New Lynx/Axe Spot Uses Shortcut Scrubbing In Viral Ad
Tired of the all the Lynx/Axe viral spots yet, well this one created by Razorfish uses a cool effect called "shortcut scrubbing." Razorfish says it's the first time it's ever been used in an ad, view the spot to see the interactive instructions. Play this video, click on the timeline and press 5 7 3 8 to get the Lynx Effect. Good stuff.