Apple I'm A Mac I'm A PC "Broken Promises" Ad Hits on Windows 7

With the release of Windows 7, we knew Apple had to be ready with their latest ad in the Apple I'm A Mac, I'm A PC campaign titled "Broken Promises".
This one was just too easy for Apple and the TBWA/Media Arts Lab to take advantage of Microsoft's history when it comes to operating systems, have to love the look back on previous Windows releases with our beloved I'm a PC.
Other spots in the campaign include: Apples PC breaking news, where Mac hopes to take advantage of all the changes expected with upgrading to Windows 7.

Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/Art Director: Chuck Monn
Sr. Art Director: Jamie Reilly
Sr. Copywriters: Krista Wicklund, Kevin Tenglin
Agency Producers: Mike Refuerzo, Chrissy Gilmartin
Production Co: Epoch Films
Director: Phil Morrison
DP: Peter Donahue
Editorial Co: Filmcore
Editor: Val Thrasher
Post Co: D-Train
Ben Gibbs
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