Hudspet
Director of Integrated Production/Multimedia: Tanya LeSieur
Broadcast Senior Producer: Jennifer Pearse
3D Producer: Carl Deo
Director: Mr. Hide
Production Co.: The Sweet Shop
Chief Executive Officer: Paul Prince
Global Executive Producer: Sharlene George
Executive Producer: Tracy Mays
Head Of Production: James Okumura
Producer: Tim Fermino
Director of Photography: John Toon
Art Director: Justin Trask
Production Designer: Sean Hargeaves
Editing Company: Bikini Editorial
Exec. Producer: Gina Pagano
Editor: Avi Oron
Assistant Editor: Sterling Robertson
Finish/Special Effects: Eight VFX
VFX Supervisor: Jean Marc Demmer
Exec. Producer: Baptiste Andrieux
Exec. Producer: Shira Boardman
VFX Producer: Donna Langston
VFX Coordinator: Douglas Scruton
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